10 Local SEO Tips for Your Local Business


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The small business world is embracing all aspects of business marketing; especially online marketing. Due to the fact that most people go online to search for local products or services, businesses have to do everything in their power to get in front of them if they want to capture some of that business.

One of the most effective ways to do so is by making sure their business comes up high in the search engine results when consumers are looking for what they have to offer.

Local SEO (search engine optimization) is the process of preparing your website and other web properties to get more targeted exposure. There are a lot of different ways to optimize your online properties including on-site optimization, off-site optimization, local directories, and much more.

However, many business owners often become confused about what they should be focusing on when it comes to local SEO.

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10 Local SEO Tips for Your Local Business

  1. 1. LOGO 10 Loc al SEO Ti ps f or Your Loc al Bus i nessPresented by: Logan Wenger917-677-9937logan@loganwenger.comwww.loganwenger.com
  2. 2. Tip #1 Claim Your Business on Local Directories and Review Sites  Claim Your Business on Local Directories and Review Sites  Google+ Local  Yahoo  Bing  Yelp  Merchant Circle  And others
  3. 3. Tip #2 Ask Your Customers for Reviews  Most consumers today go online to find local products and/or services  The more reviews your business has, the more credible you are in the eyes of local consumers
  4. 4. Tip #3 Use the Same Business Name, Address, and Phone Number Across the Board  This includes your website, your local directory listings, and your social media pages  Multiple locations need to have separate online properties for each location
  5. 5. Tip #4 Use a Local Phone Number on Your Website  Avoid using ONLY a toll-free number on your website  A local number helps the search engines verify your location, which is crucial for businesses trying to capture local customers
  6. 6. Tip #5 Get Links from Local Sources  Helps improve the strength of your website in terms of local SEO  Allows you to network with peers in your local area and open up new opportunities
  7. 7. Tip #6 Add Fresh, Unique Content to Your Site Consistently  Search engines LOVE fresh, unique content and reward you for having it  Add a blog to your website and post to it often  Post news, business announcements, helpful tips, and more
  8. 8. Tip #7Include Keywords in Your Website Page Titles  Every page of your website can be indexed by the search engines  Include some of the popular keyword terms that local consumers type into the search engines when looking for your type of product or service
  9. 9. Tip #8 Make Sure You Use the Right Keywords  Don’t “guess” which keywords you should focus on in your local SEO efforts  Use a keyword tool to help you see exactly which keywords are being searched for the most and build around those terms
  10. 10. Tip #9Use Your Location in the Optimization Process  If you want to attract “local” consumers, you should include geographic terms in your optimization, such as your city and state  This tells the search engines exactly where you are located and helps to draw in local, targeted traffic
  11. 11. Tip #10 Keep Branding Tight  Use the exact same name for all of your online properties in order to get a strong, solid online brand  Even if you operate under different businesses names, choose one and focus on that for the best results
  12. 12. If you would like moreLOGO information about Local SEO, contact me at 917-677-9937 For a FREE ConsultationLogan Wenger917-677-9937logan@loganwenger.comwww.loganwenger.com