Branding with Color
A presentation by S.A. Habib
    Locomotion Creative
What’s in a color?
Well, a lot really.
It’s not about choosing a color
for your brand that you
                         like
but choosing a color that is   right
Your personal favorite color is irrelevant.




The right color
       is completely relevant to your company,
       your...
The use of color can be so powerful
that your brand presence can be
recognized at a glance




   Such as identifying your...
It can evoke
powerful emotions
               and help customers choose
               your brand over others.
Any of these colors look familiar?
Getting a gift in a
Robin’s Egg Blue box
Shopping for tools
at the Orange store
Receiving a package delivered
in a Brown truck
All these colors evoke personal,
emotional responses
                              for customers.
Choosing the right color is also critical in

     differentiating your brand
                  from others in sometimes-c...
Generally,
warm colors are more   passionate
                        and emotional
Cool colors are   solid and trusted.
The subtleties of these colors
  are what make the difference in
successful marketing.
Red
Passionate
Strong
Aggressive
Bold
Pink
Innocent
Soft
Feminine
Healthy
Orange
Cheerful
Warm
Exuberant
Fun
Green
Fresh
Tranquil
Healthy
Soothing
Blue
Secure
Trusted
Faithful
Responsible
Yellow
Energetic
Motivated
Optimistic
Creative
Purple
Sophisticated
Spiritual
Mysterious
Magical
Brown
Earthiness
Utilitarian
Solid
Timeless
White
Truthfulness
Refined
Contemporary
Pure
Black
Classic
Bold
Serious
Dramatic
Choose a color   carefully.




         Colors mean different things in different cultures.
Once you’ve decided on the right color,
                    use it   everywhere.
                                      Not...
Make that color your

identifying mark.
The more   consistently
            you use your color,
the more   powerful
            your brand will become.
Brand with Color.
About the author

 S. A. Habib, founder of Locomotion Creative in Nashville, Tennessee, is known
as The Big Brown Man. He’...
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Branding With Color

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S. A. Habib, founder of Locomotion Creative in Nashville, TN, presents the use of color in your branding strategy.

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Branding With Color

  1. 1. Branding with Color
  2. 2. A presentation by S.A. Habib Locomotion Creative
  3. 3. What’s in a color?
  4. 4. Well, a lot really.
  5. 5. It’s not about choosing a color for your brand that you like
  6. 6. but choosing a color that is right
  7. 7. Your personal favorite color is irrelevant. The right color is completely relevant to your company, your audience and your brand.
  8. 8. The use of color can be so powerful that your brand presence can be recognized at a glance Such as identifying your rental car shuttle from a distance or the fast-food restaurant of your choice from the highway.
  9. 9. It can evoke powerful emotions and help customers choose your brand over others.
  10. 10. Any of these colors look familiar?
  11. 11. Getting a gift in a Robin’s Egg Blue box
  12. 12. Shopping for tools at the Orange store
  13. 13. Receiving a package delivered in a Brown truck
  14. 14. All these colors evoke personal, emotional responses for customers.
  15. 15. Choosing the right color is also critical in differentiating your brand from others in sometimes-crowded fields.
  16. 16. Generally, warm colors are more passionate and emotional
  17. 17. Cool colors are solid and trusted.
  18. 18. The subtleties of these colors are what make the difference in successful marketing.
  19. 19. Red Passionate Strong Aggressive Bold
  20. 20. Pink Innocent Soft Feminine Healthy
  21. 21. Orange Cheerful Warm Exuberant Fun
  22. 22. Green Fresh Tranquil Healthy Soothing
  23. 23. Blue Secure Trusted Faithful Responsible
  24. 24. Yellow Energetic Motivated Optimistic Creative
  25. 25. Purple Sophisticated Spiritual Mysterious Magical
  26. 26. Brown Earthiness Utilitarian Solid Timeless
  27. 27. White Truthfulness Refined Contemporary Pure
  28. 28. Black Classic Bold Serious Dramatic
  29. 29. Choose a color carefully. Colors mean different things in different cultures.
  30. 30. Once you’ve decided on the right color, use it everywhere. Not just in your logo. in your products on your vehicles in your office design your packaging your memo pads your e-mails your giveaways ...
  31. 31. Make that color your identifying mark.
  32. 32. The more consistently you use your color,
  33. 33. the more powerful your brand will become.
  34. 34. Brand with Color.
  35. 35. About the author S. A. Habib, founder of Locomotion Creative in Nashville, Tennessee, is known as The Big Brown Man. He’s big and brown, thus the title. He’s been doing smart advertising/marketing/thinking for smarter clients for 30+ years. Locomotion Creative is a brand marketing and design firm that believes great ideas come from the combined thinking of agency and client. Our unique staff, made up of highly creative people who also think strategically, works openly and collaboratively with clients. We enjoy engaging clients in all stages of the creative process to ensure the work remains focused on meeting their goals. This efficient approach leads to practical yet powerful solutions that achieve the right results. www.locomotioncreative.com sahabib@locomotioncreative.com Copyright © 2008 Locomotion, LLC

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