Creating conversation by pressing a link:  Which invitations do  third-parties accept? Lois Ann Scheidt
Linking as conversation <ul><li>Researchers have established that the existence of links between two websites, including w...
Research Question <ul><li>What types of links are readers choosing to join with in conversation? </li></ul><ul><li>Prelimi...
Methodology <ul><li>The data was gathered the author’s weblog, Professional-Lurker.com.  </li></ul><ul><li>Click-throughs ...
Sample of a Professional-Lurker post A wonderful quote on skinning the onion (posted June 17, 2005) I have been working on...
 
During the 3-month period <ul><li>787 click-throughs were registered by the MyBlogLog software. </li></ul><ul><li>97.7% of...
Top 10 coding categories <ul><li>Blog – Links to the blogs main page and not to a specific post. </li></ul><ul><li>Blog Po...
Top 10 coding categories (cont.) <ul><li>Personal Academic Articles – Academic articles of which the blogger is an author....
Top 10 categories of click-throughs
Conclusion – Interest in the blog author <ul><li>Readers have a significant interest in additional information related to ...
Conclusion – Blogs and Websites <ul><li>Click-throughs to  blogs  and  websites  have very similar usage patterns. </li></...
Conclusion – Blogs v. Blog Posts <ul><li>Links to  blogs  (n=157) are utilized more than links to specific  blog posts  (n...
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Creating conversation by pressing a link: Which invitations do third-parties accept?

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Creating conversation by pressing a link: Which invitations do third-parties accept?

  1. 1. Creating conversation by pressing a link: Which invitations do third-parties accept? Lois Ann Scheidt
  2. 2. Linking as conversation <ul><li>Researchers have established that the existence of links between two websites, including weblogs, creates a connection that can be analogous to a dyadic conversation. Of course these links exist in a public forum where readers have access to the connection and are invited to participate by clicking the link and visiting the linked site. This changes the nature of the conversation from dyadic to a group conversation. </li></ul>
  3. 3. Research Question <ul><li>What types of links are readers choosing to join with in conversation? </li></ul><ul><li>Preliminary findings are presented here. </li></ul>
  4. 4. Methodology <ul><li>The data was gathered the author’s weblog, Professional-Lurker.com. </li></ul><ul><li>Click-throughs to pages outside Professional-Lurker site were gathered from April 1 through June 30, 2005 using MyBlogLog Pro. </li></ul><ul><li>Grounded-theory methods were applied to create a content analysis coding scheme for the types of links utilized from posts and the sidebar. </li></ul>
  5. 5. Sample of a Professional-Lurker post A wonderful quote on skinning the onion (posted June 17, 2005) I have been working on quals today and noting some points that probably will turn up in later writings. In trying to answer a question for myself I spent sometime rereading Suzanne L. Bunkers homepage. In doing so I ran across this quote: I'm only supposed to tell one story at a time, one story. Every writing course I ever heard of said the same thing. Take one story, follow it through, beginning, middle, end. I don't do that. I never do. Behind the story I tell is the one I don't. Behind the story you hear is the one I wish I could make you hear. Behind my carefully buttoned collar is my nakedness, the struggle to find clean clothes, food, meaning, and money. Behind sex is rage, behind anger is love, behind this moment is silence, years of silence. -- From Dorothy Allison, Two or Three Things I Know For Sure Allison says it well, there are always so many things I want to say when I write here or in a paper, so many layers, so many levels of the work, and the process, and my world as I work on it. How to say everything I need to say and want to say beyond what I must say. Her words will resonate as I go back to my current section of the quals paper.
  6. 7. During the 3-month period <ul><li>787 click-throughs were registered by the MyBlogLog software. </li></ul><ul><li>97.7% of the click-throughs occurred in the top 10 categories of the 17 category coding categories. </li></ul>
  7. 8. Top 10 coding categories <ul><li>Blog – Links to the blogs main page and not to a specific post. </li></ul><ul><li>Blog Post – Links to specific posts within a blog. </li></ul><ul><li>Conference Websites </li></ul><ul><li>Forum Entry – Threaded message board or forum entries. </li></ul><ul><li>News Stories – Individual news stories from a mass media outlet. </li></ul>
  8. 9. Top 10 coding categories (cont.) <ul><li>Personal Academic Articles – Academic articles of which the blogger is an author. </li></ul><ul><li>Personal Websites – Websites by and about the blogger/author. </li></ul><ul><li>Software Websites </li></ul><ul><li>University Websites </li></ul><ul><li>Websites – Uncategorized websites. </li></ul>
  9. 10. Top 10 categories of click-throughs
  10. 11. Conclusion – Interest in the blog author <ul><li>Readers have a significant interest in additional information related to the blog author. </li></ul><ul><ul><li>Both Personal Website and Personal Academic Article access is similar over the 3-month period. </li></ul></ul><ul><ul><li>These two categories account for 40.5% of total click-throughs. </li></ul></ul><ul><li>This may be unique to academic blogs. Further research is required. </li></ul>
  11. 12. Conclusion – Blogs and Websites <ul><li>Click-throughs to blogs and websites have very similar usage patterns. </li></ul><ul><ul><li>Blog access totaled 157 click-throughs. (April 32.5%, May 46.5%, June 21.0%) </li></ul></ul><ul><ul><li>Website access totaled 141 click-throughs. (April 29.8%, May 53.2%, June 17.0%) </li></ul></ul><ul><li>Readers may use similar evaluations in deciding to view the linked material. Further research is required. </li></ul>
  12. 13. Conclusion – Blogs v. Blog Posts <ul><li>Links to blogs (n=157) are utilized more than links to specific blog posts (n=102), though both are usually present together in Professional-Lurker.com posts. </li></ul><ul><li>Readers may wish to view the entire blog to ascertain their trust of the material, rather then jumping directly to a specific post. </li></ul>

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