Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Integrated GOTV: Getting Out the Vote Online


Published on

Conscious integration of your online presence can boost your efficacy and reach, and help your campaign expand capacity in many ways.

This slides share best practices of integrating your online program for GOTV, and show helpful tricks to increase productivity as you move voters to the polls.

Published in: News & Politics, Technology
  • Be the first to comment

  • Be the first to like this

Integrated GOTV: Getting Out the Vote Online

  1. 1. Getting out the vote online
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Website/Blog </li></ul><ul><li>E-mail </li></ul><ul><li>Social Networks & Mobile </li></ul><ul><li>Blogger Outreach </li></ul><ul><li>Online Advertising </li></ul><ul><li>Q & A </li></ul>
  3. 3. Introduction – Henri Makembe <ul><li>@henrim / #noigotv </li></ul><ul><li>New media consultant </li></ul><ul><li>Two local campaigns </li></ul><ul><li>Martha Coakley new media GOTV </li></ul><ul><li>ServiceNation Campaign/Serve America Act </li></ul>
  4. 4. Website <ul><li>Change splash page to reflect upcoming election </li></ul>
  5. 5. Website <ul><li>Make Home page feature about election </li></ul>
  6. 6. Website <ul><li>Create election day resource page </li></ul><ul><li> </li></ul><ul><li>or </li></ul><ul><li> </li></ul>
  7. 7. Website – Blog <ul><li>Show momentum </li></ul><ul><li>Include relevant keywords (Google Trends & Insights) </li></ul><ul><li>Use video/images </li></ul>
  8. 8. E-mail <ul><li>Plan and draft copy early </li></ul><ul><li>Target/Localize e-mail copy </li></ul><ul><li>Include pledges/pledge reminders and election day plans </li></ul><ul><li>Three emails on election day: 6 AM (polls open), 4PM (vote after work), victory email </li></ul><ul><li>Be positive / Be short / Don’t overdo it </li></ul>
  9. 9. Social Networks - Facebook <ul><li>Create election day event and invite all fans </li></ul><ul><li>Outreach to other local prominent Facebook groups/pages </li></ul><ul><li>Ask fans to update status or picture day before and on election day </li></ul><ul><li>Run targeted ads </li></ul><ul><li>Create different landing tab </li></ul>
  10. 10. Social Networks - Twitter <ul><li>Follow and engage local twitter users </li></ul><ul><li>Monitor and participate in relevant hashtags (i.e. #mdvotes #nevsen) </li></ul><ul><li>Set-up and reply to keyword search (i.e. candidates/opponent name, city’s name) </li></ul><ul><li>Ask followers to tweet their support </li></ul><ul><li>Twitter memes (#whyivote) / Twibbon </li></ul>
  11. 11. Social Networks - Others <ul><li>YouTube - #2 Search engine </li></ul><ul><li>LinkedIn </li></ul><ul><li>Meet-up </li></ul><ul><li>Local/Neighborhood Listservs </li></ul><ul><li>Focus on where you’ve been active </li></ul>
  12. 12. Mobile <ul><li>Sends SMS reminder day before and on election day </li></ul><ul><li>Set up number to ask questions & report problems (Google Voice) </li></ul><ul><li>Mobile Ads around election day </li></ul>
  13. 13. Blogger Outreach <ul><li>Focus on existing relationships & local bloggers </li></ul><ul><li>Pitch relevant stories ( Value = Content + Credibility ) </li></ul><ul><li>Guest posts / Endorsements </li></ul><ul><li>Advertising </li></ul>
  14. 14. Online Advertising <ul><li>Spread it (Google, Bing,Yahoo, Facebook) </li></ul><ul><li>Geo-Target & Buy local keywords </li></ul><ul><li>Create relevant landing pages </li></ul><ul><li>Budget for election day </li></ul><ul><li>Use in combination with TV/Print/Radio ad buys </li></ul><ul><li>Google network blast / Google Surge </li></ul>
  15. 15. Key takeaways <ul><li>Empower your supporters and volunteers </li></ul><ul><li>Online efforts should amplify and support existing offline organizing efforts. </li></ul>
  16. 16. Q & A or