Effective Presentations


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Here are a bunch of tips and tricks, and a couple of sample presentation outlines, on making effective presentations.

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Effective Presentations

  1. 1. Effective Presentation Skills The difference between success and failure in persuasion & motivation
  2. 2. Why Presentations? <ul><li>Communication </li></ul><ul><ul><li>Presentations allow us to communicate our thoughts or ideas to a desired or given audience in a controlled & organized manner </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Presentations allow for conveyance of substantial amounts of information in visually meaningful and digestible portions </li></ul></ul><ul><li>Motivation </li></ul><ul><ul><li>Presentations can serve as props to raising motivation and excitement levels amongst teams for a common cause </li></ul></ul><ul><li>Instruction </li></ul><ul><ul><li>Presentations enable us to deliver step-by-step instruction to the audience in a memorable manner , and at a pace that is comfortable to them </li></ul></ul>
  3. 3. Presentation Equipment <ul><li>Flip Chart </li></ul><ul><ul><li>This is one of the most basic yet effective formats for making presentations </li></ul></ul><ul><li>Slide projector </li></ul><ul><ul><li>Traditionally, photographic slides were made and projected onto the screen using a slide projector </li></ul></ul><ul><li>OHP + Acetates </li></ul><ul><ul><li>Another option was the use of acetate sheets on which one could write or draw, which were projected onto the screen via an overhead projector </li></ul></ul><ul><li>PC + Projector </li></ul><ul><ul><li>The most commonly used format today is the PC, on which presentations are made using standard software (such as Microsoft Powerpoint), and which is then projected onto a screen via a digital projector </li></ul></ul><ul><ul><li>In addition, a laser pointer and a microphone may be used if required </li></ul></ul>
  4. 4. Essential Points <ul><li>“ What is the objective?” </li></ul><ul><ul><li>It is essential to clarify beforehand the precise purpose and objective of making a presentation </li></ul></ul><ul><ul><li>It is useful to list down the desired outcome , and refer to it at every point of the presentation’s development </li></ul></ul><ul><li>“ Who is the audience?” </li></ul><ul><ul><li>The same presentation can get a standing ovation from one audience and snores from another </li></ul></ul><ul><ul><li>It is essential to know your audience beforehand , and make appropriate changes to the presentation’s contents, tone, structure and duration </li></ul></ul><ul><li>“ How can it be made relevant, useful, interesting?” </li></ul><ul><ul><li>It is worthwhile remembering that each presentation imposes on one of the most precious commodities people have: their TIME </li></ul></ul><ul><ul><li>Hence, the presentation must make every effort to make each member of the audience feel that her/his time has been spent well and worthwhile </li></ul></ul><ul><li>“ What equipment & props?” </li></ul><ul><ul><li>Often, just having a speaker and a screen may not be good enough </li></ul></ul><ul><ul><li>Additional props & exhibits, multiple speakers, a wireless mike for interactivity, posters & backdrops, etc. can add power to a presentation </li></ul></ul>
  5. 5. Mind Your (Body) Language! <ul><li>A Gesture is… </li></ul><ul><ul><li>They say “A picture is worth a thousand words” but a gesture is worth even more </li></ul></ul><ul><li>Credibility </li></ul><ul><ul><li>Credibility is one of the most essential aspects for successful communication, and body language can make or break the credibility of the best-written presentation </li></ul></ul><ul><li>Voice Throw </li></ul><ul><ul><li>Besides body language, it is essential for the speaker to throw her/his voice in order to be clearly heard by every member of the audience </li></ul></ul><ul><li>Posture & Positioning </li></ul><ul><ul><li>Posture conveys attitude , and every speaker must be aware of and utilize it for the best impact </li></ul></ul><ul><ul><li>Positioning oneself so as to be visible and accessible to the audience, without blocking their vision or intruding into their personal space is also essential </li></ul></ul><ul><li>Eye contact </li></ul><ul><ul><li>People don’t trust those who avoid their eyes , and every speaker has to constantly look into her/her audience’s eyes in order to win their trust and respect </li></ul></ul>
  6. 6. “ Power to the People” Introducing the future of lighting: more for less
  7. 7. Presentation Outline <ul><li>Energy situation in India </li></ul><ul><ul><li>Brief outline of the power chain </li></ul></ul><ul><ul><li>Critical global/local energy situation and wastage </li></ul></ul><ul><ul><li>Ever increasing energy costs, and bills </li></ul></ul><ul><li>The solution </li></ul><ul><ul><li>New generation technologies like nuclear, solar, gobar gas, water or hydel </li></ul></ul><ul><ul><li>At the other end, new low-consumption technologies for home & work: CFL lamps </li></ul></ul><ul><li>The benefits: CFL lamps </li></ul><ul><ul><li>CFL: equal to 40/60/100W incandescent </li></ul></ul><ul><ul><li>CFL: only 20% power consumption </li></ul></ul><ul><ul><li>CFL: lower maintenance </li></ul></ul><ul><ul><li>CFL: higher unit cost BUT huge savings; hence more cost-effective </li></ul></ul>
  8. 8. “ Just 1 Pinch a Week!” Introducing wallet-friendly washing
  9. 9. Presentation Outline <ul><li>The opportunity </li></ul><ul><ul><li>90 million households (21 states/ 100 districts/ 220 tehsils) are potential users of detergent </li></ul></ul><ul><ul><li>They currently use (a) soap bars, (b) other brands of detergent, or ( c) traditional alternatives to wash their clothes </li></ul></ul><ul><li>The barriers </li></ul><ul><ul><li>Cultural : traditional way of washing is conducive to soap bars; the idea of ‘soaking’ is not familiar </li></ul></ul><ul><ul><li>Financial : soap bars are low-cost, easily accessible and bought only when needed </li></ul></ul><ul><ul><li>Brand : other detergent brands have occupied the premium positions </li></ul></ul><ul><li>The innovation </li></ul><ul><ul><li>To introduce sachet packs of detergent </li></ul></ul><ul><ul><li>To make them available at even the smallest shop/shack </li></ul></ul><ul><ul><li>To price these at <25% of soap bars, not more than Rs.5/- </li></ul></ul><ul><li>The promotion </li></ul><ul><ul><li>To promote the idea that a single pinch of detergent washes more & better than a cake of soap </li></ul></ul><ul><ul><li>To create awareness about the pinch-sized sachet pack – its power, its convenience, its affordability, its ubiquitous availability </li></ul></ul><ul><ul><li>To encourage impulse/low-commitment trials of the pack </li></ul></ul><ul><ul><li>To competitively position our brand as superior to all other detergent AND soap bar brands, using “the Power of a Pinch” as the theme </li></ul></ul>The Power of a Pinch