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Kate Sheppard Ernest Rutherford Burt Munro Richard PearseSuffragette Atom man World’s fastest motorcycle First flying machine

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Pioneering spiritFresh, unencumbered thinkers

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YouthfulEnergeticAdventurousFree SpiritedCan-do

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User focused

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INTEGRITY > BEING OPEN AND HONEST integrity <>

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Dive deepUnderstand the problemGain insightBe committed to excellence

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EXPLORERS > Data Information Knowledge Insights IDEAS!

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conceptual clarity

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self belief!

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CAN DO

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Existing Intellectual Property

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SELF BELIEF >

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A healthy desire for improvement. DISSATISFACTION Never give upKEY INSIGHTS > Authentic, unique, valuable ideas are EXPLORERS generated from diving deep Users are inevitably the final judge – USER CENTRIC the better you understand them, the better the solution Empowered teams will always COLLABORATIVE generate more than an individual Great products fulfil the senses – strive WELL BALANCED for a balance of the head and heart More self belief, more confidence, SELF BELIEF means more original, more potent outcomes Make a valuable contribution ALTRUISTIC Never give up