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Layout represents what youcommunicateTo tell you the truth, I am shocked how many webmasters don’t understandbasic concept of the layout. They make extra cool website, but fail to deliveron layout. This section is must have read for any webmaster, designer or justperson who owns website with some purpose. If you own website, which isonly visited by you, then please don’t read this section, however if you ownwebsite, which receives other visitors than yourself, this is must read section.Here is basic concept how website layout works.There are two key things: eye movement and attraction points.What is Eye movement?Eye movement is how move your customer eyes, when receiving information.People are used reading from left to right, from up to down. Taking inaccount that, you must adjust your website layout for them to interpretinformation easier. By statistics people find website attractive or not in first10 seconds. Question is what you want to communicate to them in these 10seconds?Eye movement layout map:Yes its simple like 1…2…3…4.Now let’s talk about another key element Attraction points.On 1st you want to put your main attraction point, which could be mainmessage, some graphic element (like image or video) which represents yourservice or product. There shouldn`t be no buy now button or something likeLOCAL MEDIA KINGS Social media service for local businesses around theworld.
that, as customer will not understand what are you selling if you put by nowbutton on there.On 2nd you should look to put more information about your product orservice, which really explains what 1st really represents.On 3rd you put your “Buy now”, “Take a lead” or some other call-to-actionbutton.On 4th goes other information about your products, services or generalinformation about your industry.Let’s look at examples again. Say you have Pizza shop.Layout will be something like this: 1) Image of tasty pizza 2) Tagline: “Most satisfying pizza you ever taste” Benefits like extra cheese, 50% off etc. 3) Call to order now (phone number) 4) Other pizzasWe can look at example Pizza Hut (http://www.pizzahut.com/) website andkeep see how colors are used to extract main message from price. Here theyswitched 1 and 2 around, which is fine too, as longest you know what yourmain attraction point, here image does explanation part.LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Why colors are important forwebsite?Color is a very important element of your website. Have you ever been to apage that had a yellow background and bold red text?How long did you staythere for......When color is used correctly, it can add impact and clarity to your messageand highlight important points. When color is used incorrectly, it cancompromise your message and confuse your target audience - to the pointthat they click their way out of your site as quickly as they can, usuallyscreaming and cursing as they do so!Color can make visiting your website a more pleasant experience in 2 veryimportant ways- Color emphasizes, highlights, and leads the eye to important points orlinks.- Color symbolizes and triggers emotions and memories.The interpretation of a color depends on age, nationality, profession, currenttrends and personal preference. In general, the colors red, orange, andyellow are "exciting" colors and the colors purple, blue, and green are"calming" colors.Bear in mind that current trends will also play a big role in color schemes -the offline fashion world plays a very big role in influencing the online world.A good strategy is to create your site in such a way that if a color change hasto be carried out, it can be done so easily.For any color that you are considering utilizing, give some thought as to thereasons for doing so. For example, I would strongly recommend againstusing black backgrounds with pink to purple text - these colors are stronglyassociated with umm, undesirable sites.Here is bit history of web design dominating colors by year:LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Details of the colors for each year Color of the Year 2000: Cerulean Blue – Chosen for the millennium for its calming Zen state of mind Color of the Year 2001: Fuchsia Rose – A reversal from the previous year, more exciting, more feminine color. Color of the Year 2002: True Red – Recognizes the impact of 9/11 with a patriotic hue. Color of the Year 2003: Aqua Sky – A cool blue meant to restore hope and serenity. Color of the Year 2004: Tiger Lily – Acknowledges the hipness of orange with a touch of exoticism. Color of the Year 2005: Blue Turquoise – Reversal to a more calming shade Color of the Year 2006: Sand Dollar – A neutral color expresses concern about the economy Color of the Year 2007: Chili Pepper – Chosen for its pizzazz and sophistication. Color of the Year 2008: Blue Iris - Mix of blue and purple, suggests dependability and magic. Color of the Year 2009: Mimosa – Warm, cheerful shade, sparks imagination and innovation. Color of the Year 2010: Turquoise – Inviting, luminous hue inspiring soothing thoughts and tropical water. Color of the Year 2011: Honeysuckle – Uplifting and optimistic.2012 dominating colorsIn year 2012 dominating colors are:9 Pantone color palettes for visual inspiration for 2012 are: Nonchalance,Subtleties, Resilience, Indigo Effects, Transcending Time, Back to theFuchsia, Reflections, Nouveau Neon and The Comics.LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Nonchalance: a feeling of tranquility and relaxation with no suggestion ofanxiety in the surroundings. The comforting pastel pinks, ethereal blues andsoft egret white wrap us in carefree baby blanket colors, harmoniouslyblending with the more mature taupe, gray and grape tones.Subtleties: a connectivity between the color families, sliding effortlessly intoa seamless collection of hues. Effortless and compatible: hazy coral, softyellow green, faded rose, stonewashed blue and tinges of gray and green setagainst a tasteful brown earthy red.Resilience: sustenance and solidity in a range of natural, outdoor shades.There are nuances of the deepest browns, varietal mushroom tones, foliagegreen and greenish yellow. A dash of flamingo orange adds an exotic touchto this otherwise organic grouping.Indigo Effects : evokes depth – enveloping and protective, yet mysterious.The colors are variations on a blue theme – celestial and majestic blues,purpled and deep blue indigos – all deftly brushed with contrasting strokes ofmaroon, mauve and moody gray.Transcending Time: represents continuity – inspirations from the past,both style and color-wise, which continue well into the future – containinghues that heirlooms are made of, including elegant wine and plum, warmbeige and wood tones, as well as classic rose.LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Back to the Fuchsia energizing, provocative mix of dancing reds, purplesand pink, all highlighted by a variety of fuchsias. Accentuates andcomplements the hotter hues.Reflections:tones and tints that spark the imagination: Turkish sea, bluemoon, garnet, beluga, cloud dancer as well as the classic silver and gold.Nouveau Neon: collection of exuberant shades that bring a fresh newperspective to combinations. Asian-inspired bamboo yellow-green plays withorange Popsicle® and berry purples, while citrus colors toy with pink andraspberry.The Comics: whimsical, which brings a smile and creates the need to takesome time to play. Ominous phantom black provides the backdrop forsulphuric yellow and fiery red. A flash of green provokes a strong blue whilean inky cyan plays up to honeysuckle and primrose. It’s quirky joy andspontaneity.If however you want some advantage, check what colors are used by mostsuccessful sites in your industry, as well you can check what colorcombinations use big companies, like Nike (http://www.nike.com/), LOUISVUITTON (http://www.louisvuitton.com), Coca Cola (http://www.coca-cola.com/).Nike ExampleFor example let’s take a look at Nike. Nike for me is more associated withcool dark boots, however their website is in light colors this year. From whatI can tell, they use Reflections color palette. Take a look how they use almostwhite for background, menu is in bit grey color, which suggest it is not toohighlighted, but all highlight goes to boots in the middle, which Nike wants torepresent. On navigation menu, when user moves his cursor on it, youshould use something vivid; like in this case is used red letters, which makesit look more professional and entertaining. In pictures dominate blue color,LOCAL MEDIA KINGS Social media service for local businesses around theworld.
which represents trust and that way slogan “Join the Nike revolution” goestogether with blue color.By analyzing examples, you can use same color designs for your businesswebsites or even packages, customer facing documents or other elements inyour business. Customers will see you as up-to-date business, which reallycares about design. Quoting Steve Jobs: Design is not just what it lookslike and feels like. Design is how it works.Importance of Social NetworksIf you have come here, then you probably realize that today internet is notthe same as it was in 2005 or even in 2008. Now world is dominated bysocial networks.Just look at Top 12 visited websites in internet today. They receive millions ofvisitors daily.1. Google.com www.google.com2. Facebook.com www.facebook.com3. Youtube.com www.youtube.com4. Yahoo.com www.yahoo.com5. Baidu.com www.baidu.comLOCAL MEDIA KINGS Social media service for local businesses around theworld.
6. Wikipedia.org www.wikipedia.org7. Live.com www.live.com8. Qq.com www.qq.com9. Amazon.com www.amazon.com10. Twitter.com www.twitter.com11. Linkedin.com www.linkedin.com12. Blogspot.com www.blogspot.comYou see currently Facebook is number #2 most visited website and Google isso worried that Facebook will dominate over them, that they even made theirown social network Google +. Sources in Google say that Facebookdomination in year 2011 was so large, that they had to change strategy andgo more to social networks. So now we have top 3, which take about 70% ofall traffic online are dominated by 3 social networks.LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Let’s take a look at Facebook vs. Google visitors for U.S.:As you see Facebook out dominates Google by more than 100 millionvisitors. So if you are working in USA, you must be on Facebook. It is topsource for traffic.Here is simple suggestion which will turn your business around in seconds.Add Like button to your website, so anyone who enters your website can Likeit and information about your website will show on their Facebook wall. Thatway word about your service or product will be spread around and you canget visitors from Facebook by not being on Facebook yet. It can`t be easier.LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Getting on Facebook without Facebook business pageGo to: http://developers.facebook.com/docs/reference/plugins/like/Important: You must be logged in Facebook as user.Scroll down. Here enter following information.Now press button “Get Code”You get Facebook HTML5 code:LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Now go to your main website page and after <body> tag copy/paste codefrom first square and then copy/paste code from bellow square in placewhere you want Like button to appear. Now you can see nice Like button onyour website and anyone can recommend your page to their friends onFacebook.Of course much more profitable is that if you have business page for yourbusiness, that way you can become more popular on Facebook and outshineyour competitors. Please check our service section for more information onthis.LOCAL MEDIA KINGS Social media service for local businesses around theworld.
Social Turnover Start KitProfessionally developed Facebook page for local business with your company logo,custom company images, texts, tagline and integrated company website, if there isone. You get exposure to targeted customers You get Facebook exposure (1 billion users daily) You get professionally looking Facebook page You get leverage over competitorsLOCAL MEDIA KINGS Social media service for local businesses around theworld.