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QR codes, which are the little black and white 2D bar codes you’ve probably seen popping up everywhere, can be quite beneficial to local businesses of all sizes. Instead of having to wait until they get in front of their computers to see what you have to offer, QR codes allow you to immediately direct consumers to your special offers, web pages, and other forms of media.
Most consumers carry their mobile devices with them at all times, so implementing QR codes in your marketing strategy is a great way to capitalize on this massive audience. No other form of marketing fulfills that need for “instant gratification” like QR codes can.
This is especially true for mobile users who are accustomed to getting the information they want, when they want it, with just a few taps on their mobile devices.
QR codes allow consumers to become your followers on Facebook, to make purchases from your website, or simply get more information about the products and/or services that your business provides. Many companies are even using QR codes as way to offer special discounts or promotions; the possibilities are endless.