Leverage your video marketing efforts discussed in SEO and Social Media Marketing Guide By Tom Heatherington.

1. Video Search Engine Optimization Services in 2011
Internet videos are rapidly increasing on the internet as influenced by the rise in popularity of video sites
like YouTube. Combined with website search engine optimization, video search optimization services are
now being offered to clients all around thr world for them to benefit from this growing phenomena in
online video marketing. Almost all small business owners are making use and leveraging the power
videos in order to generate increased traffic for their website. The variation of these videos may include:
1. Video ads that focuses entirely on their website which features their company's products, offers
or services
2. Promotional videos that gets viral when uploaded to social media websites
3. Video ads purposefully affixed to the most visited websites
4. Informational videos such as how-to and helpful tips videos that are included to one’s website
In the same way that we apply SEO in websites, same tasks are applied to videos that were published in
YouTube or other video submission sites. You still have to generate and select keywords and integrate
them on titles and descriptions so that your videos get to the top of search engine results. With a
keyword rich descriptions and titles, you can now begin uploading your videos to several video
submission websites.
Just make sure to focus on targetted keywords and that they are highly relevant to the content of the
video. Description must be brief, with short paragraphs and a key phrase that leads to the URL of your
website. In this way, if your video is being viewed, the URL of your website or the link is seen and
clickable without the need for the user to click the More button.
RESOURCE BOX: Leverage the power of video marketing through video. Get the book, “SEO & Social
Media Marketing Guide“, for a step-by-step SEO and social media strategies.