Multimedia Guidebook Overview

1,669 views

Published on

An overview of NSPA's Multimedia Guidebook presented at the JEA/NSPA National High School Journalism Convention in Phoenix, April 2009.

Published in: Education, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,669
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
45
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Multimedia Guidebook Overview

  1. 1. Multimedia Guidebook: A National Standard Logan Aimone, MJE, executive director
  2. 2. How we got here Multimedia Guidebook: A National Standard
  3. 3. Contest Goals • To recognize excellence in multimedia • To encourageGoal 1) (and support propegation of multimedia Multimedia Guidebook: A National Standard
  4. 4. Why the new standards? • Tostudent media staffs and advisers, of meet the increasingly diverse needs NSPA invested in the development of a set of standards for multimedia. Multimedia Guidebook: A National Standard
  5. 5. Why the new standards? • Similar to Guidebooks Guidebook publications, the new for print follows the same basic format but provides this new tool in a format that is both useful for students and teachers but also “walks the talk” of multimedia. Multimedia Guidebook: A National Standard
  6. 6. What does it look like? • Presented as an interactive digital document using Adobe PDF and designed for display on a computer screen (or printed for student texts). Multimedia Guidebook: A National Standard
  7. 7. What does it look like? • The format takes advantage of the nonlinear nature of interactive media, which will allow the user to move among sections as interested. • This format also will have the advantages of easy and inexpensive distribution as well as the opportunity to update frequently, just like the media it governs. Multimedia Guidebook: A National Standard
  8. 8. What’s in it? • Introduction (including the power of the Internet) • Choosing the right medium • Interactivity online • Breaking news • Archiving information • Gathering Multimedia Guidebook: A National Standard
  9. 9. What’s in it? • Tip lists: MultimediaVideo Writing for the Web, reporting, • Cyber Law by Mark Goodmanadvisers • Quotes/advice from veteran of online media • Screen shots of NSPA award-winning Web sites • Hyperlinks to livejudging criteria Web sites • Score sheet with Multimedia Guidebook: A National Standard
  10. 10. Scoring Multimedia Multimedia Guidebook: A National Standard
  11. 11. Scoring Categories Five categories of guidelines have been developed and will serve as a framework for the score sheets used in evaluation critiques: • Coverage and Content (1,000 points, may deduct for non-student work) • Interactivity/Community Tools (1,000 points) • Breaking News (500 points) points, • Design and for non-student work) may deduct Navigation (1,000 • Rich Media (500 points) Multimedia Guidebook: A National Standard
  12. 12. Scoring • Additionally, points will be awarded for percentage of student work and frequency of update. • These correspond to the print guidelines for student work and for meeting deadlines. Multimedia Guidebook: A National Standard
  13. 13. Scoring • As with other NSPA critiques,critique student media submitted for online will be rated on NSPA’s traditional scale: Third Class, Second Class, First Class and All-American. • Marks of Distinction may be awarded in each of the five categories. This is designed to lend credibility to multimedia as an equal among print counterparts. Multimedia Guidebook: A National Standard
  14. 14. Scoring • Rather than ratingdigitally, the new content presented the same print guidelines seek to encourage innovation with multimedia and Web- only content. Multimedia Guidebook: A National Standard
  15. 15. Coverage & Content • A good multimediaand cool video on flashy graphics site can’t survive alone. • It needs to have substance — good, solid content. • And just as with a print publication, it needs to serve its readers. Multimedia Guidebook: A National Standard
  16. 16. Coverage & Content • Keep in the traditional newspaper beyond mind those readers may go readership. • In addition to high school students, faculty and staff, an online high school publication may attract alumni, parents, prospective students and their families, community members and even just people who land on the site after doing a Web search. Multimedia Guidebook: A National Standard
  17. 17. Coverage & Content Tips ‣ The site includes blogs, interactive content, such as Web-exclusive elements, video, audio and breaking news. ‣ Special reports and in-depth coverage is well planned and includes multimedia components. ‣ The site maximizes the capabilities of the Web, making use of multiple media and interactivity. ‣ The site demonstrates a spirit of experimentation by taking risks and trying new things. Multimedia Guidebook: A National Standard
  18. 18. Interactivity/ Community Tools • Interactivity is an essential element of st 21 century journalism. • It’s no longerto the reader; it’s about information simply about giving creating a dialogue between the publication and its readers. Multimedia Guidebook: A National Standard
  19. 19. Interactivity Tips ‣ Readers are able to interact withwhich publication in numerous ways, the may include comment functions, discussion boards and polls. ‣ Social networking and community tools, such as links to other information and guides to community services, are used to empower the reader. ‣ Games, polls, quizzes, interactive maps and other interactive tools are used to engage the reader with the news. Multimedia Guidebook: A National Standard
  20. 20. Interactivity Tips ‣ Readers are invited to submit story ideas and given a way (either a story submission form or an e-mail address) to do so. ‣ Contact information is provided for readers who want to write a letter to the editor, buy an ad or contact the adviser and staff. Multimedia Guidebook: A National Standard
  21. 21. Interactivity Tips ‣ The publication makes usemay include generated content, which of reader- stories, photos and videos. ‣ Links on stories direct readers to other sites with useful and credible information that enhances the story. Multimedia Guidebook: A National Standard
  22. 22. Breaking News • Since high school print publications generally come out infrequently, the Web offers students the opportunity to report important news events in a timely manner. • Online student publications may be updated on a daily basis, even if the print edition only comes out a few times a year. Multimedia Guidebook: A National Standard
  23. 23. Breaking News Tips ‣ The site is updated regularly, daily if possible. ‣ Important news events are reported in a timely way. ‣ Multiplegraphics, text, audio, include photos, media — which may video and interactive elements — are used to report breaking news events. ‣ Breaking news reports are updated as information comes in. Multimedia Guidebook: A National Standard
  24. 24. Breaking News Tips ‣ Coveragesuch as notification of school for readers, includes useful information closing in the event of bad weather or an emergency. ‣ News is accurate, even if the information is incomplete. Multimedia Guidebook: A National Standard
  25. 25. Design & Navigation • A Web site shouldsteering the reader easy to navigate, be attractive and toward the newest and most important information. • Content should drive design, not the other way around. Multimedia Guidebook: A National Standard
  26. 26. Design & Navigation Tips ‣ The siteinto stories. readers is visually appealing, drawing ‣ Navigation is easy; readers are looking effortlessly find what they can for. ‣ The home page is simple and uncluttered. ‣ The site provides links to relevant resources, such as the high school Web site. Multimedia Guidebook: A National Standard
  27. 27. Design & Navigation Tips ‣ A dominant piece of art, at least twice as big as anything else, anchors each page. ‣ Visual elements, such as photos and graphics, are used to enhance content, not as decoration. ‣ News is presented in a clear hierarchy, with the most important and/or newest stories prominently displayed. Multimedia Guidebook: A National Standard
  28. 28. Design & Navigation Tips ‣ Tabs clearlythe publication, such as sections of direct readers to different news, sports, entertainment and opinion. ‣ Multiple elements of a story are packaged together into an integrated unit. ‣ Bullets, fonts, boxes and other design elements are used to facilitate reading and navigation. ‣ Links provide access to related content on the site. Multimedia Guidebook: A National Standard
  29. 29. Rich Media • Multimedia offers a rich experience for readers that taps multiple senses. New media is constantly changing and innovation should be a vital element of any Web site. • Student sites, in particular, which are less bound by convention and market pressures, should be creative and pioneering. Multimedia Guidebook: A National Standard
  30. 30. Rich Media Tips ‣ The site usesaudio, video, slide shows may include a variety of media, which and/or audio slide shows, text and graphics. ‣ Media are used to enhance content and help tell stories rather than simply add flashy elements to the site. ‣ Each media element — slide show, video, podcast, etc. — tells a story. ‣ Photos and video are adequately lit and well composed. Multimedia Guidebook: A National Standard
  31. 31. Rich Media Tips ‣ Photo illustrations are variety labeled. clearly ‣ In action, and video, a shots,of shots — photos candids, long close- ups and detail shots — are used. ‣ In audio and video reports, sound quality is clear; voices are easy to understand. ‣ Audio reports make use of ambient and natural sound as well as interviews. ‣ Graphics are clear and easy to understand. Multimedia Guidebook: A National Standard
  32. 32. Rich Media Tips ‣ Special projects and packages are well organized and designed to help readers navigate through the content. ‣ Copyright laws are understood and respected; only original content or copyright-free material (music, photos, videos, etc.) is used. Multimedia Guidebook: A National Standard
  33. 33. What’s next? • Betaprofessionals continues advisers and testing: Feedback from • Critiques: NSPA will offer Web site critiques beginning in May 2009 • Contests: These guidelines provide the standards for all NSPA multimedia contests, including individual awards, Best of Show and the Online Pacemaker Multimedia Guidebook: A National Standard
  34. 34. Questions? • Feedback: Send e-mail to logan@studentpress.org • Thanks! Multimedia Guidebook: A National Standard

×