The 6 Step Highway to SEO
Do your homework to find the very best
SEO Brighton experts to ensure the best
possible results for your campaign.
Step. 1 - Website Assessment
If you have an existing website and intend to
continue using it, you will need to assess its
current SEO status before you can move forward
with any new SEO marketing campaigns.
Use FREE tools such as
www.google.com/webmasters to help assess the
current status of your website.
Step. 2 - Website Optimisation
Google is basically just a very powerful word
search machine; so if you type in ‘book shops‘
Google will search through the trillions of
words on billions of websites to find what
appears to be the best results for your search
and your location.
Step. 3 - Local listings, directories and
In addition to having a fast, well written and
laid out website with your name, address and
phone number, it is also very important for
Local SEO to be consistently listed on a
number of good quality directories.
Step. 4 - Customer reviews
Customer reviews are therefore extremely
important for your business and Local SEO
We bet the last time you bought something on
Amazon, one of the main things you looked at
was the customer’s reviews to find out other
peoples opinion on the product and customer
A product at the right price online with lots of
positive reviews is a very compelling proposition
Step. 5 - Getting links
• Links are like gold dust for SEO (if done correctly)
• Links are hugely important to SEO, especially for
• Links are one of the primary factors that will help
your website to rank above your competitors.
Very simplistically, if your competitors have 10
links, you will need 15 to rank better than them -
you just need more than your competitors.
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Step. 6 - Report and Goal Tracking
A wise chap once said “if you can’t measure it
you cannot improve it!”
Measuring your progress is a key part of Local
SEO, for you HAVE to know whether or not the
work you are doing is having a positive effect,
for if not why not?
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