10 Mobile App Tips for Your Local Business


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The world is becoming increasingly app-friendly, especially due to the number of people who own Smartphones. Therefore, all businesses should at least investigate whether or not an app will be a good addition to their marketing funnel.

Mobile applications are simple, yet sometimes complex software that make life easy for mobile phone users. It is important to note that just creating an app and throwing it online does not mean that it will work towards growing your business.

In fact, after developing and launching an app to the public, many business owners quickly find out that perfect app they “thought” they had is a flop. Even though they’ve invested a lot of time and money, they go right back to the drawing board.

Therefore, before you embark on the mobile app journey, you need to have a solid plan in place to cover all aspects of your app - from development to marketing.

However, you probably don’t know where to begin when it comes to creating and marketing mobile apps in a way that will generate more local leads, customers, and sales for your business. But, the fact is that a solid, professional mobile application can truly help your business generate more profits.

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10 Mobile App Tips for Your Local Business

  1. 1. 10 Mobile App Tips for Your Local Business Presented by: Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com
  2. 2. Tip #1Be Prepared by Developing a Plan  The Mobile App market is very competitive  Plan ahead to avoid some of the pitfalls that can come with a failed app  Conduct thorough research before you start developing your app
  3. 3. Tip #2Make Sure Your App Solves a Problem  Make a list of problems that your app could solve for your customers and prospects  Think more like a mobile customer and less like a business owner  Make sure that your app is useful and provides value to your audience
  4. 4. Tip #3Keep Your Budget in Mind  Mobile apps can range drastically in price depending on the features and functionality  Discuss everything you want your app to accomplish and discuss with your designer to get a clear, laid out budget
  5. 5. Tip #4Make Your App Visually Appealing  Create an app icon that will attract and invite mobile users to use it  A nice-looking app icon will pull your audience in to find out what lies behind your cool icon
  6. 6. Tip #5Use Loading Indicators  Sometimes, it takes a few seconds for apps to load, but don’t allow a blank screen  Use loading indicators to make your app more user-friendly by letting them know that your app is working
  7. 7. Tip #6Offer Special Promotions to App Users  Reward users for using your app  Offer discounts, special deals, freebies, or anything along those lines  Convert them from one-time shoppers to loyal customers
  8. 8. Tip #7Make Your App Social Media-Friendly  Users will be able to connect to your social media profiles right from the app  App works to build a strong social media presence for you on auto-pilot
  9. 9. Tip #8Make Your App Interesting and Irresistible  Think outside the box and give them something “extra” in your app  Include elements that make mobile users “want” to use your app often
  10. 10. Tip #9Make Your App Easily Shareable  If your app is great, your users will want to share it with their friends, family, and colleagues  Make it easy for them to do just that by integrating a sharing tool in your app  This is essentially “free” advertising for you
  11. 11. Tip #10Keep it Simple  Make sure users understand how to start using your app  Your design should provide the best user-experience  Apps are a great way to gain local popularity with mobile users
  12. 12. If you would like more information about mobile apps, contact me at 917-677-9937 Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com