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How to think like a startup v3

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How to think like a startup
Loic Le Meur

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How do startup
entrepreneurs
find ideas?

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“In the beginner’s mind there are many
possibilities, but in the expert’s mind
there are few”
- Shunryu Suzuki

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How to think like a startup v3

  1. How to think like a startup Loic Le Meur
  2. How do startup entrepreneurs find ideas?
  3. “In the beginner’s mind there are many possibilities, but in the expert’s mind there are few” - Shunryu Suzuki
  4. Meditation and mindfulness is popular in Silicon Valley and now in Davos
  5. Airbnb started because of a shortage of hotel rooms in San Francisco
  6. Uber started because of a shortage of cabs in Paris
  7. French unicorn Blablacar started because of no space in high speed train
  8. Ryan Hoover, Product Hunt Started just from an email list Gathered a small community of people addicted to new products
  9. Naval Ravikant, Angel List Weekly email of curated angel investors
  10. Craig Newmark, Craigslist Request and Gives from Craig’s friends
  11. Jamie Siminoff, Ring Tried 3 different ideas in his garage Struggled to find initial funding Now approaching 1,000 employees
  12. The Ring founding story
  13. Create an environment for creativity - Further future
  14. Create an environment for creativity
  15. Create an environment for creativity
  16. Create an environment for creativity
  17. Create an environment for creativity
  18. Millennials don’t want to own anything
  19. Tom McLeod, OMNI Stores everything that clutters your life
  20. Millennials don’t want to plan anything and talk to anyone
  21. Facebook “M”
  22. Millennials want to change the world
  23. Improve the world “I just wanted more electric cars on the road” - Elon Musk
  24. “Make the world better” “All business should make the world better” - Leila Janah LXMI / Sama
  25. “Make the world better” Daniel Flynn “Thank you”
  26. If you set your goals ridiculously high and it’s a failure, you will still fail above everyone else’s success James Cameron (Avatar)
  27. Copying fast is okay
  28. They don’t care about copying ...and making it better
  29. Instagram stories and Snapchat stories
  30. Snap's Spectacles are the beginning of camera-first future
  31. SV entrepreneurs surround themselves with investors who provide more than $
  32. SV entrepreneurs launch their product really fast
  33. "If you're not embarrassed by the first version of your product, you’ve launched too late" - Reid Hoffman
  34. Entrepreneurs iterate quickly
  35. Entrepreneurs break the rules Travis Kalanick and Uber got sued non stop but kept going Uber and Airbnb were illegal from day one in many places but kept operating
  36. Entrepreneurs make everything transparent
  37. Even your own company is rated
  38. Entrepreneurs acknowledge issues and respond quickly
  39. Elon Musk turns a tweet into a company wide change in 6 days
  40. Elon Musk turns a tweet into a company wide change in 6 days
  41. #1 Advantage of a start up... Speed
  42. “We’re going in full throttle. That ought to keep those fighters off our back.” - Luke Skywalker
  43. Speed is the #1 competitive weapon Rapid product beats competition Rapid results builds team morale which leads to more success Rapid results generate more interest Rapid results increases valuation (NFX Guild)
  44. Always keep momentum.
  45. Set the time, not the output What product can I build in: 3 months? (Directhit, Xfire) 8 days? (Hot or Not) 30 days? (Jiff) 1 month? (Meerkat) (NFX Guild)
  46. Twitter’s MVP
  47. Linkedin’s MVP
  48. Facebook’s MVP
  49. Google’s MVP
  50. How startups win No QA No Usability Studies No Focus Groups No Politics No Endless Debates No Board of Directors No Bus Dev Deals No PR No Marketing Spend No Budgeting Process (NFX Guild)
  51. Culture Blablacar <> Uber
  52. “At Google X, we embrace failure.” - Astro Teller
  53. Most Startups Fail
  54. Entrepreneurs fail fast
  55. And pivot
  56. Startups ranked by number of years from founding to $1 billion valuation
  57. Flickr should have built Instagram but they did not move fast enough
  58. Entrepreneurs work with an ecosystem of developers
  59. Twitter decided developers weren’t so important anymore
  60. Entrepreneurs Embrace wikipedia style volunteer collaboration Slush and their 2,200 volunteers
  61. Entrepreneurs challenge the current players by re-inventing the model Metromile charges insurance protection per mile
  62. See you in Paris April 11-12 paris.leade.rs Loic Le Meur More on my newsletter at leade.rs/loicnewsletter facebook.com/loic twitter.com/loic instagram.com/loic loic@leade.rs

Editor's Notes

  • I’m always paranoid (only the paranoid survives) and I’m always scared. Raise of meditation and mindfulness among the startups https://en.wikipedia.org/wiki/Shoshin
    Your mission is to always be learning - James Currier NFX
  • The faster you launch the faster you know if customers will like the product
    The lean startup model: no waste

  • The faster you launch the faster you know if customers will like the product
    The lean startup model: no waste

  • The faster you launch the faster you know if customers will like the product
    The lean startup model: no waste

  • The faster you launch the faster you know if customers will like the product
    The lean startup model: no waste

  • The faster you launch the faster you know if customers will like the product
    The lean startup model: no waste

  • Uber was focusing on high-end limousine rides while Lyft was mainstream

  • Startup entrepreneurs work with Outside business angels and investors Which provide much more than $
    Ideas Connections Force accountabilty
    I raised from 50+ business angels for my own startup Leade.rs
  • The faster you launch the faster you know if customers will like the product
    The lean startup model: no waste

  • iterate sometimes on a daily basis based on feedback and data
  • the service rating your company by your employees https://www.glassdoor.com/facebook

  • CEO sharing directly
    CEO interacting directly


  • Ev Williams and Jack Dorsey were doing a podcasting service
    They did not believe in Twitter for months
    Stewart Butterfield designed a game before slack
    Travis Kalanick and Garrett Camp decided to make Uber as they could not find a cab in Paris






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