RFCD 2011: Kayanne E. Anderson: Caribbean Creative Industry Clusters


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Kayanne E. Anderson - RFCD Conference @ Arthur Lok Jack GSB - November 2011

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RFCD 2011: Kayanne E. Anderson: Caribbean Creative Industry Clusters

  1. 1. Best Practice Imperatives for Creative Industry Clusters – Caribbean <ul><li>Presented to the Regional Forum on Cluster Development </li></ul><ul><li>By </li></ul><ul><li>Kayanne E. Anderson Esq. </li></ul><ul><li>Consultant, Creative Industries </li></ul><ul><li>Caribbean Export Development Agency </li></ul><ul><li>TAKING CARIBBEAN EXCELLENCE TO THE WORLD! </li></ul>
  2. 2. Benefits of Creative Industry Clusters <ul><li>Important information resource </li></ul><ul><li>Support mechanism </li></ul><ul><li>Access to goods and services </li></ul><ul><li>Skills and Knowledge spill-over </li></ul><ul><li>Complementarities </li></ul><ul><li>Increased competitiveness, marketability and profitability </li></ul>
  3. 3. What makes a successful Cluster? <ul><li>All involved in a Cluster should: </li></ul><ul><li>Have the ability to work together to build competitiveness and trust; </li></ul><ul><li>Focus on open and honest communication; </li></ul><ul><li>Have a strong, focused mindset based on a positive attitude, willingness to take direction and an understanding of the greater good. PRODUCTION drives the collaboration! </li></ul>
  4. 4. What makes a successful Cluster? <ul><li>Ideally, successful Clusters have: </li></ul><ul><li>A manageable number of partners; </li></ul><ul><li>Functioning networks and partnerships; </li></ul><ul><li>A cluster leader, or dedicated facilitator; </li></ul><ul><li>Access to sources of finance; </li></ul><ul><li>Mentorship; </li></ul><ul><li>A global approach; </li></ul>
  5. 5. What makes a successful Cluster? <ul><li>Clusters often limited to non-commercial activities and not directly compete with members ’ services and products </li></ul><ul><li>Clusters are often heavily reliant on the time, and at times financial, commitment of a core group of members dedicated to the purpose in order to thrive </li></ul><ul><li>Public support is important to maintain initial operations; however initiatives should be led and undertaken by industry </li></ul>
  6. 6. Caribbean Creative Industry Clusters <ul><li>How many creative clusters exist in the Caribbean? Why? Why Not? </li></ul><ul><li>How does the Cluster model benefit Caribbean Creative Industries? </li></ul><ul><li>What makes Caribbean model unique? </li></ul><ul><li>How can Caribbean Clusters be better supported in the face of international competition? </li></ul><ul><li>What are some of the best practices? Examples of success stories? </li></ul>
  7. 7. Private Sector Development Programme - Jamaica <ul><li>established in 2005 to assist micro, small and medium-size businesses of Jamaica improve their competitiveness and profitability. </li></ul><ul><li>It was funded by the European Union and the Government of Jamaica 2006 – 2009 to cover grants and technical assistance and operated through the Jamaica Trade and Invest and Jamaica Business Development Corporation. </li></ul><ul><li>The PSDP Cluster Sector Initiative (CSI) evolved from work of TGCC to focus on developing and initiating cluster activities in the agro-business, services, tourism and creative industries sectors. </li></ul>
  8. 8. Private Sector Development Programme - Jamaica <ul><li>According to Jamaica Trade & Invest, “ clusters increase the competitiveness of their members in both national and global markets by taking advantage of the collective synergies formed from its members working together. ” </li></ul><ul><li>Members join clusters based on similar or complementary business interests. They undertake customized and sector-specific business initiatives focused on increasing the competitiveness and profitability of all its members. </li></ul>
  9. 9. Private Sector Development Programme - Jamaica <ul><li>JTI tells us that a well developed cluster facilitates: </li></ul><ul><ul><li>increased productivity and growth (through specialized inputs, access to information, and access to public goods and key supply chain networks) </li></ul></ul><ul><ul><li>market driven innovation (through cooperative research and collaboration), new business formation and expansion </li></ul></ul><ul><ul><li>a stronger lobby and advocacy </li></ul></ul>
  10. 10. Private Sector Development Programme - Jamaica <ul><li>Some of the Clusters which evolved from the PSDP included: </li></ul><ul><ul><li>Visual and Performing Arts Jamaica </li></ul></ul><ul><ul><li>Authentic Jamaican Gifts and Crafts </li></ul></ul><ul><ul><li>Jamaica Fashion and Apparel Cluster Ltd. </li></ul></ul><ul><ul><li>The Music Cluster </li></ul></ul><ul><li>Some of the clusters isolated for the programme were originally associations, and reverted back to being associations once the programme ended. </li></ul><ul><li>However, a few are still operating as clusters: </li></ul>
  11. 11. Visual and Performing Arts Jamaica <ul><li>www.vpaj.org </li></ul><ul><li>VPAJ is one of 10 original clusters formed with the support of the PSDP. </li></ul><ul><li>An independent, non-profit organisation, VPAJ is concerned with promoting the success of its members ’ enterprises and fostering collaboration within and between their respective industries </li></ul><ul><li>They are focused mainly on providing information and facilitating networking </li></ul>
  12. 12. Visual and Performing Arts Jamaica <ul><li>Jamaica's Creative Industries that VPAJ concentrate on: Writing & Publishing, Dance, Design, Film & TV, Music, Theatre, Visual Arts, and affiliated service providers. </li></ul>
  13. 13. Jamaica Reggae Industry Association <ul><li>JARIA also evolved out of PSDP </li></ul><ul><li>6th attempt at a music cluster </li></ul><ul><li>Run by sub-committees, including: </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>CALM - Constitution, Advocacy, Lobbying and Membership </li></ul></ul><ul><ul><li>These committees meet with the board and general members once a month to discuss issues </li></ul></ul>
  14. 14. Fashion & Apparel Cluster - Jamaica <ul><li>The Jamaica Fashion & Apparel Cluster (JFAC) includes local designers, manufacturers, technical service providers, raw material suppliers, training institutions and support institutions and was formed at the end of 2007 </li></ul><ul><li>Currently, JFAC has over 180 members </li></ul>
  15. 15. Fashion & Apparel Cluster - Jamaica <ul><li>Focus on: </li></ul><ul><ul><li>technical and business development </li></ul></ul><ul><ul><li>market penetration activities </li></ul></ul><ul><ul><li>participation in international and local trade shows, expos, product development and fashion shows </li></ul></ul><ul><ul><li>workshops, lectures, training programmes for stakeholders </li></ul></ul><ul><ul><li>Management structure: Facilitator, Steering Committee, Stakeholders </li></ul></ul><ul><ul><li>Financial support necessary to continue </li></ul></ul>Fashion Cluster style for Jamaica Day
  16. 16. New Caribbean Cinema - regional <ul><li>http://www.newcaribbeancinema.com </li></ul><ul><li>New Caribbean Cinema Series intends to showcase the creative artistry from the region ’ s up and coming filmmakers </li></ul><ul><li>The series is a Caribbean co-production, jointly produced by Storm Saulter from Jamaica and Michelle Serieux from St. Lucia </li></ul><ul><li>“ New Caribbean Cinema exists to challenge old models and to prove that in our region, innovation and ingenuity are key to our artistic expression. ” </li></ul>
  17. 17. New Caribbean Cinema - Jamaica <ul><li>Cast and crew of “ Missed, ” a short film by Michelle Serieux </li></ul>12
  18. 18. Caribbean Creative Clusters (C3) - Barbados <ul><li>C3 is a non-profit company established in Barbados to provide the region ’ s creative industries with administrative, strategic, logistical and funding support to help develop and grow various sectors. </li></ul><ul><li>The Chrysalis Project ( www.projectchrysalis.com ) is one of the training programmes created through C3, with the purpose of “ Building World Class Cultural Industries through the Development of TV & Film, ” which is focused on providing on-the-job training in all areas of film production. </li></ul>
  19. 19. Caribbean Creative Clusters (C3) - Barbados <ul><li>C3 uses an extremely simple yet effective model that operates through training, mentorship and sharing of personnel, equipment, resources based on a 3 tier model: </li></ul><ul><ul><ul><li>New individuals/companies; </li></ul></ul></ul><ul><ul><ul><li>Semi developed companies and those exploring further growth in other markets (export ready); </li></ul></ul></ul><ul><ul><ul><li>Companies that are already successfully exporting </li></ul></ul></ul>
  20. 20. Flying Fish Studios - Barbados <ul><li>A full service audio-visual digital technology company based in Bridgetown, Barbados with offices in Trinidad and Jamaica </li></ul><ul><li>They are the largest privately owned radio, television and film distribution content provider in the Eastern Caribbean. </li></ul>On set in Barbados with Mr. Dale
  21. 21. Flying Fish Studios - Barbados <ul><li>Examples of Flying Fish Studios work include: </li></ul><ul><li>Rihanna ’s “ Cheers ” official music video: http://www.youtube.com/ watch?v=ZR0v0i63PQ4&ob=av2e </li></ul><ul><li>And the official video from Mikey ’ s 2011 Crop Over Soca Monarch winning song, “ Pavement Anticipation ” : http://www.youtube.com/watch?feature=player_embedded&v=jgz1d83HnnQ </li></ul>
  22. 22. Challenges <ul><li>CI clusters face certain difficulties that make it challenging to sustain operations: </li></ul><ul><ul><li>Lack of trust and support from government organizations, private sector organizations and individuals </li></ul></ul><ul><ul><li>Members contribute their own time, energy and funds to run the clusters, which takes away from their own businesses </li></ul></ul><ul><ul><li>Many do not have their own office spaces </li></ul></ul><ul><ul><li>Proper funding and resources can be difficult to come by </li></ul></ul>
  23. 23. Drivers for Successful Clusters Location! Location! Location! <ul><li>Innovation as Driver </li></ul><ul><li>Urban Planning </li></ul><ul><li>Ecology of an Economy </li></ul><ul><li>Opportunities </li></ul>
  24. 24. Caribbean Export Creating a Viable Regional Creative Hub Creative Caribbean Campuses Creativity Parks across the Caribbean Regional Prototyping Facility (Universities as Knowledge Hubs)
  25. 25. Join us to CREATE Caribbean Inc.