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Build A Product with your community


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Build A Product with your community

  1. Build a Product With Your Community Loic Le Meur - Seesmic @loic
  2. Why bother?
  3. You Could Sell Creme Brulee • • 2,726 followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”
  4. Advertising PR Marketing matter much less than word of mouth
  5. What your friends say matters
  6. “1,000 real friends could tell 1,000 other friends that your product rocks” (link)
  7. “you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans
  8. #1 conference in Europe no marketing.
  9. 1.5 million downloads no marketing.
  10. Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.
  11. Your community is what matters the most.
  12. Product? Identify an exciting “white” space people talk about
  13. Ship it as fast as you can even if it’s not perfect
  14. Get Feedback
  15. Twitter Search
  16. Get Satisfaction
  18. If nobody talks about your brand it’s dead.
  19. Answer especially if it’s negative.
  20. “Seesmic is a pile of ass”
  21. “I’ll have to tone down Irish language”
  22. “This is exactly what every company should do”
  23. What the new customers look like
  24. They want everything for free
  25. No advertising, it’s intrusive.
  26. If you suck they tell everyone
  27. No loyalty, they switch to your competition
  28. and... they tell everyone too!
  29. They want everything immediately 24hrs a day
  30. There is good news.
  31. It’s the same for your competitors
  32. and testimonials come too
  33. What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site coming soon) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition
  34. Don’t forget to innovate
  35. “Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington
  36. “A Porsche would be a Volvo if they let their users decide on features” Robert Scoble
  37. Truth is in between listening and being a dictator.
  38. thank you Loic Le Meur @loic

Editor's Notes