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Midias Sociais

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Como a comunicação online está ajudando a mudar o mundo. Palestra do dia 07 de maio de 2009 para as alunos de PP e Jornalismo da UNIESP.

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Midias Sociais

  1. 1. Mídias Sociais Rafael Rez Oliveira Como a comunicação online está mudando o mundo Fonte: http://www.flickr.com/photos/11147777@N07/1401819454/
  2. 2. Hoje vamos falar sobre conversas . Interrompa. Critique. Pergunte. Opine. Participe. Entre na conversa.
  3. 3. Em 1969 os militares inventaram a ARPAnet. Nos anos 70 as universidades aderiram. Nos 80 ela se tornou a internet. Em 95, o mundo todo passou a poder usar esta Rede de Alcance Mundial.
  4. 4. E a internet mudou nossa forma de lidar com o mundo.
  5. 5. Mas o que é a internet?
  6. 6. Fonte: http://www.youtube.com/watch?v=O1OYSyhXN5c
  7. 7. Fonte: http://www.youtube.com/watch?v=a5kCSbp3gMk
  8. 8. Lembrete importante
  9. 9. a internet NÃO É
  10. 10. ...uma “ Rede Mundial de Computadores”
  11. 11. a internet É
  12. 12. ...uma rede mundial de pessoas! Fonte: U niversity of Montevallo
  13. 13. Os computadores, os sites e a tecnologia existem para que as pessoas estejam em rede, interagindo com outras pessoas. Fonte: http://www.flickr.com/photos/matthamm/2945559128/
  14. 14. Uma poderosa conversação global começou. Através da internet, pessoas estão descobrindo e inventando novas maneiras de compartilhar rapidamente conhecimento relevante. Como um resultado direto, mercados estão ficando mais espertos — e mais espertos que a maioria das empresas . “ ” Levine, Locke, Searls & Weinberger Fonte: The Cluetrain Manifesto
  15. 15. Lei de Metcalfe Vivemos em rede: “O ser humano há milênios vive em bandos, em grupos. Gostamos de nos aproximar de pessoas que têm interesses similares. A diferença é que com a internet, agora não há mais barreiras geográficas e ficou muito mais fácil, barato e rápido se comunicar”. Seth Godin
  16. 16. Lei de Metcalfe n(n - 1) ‏ 2 n(n-1) ‏ 2 ______ O valor de um sistema de comunicação cresce na razão do quadrado do número de usuários do sistema.
  17. 17. Lei de Metcalfe n(n - 1) ‏ 2 n(n-1) ‏ 2 ______
  18. 18. Lei de Metcalfe n(n - 1) ‏ 2 n(n - 1) ‏ 2 n(n-1) ‏ 2 ______
  19. 19. Lei de Metcalfe n(n - 1) ‏ 2 n(n - 1) ‏ 2 n(n-1) ‏ 2 ______
  20. 20. Fonte: Yoan Blanc’s blog
  21. 21. Pessoas comuns estão conversando com pessoas comuns e criando uma nova modalidade de mídia: a conversação. “ ” Hernani Dimantas Fonte: livro Marketing Hacker, pg. 166
  22. 22. Fim do lembrete importante
  23. 23. Continuando...
  24. 24. Em apenas 12 anos (`94 até `06)
  25. 25. A internet atingiu massa crítica no Brasil
  26. 26. ...e representa parte significativa do consumo de mídia
  27. 27. Primeira Onda (1995) Segunda Onda (2000) Terceira Onda (2005) Fonte: Web 2.0 e Redes Sociais - Marcelo Negrini Estamos vivendo a 3º onda da web
  28. 28. <ul><ul><li>Também estamos gerando um volume absurdo de </li></ul></ul><ul><ul><li>informações </li></ul></ul>Fonte: http://marcelotas.blog.uol.com.br/arch2007-03-01_2007-03-15.html#2007_03-07_08_50_17-5886357-0
  29. 29. A EMC 2 mediu a quantidade de informação produzida em 2006: 161 bilhões de Gigabytes Equivalente a 12 pilhas de livros se equilibrando da Terra até o Sol. Fonte: http://marcelotas.blog.uol.com.br/arch2007-03-01_2007-03-15.html#2007_03-07_08_50_17-5886357-0
  30. 30. mas e daí ?!?!?
  31. 31. E daí que ficamos ainda mais sociais!
  32. 32. Fonte: F irst Impressions Marketing Brand and Participants 77% do nosso tempo online se concentra em comunicação / informação / diversão
  33. 33. Fonte: http://www.flickr.com/photos/11147777@N07/1400931517/
  34. 35. Fonte: Brian Solis and JESS3
  35. 36. Existem vários modelos, e cada mídia tem sua função social
  36. 38. Os 9 pilares da Mídia Social Fonte: Common Craft
  37. 39. “ For dummies” <ul><li>Blogs + RSS – WordPress + Feedburner </li></ul><ul><li>Wiki – Wikipedia, Knol </li></ul><ul><li>Social Networking – Orkut, Facebook, Linked In </li></ul><ul><li>Social Bookmarking – Digg, del.icio.us </li></ul><ul><li>Photo Sharing – Flickr, Picasa </li></ul><ul><li>Podcasting – Eu Podo </li></ul><ul><li>Videocasting – YouTube, Vimeo, UOL Vídeos </li></ul><ul><li>Listas de Discussão – YahooGroups, Grupos, GoogleGroups </li></ul>
  38. 40. A isso chamamos de...
  39. 41. Fonte: http://www.flickr.com/photos/11147777@N07/1400930529/
  40. 42. O que é a web 2.0? <ul><li>“ Participação das massas” </li></ul><ul><li>= O consumidor contra-ataca </li></ul>
  41. 43. E a web móvel 2.0? <ul><li>Falar + Escrever + Navegar </li></ul><ul><li>= Mobile Internet Devices </li></ul>
  42. 44. E as redes sociais? <ul><li>1 grau de separação </li></ul><ul><li>= Estamos a um só clique de distância </li></ul>
  43. 45. Fonte: Michel Lent Schwartzman, Agência Digital 10 Minutos
  44. 46. Cauda Longa
  45. 48. Ashton Kutcher quer ter mais seguidores no Twitter que a CNN
  46. 49. E está vencendo a “briga”
  47. 50. Adoção nas Empresas Americanas Pesquisa com 106 CIOs em empresas utilizando tecnologias de Web 2.0 e Redes Sociais. Fonte: United States CIO Confidence Poll Online Survey, Dezembro de 2006. Reproduzido de Marcelo Negrini.
  48. 56. Para entender a internet Livro colaborativo feito em 45 dias pela web. Download gratuito em: www.naozero.com.br
  49. 57. O poder via MID's (Mobile Internet Devices)
  50. 58. As mídias sociais ajudaram Obama a ser presidente Fonte: http://www.flickr.com/photos/slightclutter/2281266036/
  51. 59. Fonte: Barack Obama: Case em mídias sociais, de Thiago Arantes da Riot. http://www.slideshare.net/arantes/barack-obama-case-em-mdias-sociais-presentation
  52. 60. Fonte: Barack Obama: Case em mídias sociais, de Thiago Arantes da Riot. http://www.slideshare.net/arantes/barack-obama-case-em-mdias-sociais-presentation
  53. 61. Fonte: Barack Obama: Case em mídias sociais, de Thiago Arantes da Riot. http://www.slideshare.net/arantes/barack-obama-case-em-mdias-sociais-presentation
  54. 62. Fonte: http://www.flickr.com/photos/dsevilla/100960841/ “ Power to the people” em fotos…
  55. 63. Fonte: Fotos do USA Today no Flickr http://www.flickr.com/photos/usatoday/sets/72157612787581054/?page=2
  56. 66. Fonte: http://www.flickr.com/photos/tartanpodcast/2415953282/in/pool-mac_addicts E em vídeos…
  57. 68. Fonte: http://mashable.com/2009/01/21/inauguration-impact-on-social-media/
  58. 69. &quot;Para uma geração de clientes acostumados a fazer suas pesquisas de compra por meio de sofwares de busca, a marca de uma empresa não é o que a empresa diz que é, mas o que o Google diz que é...&quot; Chris Anderson The Long Tail
  59. 70. <ul><li>“ Não me diga que você escalou até aqui antes de tentar o Google!” </li></ul>
  60. 71. Tivemos uma troca de palavras mesquinhas. Agora eu estou com as dele. E ele está com as minhas. “ ” Millôr Fernandes
  61. 72. Perguntas?
  62. 73. Rafael Rez Oliveira Blog: http://exvertebrum.wordpress.com Site: www.logicadigital.com.br Twitter: @RafaelROliveira

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