locus
                                                    UPA - World Usability Day

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locus
                                                    UPA - World Usability Day

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locus
                                                    UPA - World Usability Day

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locus
                                                     UPA - World Usabili...
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           Understand your company         Think about your product
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company   Products   Consumer   Scope

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company   Products   Consumer   Scope
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company   Products   Consumer   Scope
                        Supply Chain
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company   Products   Consumer   Scope




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company   Products   Consumer   Scope




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locus
                                                    UPA - World Usability ...
company   Products   Consumers   Scope




Acknowledgements

This project was supported by MFE through the Sustainable Des...
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UPA Designing for a Sustainable World

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Presentation given for the UPA World Usability Day "Design for the Sustainable World"

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UPA Designing for a Sustainable World

  1. 1. locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  2. 2. locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  3. 3. 1. 2. +1.5 3. PANTONE 109 C 4. 5. 6. 7. 8. locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  4. 4. locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  5. 5. 1. 2. 3. 4. 5. locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  6. 6. Company Product Understand your company Think about your product and how it relates to sustain life cycle and the service ability It provides Scope Customer What should the scope of my How do people interface and project be? affect your product life cycle? locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  7. 7. company Product It is important to understand how your Only by looking at the life cycle of your company thinks about sustainability before product or service can you truly starting a 'green' or sustainable design understand and evaluate its environmental programme. If there is no structure within impact. the company it may make more sense to undertake this as your first step. Understanding the life cycle can yield important information. It can provide There is less complexity in reviewing your insight into both problems and company and operation as it is directly opportunities which can improve design under your control. This information is briefing and product development. important to communicate to a designer, as they should understand the context of sustainability within your enterprise. Scope customer Improving the environmental factors Consumers have a profound impact on related to a product require change. your product. From purchasing choices to how they use the product over its lifespan (and what they do at the end of life). Each new idea will have a different profile from eco-efficiency to Sustainability is becoming a mandatory eco-effectiveness. factor in some consumer markets, whilst in others it is just a minor consideration. The scope may range from just Understanding the market trends and benchmarking the product to a consumer behavior can improve the product system level of innovation environmental effectiveness of the that requires greater change. product and improve product design. locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  8. 8. company Products Consumer Scope Policy: Hav e an Environm you got ental Policy or a A stated e nta tion ctions: How position on Imple m sustainabilit is a tion y sustainabi lity that is & Inte gr u incorporated into your publicly av e yo ailable to How hav companies actions, internal an bedded does the ac d external em tion match stakeholde ental rs? envir onm ns in your the rhetoric ? tio c onsidera cesses? com panies pro Culture Co to H mmun s How doe ility relate ow d icatio s ustainab comm o you n tions the organisa are susta unicate values? in cons ability to ilities responsib umer s. your defined? ble aina Sust n & Supply Chain: hai ha in g Desi ation al Are you aware of your re of y e nov environmenftect In o suppliers d af s environmentalall How ocial trend ontext, do and s ss c e performance? Do you e? o y ? busin he your aximise t nerate track the source of urce of r ce e you m unity to g your raw materials? ter als eria s rt oppo locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  9. 9. company Products Consumer Scope Policy: Hav e an Environm you got ental Policy or a A stated e nta tion ctions: How position on Imple m sustainabilit is a tion y sustainabi lity that is & Inte gr u incorporated into your publicly av e yo ailable to How hav companies actions, internal an edded does the ac d external emb tion match stakeholde ental rs? envir onm ns in your the rhetoric ? o considerati cesses? comp anies pro Culture Co to H mmun s How doe ility relate ow d icatio s ustainab comm o you n tions the organisa are susta unicate values? in cons ability to ilities responsib umer s. your defined? ble aina Sust n & Supply Chain: Cha in ha g Desi ation al Are you aware of y ae are of your nov environmenftect In o suppliers d af s environmental t l tal How ocial trend ontext, do and s ss c e performance? Do y e? Do you busin he your aximise t nerate track the source of o r ce ource of e you m unity to g your raw materials? a eria ater als rt oppo locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  10. 10. company Products Consumer Scope Supply Chain document the supply chain of your product from Problems & manufacture Opportunities through to end thr document the consumer. con o problems and n opportunities related unctio Core Fe the ser vices Produc to your product life od t oduct i e du ib cycle. Descr duct deliver t Life ro he your p k about all t Cycle an d thin n tribute Docum that co en cycle o t the life things ver its life. f your o to this produc t/s include er vice n in and life puts, outputs p t cycle s tages. Com Wh plia exis t stan nce a l d enta mar ting in ards onm s k l to a ets ca eading E nvir dicator Key uct In y the s n env sist im you u if Prod I) ident nt of y iron m pro v se al our ental ing th ( KEP importa nment pro imp e m ost t enviro tors, duc t. act uc ica ts prod s or ind e targe e h issu efine t d and ures s mea Benchmarking Research existing product/as life cycle Competitors and an a lyse the Assess your products environmental impact s environmental to create a performance against benchmark. leading products and brands locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  11. 11. company Products Consumer Scope Supply Chain document the supply chain of your product from Problems & manufacture Opportunities through to end thr document the consumer. con o problems and n opportunities related unctio Core Fe the ser vices Produc od t oduct i e du to your product life ib cycle. Descr duct deliver t Life ro he your p k about all t Cycle an d thin n tribute Docum that co en cycle o t the life things ver its life. f your o to this produc t/s include er vice n in and life puts, outputs p t cycle s tages. Com Wh plia exis t stan nce a l d enta mar ting in ards onm s k l to a ets ca eading E nvir dicator Key uct In y the s n env sist im you u if Prod I) ident nt of y iron m pro v se al our ental ing th ( KEP importa nment pro imp e m ost t enviro tors, duc t. act uc ica ts prod s or ind e targe e h issu efine t d and ures s mea Benchmarking Research existing product/s life cycle Competitors and analyse the Assess your products environmental impact s environmental to create a performance against benchmark. leading products and brands locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  12. 12. company Products Consumer Scope ion Communicat Intera How do you c communicate r your Market Position Defin tion e the co mpanies What environmental custo m sustainability issues are important users ers and o ns to to your market and a issues/solutio ? ers? consumers? produ gainst your your consum ct life Defin c e e their ycle. role. e Supp l Whe y chain re produ do your c from ts come ? and you c how o ca this t mmunica n o you te cons r umer s? Forecast Look at the medium Key customer term trends (2-3) in groups your market and From your changes in your interactions consumers. define who the most important customers are. ae are r ou rs o y ome nd D t s ta cu ders gt he un you icatin r n u yo ur Are mu f yo way c om act O in a p s im duct rs ro ome p t s cu locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  13. 13. company Products Consumer Scope ion Communicat Intera How do you c communicate r your Market Position Defin tion e the co mpanies What environmental custo m sustainability issues are important users ers and o ns to to your market and a issues/solutio ? ers? consumers? produ gainst your your consum ct life Defin c e e their ycle. role. e Supp l Whe y chain re produ do your c from ts come ? and you c how o ca this t mmunica n o you te cons r umer s? Forecast Look at the medium Key customer term trends (2-3) in groups your market and From your changes in your interactions consumers. define who the most important customers are. ae are r ou rs o y ome nd D t s ta cu ders gt he un you icatin r n u yo ur Are mu f yo way c om act O in a p s im duct ers pro sum n co locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  14. 14. Compan Products Consumer Scope duct g Pro Com pl E xistin ment Using iance ve such legisla Impro changes tion g as and R WEE, Ro Makin roduct E HS to th ep impro ACH to ials to eco-e ve mater ffi ve achie ciency an ve co d impro ciencye mplia eco -effi nce Benchmarking Documenting and understanding your existing product performance through research. tem ct Sys Produ ion at Innov new Crea ting a ice v uct ct ser Prod produ or life New pment system ncept that lo Deve ping new co cycle ffective. De velo co-e cts to t is e produ persisten re solve ental nm enviro s em probl locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  15. 15. company Products Consumer Scope duct g Pro Com pl E xistin ment Using iance ve such legisla Impro changes tion g as and R WEE, Ro Makin roduct E HS to th ep impro ACH to ials to eco-e ve mater ffi ve achie ciency an ve co d impro ciency mplia eco- effi nce Benchmarking Documenting and understanding your existing product performance through research. tem ct Sys Produ ion at Innov new Crea ting a ice v uct ct ser Prod produ or life New pment system ncept that lo Deve ping new co cycle ffective. De velo co-e cts to t is e produ persisten re solve ental nm enviro s em probl locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  16. 16. company Products Consumer Scope locus UPA - World Usability Day research Title: Designing for a Sustainable World Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research
  17. 17. company Products Consumers Scope Acknowledgements This project was supported by MFE through the Sustainable Design Group of New Zealand, convened by the Sustainable Business Network. It was designed to provide designers and their clients a guide to undertaking sustainable design projects. www.locusresearch.com http://issuu.com/locusresearch/docs/sustainable-design locus UPA - World Usability Day Title: Designing for a Sustainable World research Author: Timothy Allan Keywords: Life Cycle Thinking, Sustainable Design, Locus Research

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