LPW2007 I18ntips

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Ed Freyfogle's talk at London Perl Workshop 2007 about website internationalisation

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LPW2007 I18ntips

  1. 2. ~ 6,600,000,000 humans
  2. 3. ~ 200 countries ~ 6,000 languages ~ 190 currencies
  3. 4. 1 internet
  4. 5. Internationalization
  5. 6. Internationali s ation
  6. 7. Obvious things <ul><li>Translation </li></ul><ul><ul><li>use Locale::MakeText </li></ul></ul><ul><li>Date formats </li></ul><ul><ul><li>check CPAN, it’s there </li></ul></ul><ul><ul><li>Date::Japanese::Era, Calendar::Julian </li></ul></ul><ul><li>Currency formating </li></ul><ul><ul><li>hopefully everyone will soon use the Euro </li></ul></ul><ul><li>Encoding </li></ul><ul><ul><li>RTFM </li></ul></ul>
  7. 8. What state is London in?
  8. 9. Who am I? <ul><li>Ed Freyfogle </li></ul><ul><li>Nestoria </li></ul><ul><ul><li>property search in UK and Spain </li></ul></ul><ul><li>Yahoo! </li></ul><ul><ul><li>based in Munich </li></ul></ul><ul><ul><li>5 years working on i18n </li></ul></ul><ul><ul><li>news, finance, sports, search </li></ul></ul>
  9. 12. Market differences <ul><li>Size matters in Spain </li></ul><ul><ul><li>users need to be able to sort and filter by size </li></ul></ul><ul><li>Geodata is very different </li></ul>
  10. 13. Market differences (cont.) Odd propensity to advertise property via toilet photos!
  11. 14. non-obvious i18n pitfalls
  12. 15. Problems you can’t solve with CPAN
  13. 16. How will users find you? (SEO) <ul><li>What domain? </li></ul><ul><ul><li>.com vs .local TLD </li></ul></ul><ul><li>Translate your URLs </li></ul><ul><ul><li>http://www.nestoria.co.uk/fitzrovia/flat/rent/bedrooms-2 </li></ul></ul><ul><ul><li>http://www.nestoria.es/bilbao/piso/alquiler/dormitorios-2 </li></ul></ul><ul><li>Local search engines </li></ul>
  14. 17. Operations <ul><li>Will you host it here or there? </li></ul><ul><li>Testing </li></ul><ul><ul><li>How do you test in a language you can’t read? </li></ul></ul><ul><li>Deployment </li></ul><ul><ul><li>Do all markets stay in sync? </li></ul></ul>
  15. 18. Different Influencers
  16. 19. External Communications <ul><li>Who will </li></ul><ul><ul><li>deal with partners that don’t speak English? </li></ul></ul><ul><ul><li>deal with users that don’t speak English? </li></ul></ul><ul><ul><li>generate and respond to press coverage about your product in local language? </li></ul></ul>
  17. 20. Legal Issues <ul><li>Data protection </li></ul><ul><li>Tax implications </li></ul><ul><li>Terms and Conditions </li></ul>
  18. 21. Just scratched the surface <ul><li>Market Metrics </li></ul><ul><ul><li>Germany uses cookie based system from IVW </li></ul></ul><ul><li>Payment Methods </li></ul><ul><ul><li>No credit cards, no paypal </li></ul></ul>
  19. 22. These will influence what you have to code
  20. 23. Start planning now, not later
  21. 24. Questions?

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