For Immediate Release              GLOTO SELECTS LOC-AID TO LOCATION-ENABLE MOBILE/SOCIAL CONSUMER EXPERIENCES FOR MAJOR  ...
Eric Conn, CEO & Co-Founder of Gloto, sees location-based mobile experiences as ‘gamechanging.’ He said, “Savvy consumers ...
management, and hyper-local marketing, all through a single, privacy protected API. LOC-AID’sgateway partners include Amér...
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LOC-AID® powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences

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LOC-AID® powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences

  1. 1. For Immediate Release GLOTO SELECTS LOC-AID TO LOCATION-ENABLE MOBILE/SOCIAL CONSUMER EXPERIENCES FOR MAJOR BRANDS AND PUBLISHERS -- LOC-AID® powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences --SAN FRANCISCO, Calif. — May 24, 2011 —LOC-AID Technologies®, Inc., the world’s first andlargest Location-as-a-Service (LaaS) company, and Gloto, a leading mobile/social engagementSaaS company, today announced that Gloto’s multi-channel platform is powered with locationdata by LOC-AID, to enable context and location-aware experiences for consumers. Gloto’spatented mobile/social platform allows enterprises like Barnes & Noble, Google/YouTube, SyfyChannel, Bravo, Telemundo, Wyndham Hotel Group, and Yahoo!, to deliver powerful multi-channel consumer experiences."Gloto offers one of the most powerful mobile/social media platforms on the market," saidShara Zoll, VP of Operations at Syfy Channel, a division of NBC Universal. "Weve successfullyleveraged their location-based services for synchronized live television experiences inthe past and adding carrier-based location will undoubtedly further strengthen their product."Page 1 of 4
  2. 2. Eric Conn, CEO & Co-Founder of Gloto, sees location-based mobile experiences as ‘gamechanging.’ He said, “Savvy consumers are utilizing their mobile devices to discover real-timecontent, connect with the physical world around them, and enhance their entertainment andshopping experiences. They are looking for targeted coupons and advertisements that are bothtimely and relevant to them. By incorporating location data from LOC-AID, we are providingmaximum market reach for NBC Universal and other customers while making their consumercampaigns more meaningful and context-aware.”Rip Gerber, President & CEO of LOC-AID, said, “Location-aware communications fromadvertisers give consumers a shopping experience that they desire and need. By incorporatinglocation data from LOC-AID in the multi-channel platform, Gloto will now be able to offer amore meaningful engagement experience between retailers and consumers.“We are committed to providing the best experience to customers like Gloto that need end-to-end services in location management. We assume the responsibility of carrier negotiations,programming, and subscriber data access for our customers, making it simple and easy forthem to location-enable their applications and platforms.”LOC-AID’s LaaS platform protects the privacy and security of customers while offeringdevelopers a single API and a consistent way to create applications that use devices’ locationinformation to provide value-added information and services in many vertical applications,including, fraud prevention, proximity marketing, and asset tracking/monitoring.Thousands of mobile app developers are using LOC-AID’s award-winning single API platformand developer services to build innovative location-based applications for enterprises in avariety of vertical markets. Developers can access the single API at LOC-AID’s Developer Zoneat http://developer.loc-aid.com/About LOC-AID Technologies, Inc.LOC-AID operates the worlds largest and most secure Location-as-a-Service (LaaS) and allowsmobile developers to locate over 350 million devices for enterprise authentication, fraudPage 2 of 4
  3. 3. management, and hyper-local marketing, all through a single, privacy protected API. LOC-AID’sgateway partners include América Móvil, AT&T, Rogers, Sprint, Telcel, Telus, T-Mobile, VerizonWireless, Microsoft, and Qualcomm. LOC-AID also offers a portfolio of location-enablementservices including geo-fencing, geo-coding, map appends, and location analytics. For moreinformation, visit www.loc-aid.com.About Gloto Corp.Gloto™ provides a patented mobile/social technology platform for agencies, brands, andpublishers to attract and engage their audience while amplifying reach. Whether poweringinteractive social campaigns, providing location-based mobile experiences, or buildingpersistent features on brand websites or social networks, Gloto enables engagement. Withautomated content moderation and simple campaign management and analysis tools, theGloto Media Platform enables Gloto clients to deliver fun, brand-safe experiences to theirusers, incorporating rich brand messaging with consumer-generated shared media. Marketerscan now create integrated, cross-channel campaigns through a single platform, decreasingcosts while increasing real-time results.Media/Analyst Contact:Shauli ChaudhuriLOC-AID Technologies, Inc.schaudhuri@loc-aid.comFollow us -Facebook: http://www.facebook.com/chieflocationofficerTwitter: http://twitter.com/locationofficerLocation Blog: http://www.chieflocationofficer.com/LinkedIn: http://www.linkedin.com/company/loc-aid-technologies-inc.Page 3 of 4
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