Agi2007 Ed Freyfogle

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Ed Freyfogle's presentation at AGI2007

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Agi2007 Ed Freyfogle

  1. 3. Lessons learned while taking a geocentric mashup to being a business
  2. 8. Why should you care?
  3. 11. Web2.0
  4. 12. Why should you care?
  5. 14. Are complex GIS products needed to build a geocommunity?
  6. 15. Numbers: * Comscore July 2007 amount spent on GIS approx. £5,000 employees 8 countries 2 types of geodata 10+ unique UK users* 219,000 UK homes 500,000
  7. 16. Challenges: <ul><li>geocoding </li></ul><ul><li>understanding user intent </li></ul><ul><li>merging diverse geodata </li></ul><ul><li>internationalisation </li></ul><ul><li>open API </li></ul>
  8. 17. Geocoding: <ul><li>free text to longitude, latitude </li></ul><ul><li>10 Poland Street, W1F 7NJ to 51.512438, -0.133619 </li></ul><ul><li>100,000s transactions/day (10,000/min peak) </li></ul><ul><li>multiple countries </li></ul>
  9. 18. Free Trade Wharf, 340 The Highway, Wapping/Limehouse London Fountain Road (Flat 2), Edgbaston, UK 15, ASTLEY HOUSE, LONDON Albert Villas, Gilbert Mews, LEIGHTON BUZZARD, Bedfordshire, LU7 1NF Lake Lock Drive, Wakefield West Yorkshire Church Lane, London
  10. 19. UK postcodes (((^[BEGLMNS][1-9]d?) | (^W[2-9] ) | ( ^( A[BL] | B[ABDHLNRST] | C[ABFHMORTVW] | D[ADEGHLNTY] | E[HNX] | F[KY] | G[LUY] | H[ADGPRSUX] | I[GMPV] | JE | K[ATWY] | L[ADELNSU] | M[EKL] | N[EGNPRW] | O[LX] | P[AEHLOR] | R[GHM] | S[AEGKL-PRSTWY] | T[ADFNQRSW] | UB | W[ADFNRSV] | YO | ZE ) dd?) | (^W1[A-HJKSTUW0-9]) | (( (^WC[1-2]) | (^EC[1-4]) | (^SW1) ) [ABEHMNPRVWXY] ) ) (s*)? ([0-9][ABD-HJLNP-UW-Z]{2})) housenumbers (d+[-/]?d*[-]?[A-F]*[-/]?w*)
  11. 20. <ul><li>about 800k streets, 350k unique names in UK </li></ul><ul><ul><li>1341x High Street </li></ul></ul><ul><ul><li>1319x Station Road </li></ul></ul><ul><ul><li>1015x Church Street </li></ul></ul><ul><li>140 abbreviations </li></ul><ul><ul><li> Av, Dr, Rd, Sq, Pl, Pk ... </li></ul></ul><ul><li>cleansing, typos, spacing, utf8, house numbers ... </li></ul>
  12. 21. User intent I want to live “near “ Central London I want to live “near “ Soho I want to live “near “ Speyton
  13. 25. <ul><li>‘ Waterloo’ </li></ul><ul><li>five different Waterloos in the UK </li></ul>
  14. 26. <ul><li>‘ Rushton’ </li></ul><ul><li>three different Rushtons in the UK </li></ul>
  15. 27. Merging diverse geodata MP constituencies no correlation to boroughs/postcodes/anything
  16. 28. Photos of every OS grid no correlation to boroughs/postcodes/anything
  17. 31. Internationalis(z)ation
  18. 32. Major differences: <ul><li>base data </li></ul><ul><ul><li>RoyalMail vs. Tele Atlas </li></ul></ul><ul><li>character set </li></ul><ul><li>different scales </li></ul><ul><ul><li>UK postcode is not the same as an ES postcode </li></ul></ul><ul><li>market differences </li></ul><ul><ul><li>‘ The flat is in central Madrid’ </li></ul></ul>
  19. 33. Exposing geodata Google mapplet
  20. 34. Facebook Application
  21. 35. Widgets
  22. 36. Literally cut and paste
  23. 37. Open Formats <ul><li>GeoRSS </li></ul><ul><li>API </li></ul><ul><ul><li>You can have our data </li></ul></ul><ul><li>Sharing is good! </li></ul><ul><ul><li>Yahoo Pipes, Facebook Platform … </li></ul></ul>
  24. 38. Why should you care?
  25. 39. It’s very possible to build a geocommunity without GIS
  26. 40. Is the professional GIS community relevant?
  27. 41. Points to consider: <ul><li>Openness wins </li></ul><ul><li>You can’t compete with free </li></ul><ul><li>Data is becoming a commodity. Rapidly </li></ul>
  28. 42. What to do? <ul><li>Communicate more </li></ul><ul><li>Free your data </li></ul><ul><li>Engage with innovators, don’t fight them </li></ul>
  29. 43. Questions/Discussion
  30. 44. Other interesting things I haven’t mentioned <ul><li>Text analysis/cleansing </li></ul>
  31. 45. <ul><li>Detecting duplicates </li></ul>
  32. 46. Learn more: http://blog.nestoria.co.uk
  33. 47. Thanks [email_address]

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