ITS for Urban Mobility

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  • First European m-ticketing pilot in railFirst ITSO “end to end” approachNFC in retailing (telecoms leverage)Many “firsts” in the use of technologyTransport Scotland estimates that the introduction of their scheme has saved £4 million in reduction of fraud.Shell Fuel Card
  • ITS for Urban Mobility

    1. 1. ITS for Urban Mobility Smart Ticketing Guidelines Theo Quick @TheoQuickWorkERTICO - ITS Europe - Service Providers Sector Platform
    2. 2. » EUROCITIES members felt that smart ticketing was not undertaken at the local level and delegated to a member of ERTICO’s Service Provider Platform to respond ERTICO - ITS Europe - Service Providers Sector Platform
    3. 3. Logica Logica is a business and technical services organisation 41,000 staff worldwide Operating in 40 Countries >£3 billion turnover We have worked extensively with key transport operator and public transport bodies in Europe for over 20 years. ERTICO - ITS Europe - Service Providers Sector Platform
    4. 4. Logica’s Smart Retailing Solutions ~ UK variant ERTICO - ITS Europe - Service Providers Sector Platform
    5. 5. Summary Guidelines target the organisations in charge of decision making and technical deployment of ITS on a local level – guidelines poorly structured and edited and fail to fulfil the needs of either target audience Guidelines to promote and show the benefits of the use of ITS in urban areas along the individual travellers mobility chain – not clearly presented Guidance on ITS deployment in urban areas – not achieved Identify a possible need for standardisation – partially justified Guidelines should foster interoperability and continuity of services within Europe – not justified Best practice on successful deployment – not clearly presented ERTICO - ITS Europe - Service Providers Sector Platform
    6. 6. Target Audience RequirementsObjectives Action Request» Focus on policy makers » clear definition of Smart» Provide information to Ticketing allow informed decisions » needs to articulate the regarding Smart Ticketing problem which is being» Give enough technical addressed information to be useful – » the benefits / proof points but don’t try to make – relevant examples experts » issues and mitigations» Provide further resources to » appropriate high-level enable the policy makers to solutions based on size move forward and geography considerations ERTICO - ITS Europe - Service Providers Sector Platform
    7. 7. Benefits of use of ITSObjectives Action Request» Give a reason why » Wider engagement with Smarting Ticketing is a policy makers who have potential good option for successfully policy / decision makers implemented Smart» Clearly articulate the Ticketing and summarise issues & benefits from a their business cases policy maker’s viewpoint » Policy Maker Benefits Triangle ERTICO - ITS Europe - Service Providers Sector Platform
    8. 8. Policy Maker’s Benefits Triangle Increasing customer self service and “one view for customer” Gaining an integrated view of Transport Infrastructure Policy Increasing flexibility of offer to (inc accessibility) customers Speed to market Which Business Benefits interest you? Lowered Cost of Retailing Service Administering Multi-modal Multi- Flexibility(inc costs) operator schemes efficiently One business view & consistency across operations “Pay as you grow IT” service for ticketing and beyond ERTICO - ITS Europe - Service Providers Sector Platform
    9. 9. Guidance on ITS DeploymentObjectives Action Request» This is all about showing » Needs more references the benefits and the back to the ITS Directive migration path to a & Action Plan on Urban Smart Ticketing approach Mobility» Information regarding: » Benefits / proof points – › Articulation of the relevant examples potential solutions » Provide the information › Funding Models mentioned › Citizen engagement models › Future proofing ERTICO - ITS Europe - Service Providers Sector Platform
    10. 10. Possible need for StandardisationObjectives Action Request» Standards need to be » Look at Standards from a future proof future technologies point» Provide information of view regarding security and » Remove statement about privacy best practice “Co-issuance of cards” as this is a valid future business model ERTICO - ITS Europe - Service Providers Sector Platform
    11. 11. Interoperability and continuity ofservices within EuropeObjectives Action Request» How policy makers can » Introduce a accelerate EU-wide recommended / common deployment policy approach» Approaches to » EU Initiative like the EU interoperability Ticketing Portal and “common web / mobile portal” need more dialogue ERTICO - ITS Europe - Service Providers Sector Platform
    12. 12. Best Practice on SuccessfulDeploymentObjectives Action Request» Give a reason why » Wider engagement with Smarting Ticketing is a policy makers who have potential good option successfully» Clearly articulate the implemented Smart issues from a policy Ticketing and their maker’s viewpoint summarise business cases» Look a business models and best practice for deployment ERTICO - ITS Europe - Service Providers Sector Platform
    13. 13. EU 27 Member States – PublicTransport» 60 billion public transport passenger journeys a year» local and regional buses and trolleybuses, regional and suburban rail transport, metros and trams, and local waterborne passenger transport services» 737,000 buses and coaches account for 9.5% of the yearly passenger miles on land in Europe.» The economic value of public transport services in Europe amounts to €130–150 billion a year» 1–1.2% of the GDP» The public transport sector creates about 1.2 million direct jobs and an average of 2–2.5 indirect jobs per direct jobSource: Berg Insight 2012 ERTICO - ITS Europe - Service Providers Sector Platform
    14. 14. » This is important work !» ERTICO, though it’s Transport & Traffic Industry and the Service Providers Sector Platforms, are willing to work with the Expert Group on Urban Mobility so that we can bring our knowledge, experience and the benefits of deploying and operating Smart Ticketing schemes into the guidelines. ERTICO - ITS Europe - Service Providers Sector Platform
    15. 15. Thank you its@logica.com @TheoQuickWorkLogica UK 7th Floor Kings Place 90 York Way London N1 9AG United Kingdom www.logica.com/ITSContact: Theo Quick Global Head of ITS Practice T: +44 (0) 7968 186 540 E: theo.quick@logica.com Twitter: @theoquickwork ERTICO - ITS Europe - Service Providers Sector Platform
    16. 16. EU 27 Member States – PublicTransport» 60 billion public transport passenger journeys a year» local and regional buses and trolleybuses, regional and suburban rail transport, metros and trams, and local waterborne passenger transport services» 737,000 buses and coaches account for 9.5% of the yearly passenger miles on land in Europe.» The economic value of public transport services in Europe amounts to €130–150 billion a year» 1–1.2% of the GDP» The public transport sector creates about 1.2 million direct jobs and an average of 2–2.5 indirect jobs per direct jobSource: Berg Insight 2012 ERTICO - ITS Europe - Service Providers Sector Platform

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