From Employment to Librarian of Fortune: Bates


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Mary Ellen Bates, Bates Information Services

Mary Ellen Bates of Bates Information Services, one of the world’s leading research and consulting companies – providing business research and research training services for companies in a diverse array of industries, provided our opening keynote address. She discussed her journey to being an information services entrepreneur.

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  • Thursday, March 10, Opening keynote1:00-2:30pm, 1 hour plus Q&A
  • From Employment to Librarian of Fortune: Bates

    1. 1. From Employment to Librarian of Fortune<br />Mary Ellen Bates<br /><br />Conference for Entrepreneurial Librarians<br />10 March 2011<br />
    2. 2. 2<br /><br />Jessica Hagy is very funny. See for these and other fun graphics.<br />
    3. 3. 3<br /><br />
    4. 4. 4<br /><br />
    5. 5. The Thrills and Chills of Entrepreneurship<br />
    6. 6. The Thrills<br />6<br /><br />The Chills<br />Flexible schedule<br />Work from home<br />Your clients love you<br />You love your boss<br />24/7 schedule<br />Live in your office<br />You have to find clients<br />You make all the decisions<br />
    7. 7. The Thrills<br />The Chills<br />You can try anything<br />You can turn down work<br />Can be lucrative<br />Pride of ownership<br />You only have X hrs/yr<br />You have to find the work<br />Ca$h flow<br />Life-long marketing<br />7<br /><br />
    8. 8. Skill sets of info-entrepreneurs<br />8<br /><br />
    9. 9. Skill sets of info-entrepreneurs<br /><br />9<br />professional<br />business<br />entrepreneurial<br />
    10. 10. Entrepreneurial skills<br />Tolerance for risk and ambiguity<br />100% client-focused<br />Constantly learning what your clients want now<br />Move out of employee mind-set<br />100% responsibility for all aspects of your business<br /><br />10<br />
    11. 11. Entrepreneurial skills<br />Strategic perspective<br />Self-discipline, self-confidence<br />Self-starting<br /><br />11<br />
    12. 12. Business skills<br />Be able to:<br />View yourself as a business<br />Close a sale<br />Talk about money<br />Say "no"<br />(You can learn these skills!)<br /><br />12<br />
    13. 13. Business skills<br />Think five years out<br />Is your business name timeless?<br />Are you taking short-cuts?<br />Do you look like a start-up?<br /><br />13<br />
    14. 14. Professional expertise<br />Research or other service skills<br />Network of colleagues<br />Investing in prof development<br />ID opportunities to add value<br /><br />14<br />
    15. 15. Things I wish I'd known...<br />15<br /><br />
    16. 16. Learn to love uncertainty<br />Embrace ambiguity<br />100% client-focused means open to anything<br /><br />16<br />
    17. 17. Self-management<br />Time management<br />Just 1,000 billable hours/year<br />Procrastination management<br />Budget management<br />NEVER exceed a budget<br />Perfection is the enemy of good (enough)<br /><br />17<br />
    18. 18. Cash flow <br /><br />18<br />
    19. 19. Cash flow insights<br />Have 6 months' living expenses<br />Don't fund operations w/ credit<br />Learn to talk w/ clients about $$$<br />Set your rates as someone in business, not just starting a business<br /><br />19<br />
    20. 20. Employee or independent?<br />Are you still marketing yourself?<br />Are you working for multiple clients?<br />Do you control your work flow, schedule?<br /><br />20<br />
    21. 21. Form an advisory board<br />A board of mentors:<br />who you respect<br />who understand professional service companies<br />for feedback, insight & advice<br /><br />21<br />
    22. 22. Marketing plan<br />Tangible goals<br />Simultaneous marketing efforts<br />Evaluate monthly<br />Try Test each approach 100% or not at all<br /><br />22<br />
    23. 23. 23<br /><br />I  marketing..... NOT!<br />I  marketing..... NOT!<br />
    24. 24. Friends Don't Let Friends Cold-CallWhy I don't believe in cold-calling for info-entrepreneurs<br />24<br /><br />
    25. 25. Marketing for introverts<br />Work the social media<br />Write a blog<br />Write an e-newsletter<br />Stay in touch<br /><br />25<br />
    26. 26. Be creative...<br />Find obscure holiday<br />Snail mail cards to all clients<br />International Respect for Chickens Day<br />Queen's Birthday<br />Groundhog's Day<br />Shameless Promotion Month<br /><br />26<br />
    27. 27. Speak in front of your clients<br />Volunteer with your clients' assn<br />Member-facing job!<br />See yourself as a brand<br />Mary Ellen Bates ™ <br /><br />27<br />Marketing for introverts<br />
    28. 28.<br />28<br />
    29. 29. The Imposter Syndrome<br />If they only knew how ___ I am...<br />Once they find out I don't know this...<br />99 compliments, and all I hear is the <br /> 1 criticism<br /><br />29<br />
    30. 30. De-fusing the Imposter Syndrome<br />Take feedback gently<br />Look at yourself as a third-party<br />Learn self-appreciation<br />Let go of knowing it all<br />Fake it 'til you make it!<br /><br />30<br />
    31. 31. 31<br /><br /><br />
    32. 32. Slide deck<br />32<br /><br />
    33. 33. Mary Ellen can be reached at<br />303.772.7095 or<br /><br /><br />Blog: Librarian of <br />See for free monthly<br /> e-newsletter<br /><br />33<br />