Competing For Fun And Funds


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Competing for Fun and Funds: the 1st Annual "Wake the Library" 5k
Mary Beth Lock, Susan Smith, Erik Mitchell, Wake Forest University
Competing for Fun and Funds: The 1st Annual ‘Wake the Library’ 5k

Erik Mitchell, Susan Smith, and Mary Beth Lock , Wake Forest University

This session will be a case study of the inaugural “Wake the Library” 5k held in the Fall of 2008 on the campus of Wake Forest University. The 5k was conceived earlier in the year as a means of fund raising for the semi-annual all-night study event in the Z. Smith Reynolds Library. As planning for the race progressed, it became apparent that the process was more complex than we anticipated but also more rewarding. This session will cover what we learned about librarians as race coordinators, what unexpected challenges and opportunities we found, how, (and who) to ask for support, and how events like this can promote the library to the wider community. Download the presentation.

Erik Mitchell is Assistant Head of Technology Services in the Z. Smith Reynolds Library

Susan Smith is Head of Research, Instruction, & Technology Services in the Z. Smith Reynolds Library

Mary Beth Lock is Head of Access Services in the Z. Smith Reynolds Library

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Competing For Fun And Funds

  1. 1. Competing for Fun and Funds: The 1st Annual
  2. 2. Who We Are WFU is an academic collegiate university Private, co-ed liberal arts institution Located in Winston-Salem, NC (since 1956) It is mid-size, 4476 undergraduates, Total enrollment: 6862 Traditional setting, the undergrads live on campus and rely on the library
  3. 3. Mission
  4. 4. Wake the Library In 2004, the library director proposed that we stay open all night during exams Staff decided it would be nice to feed the students at midnight Sought funds from other university departments to purchase the food for 250 to 300 students per night.
  5. 5. Susan Smith and Erik Mitchell
  6. 6. WTL 5K Mission Fund raising and Community Building We had a 5K (runner and walker friendly) preceded by a 1 mile fun run To raise money for the “Wake the Library” event every year, and get the community involved with the library and the campus.
  7. 7. Partnerships, Relationships, Sponsorships
  8. 8. Mechanics Marketing Hire a timing company Security for race day Photographer Food for race day Website registration Prizes for the winners Medical attendants in case of injury Expo on race day Music and a PA for race day
  9. 9. Marketing
  10. 10. Preparation is Key •Map out the 5 K course •Prepare it •Mark it so no one gets lost
  11. 11. Budget/Costs Campus police T-shirts Brochures Signage Timing Company Finish Line Balloons Food
  12. 12. Crowdsourcing A Race Found partners on campus Fleet Feet (a runners store) Campus Recreation The timing company Participated in other campus events to raise interest and awareness
  13. 13. Volunteers! Library Student Assistants And Staff!
  14. 14. Race Day with the Deacon
  15. 15. An All Ages Event!
  16. 16. What’s the Bottom Line Raised : $2750 in donations from on campus $3900 in donations from off campus $2960 in entry fees
  17. 17. Lessons Learned Approach corporate donors early Outsource, get help Find an expert Divide the labor You may make more money if you get more Involve the donors, students: lower the Greek entry fee organizations Student Government
  18. 18. Second annual WTL5K is scheduled for Homecoming Weekend, 2009! Beyond the Finish Line
  19. 19. Contact Info: Susan Smith: Erik Mitchell: Mary Beth Lock: