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FINDING WATER IN A MEDIA DESERT:
MAPPING INFORMATION ECOSYSTEMS
TO SERVE LOCAL NEWS NEEDS
SYSTEM AND STAKEHOLDER MAPPING, PART 1
People-Powered Publishing Conference
Dr. Michelle Ferrier and Fiona Morgan
November 15, 2018
PEOPLE-
POWERED
PUBLISHING
CONFERENCE
2018
CLINIC TRACK
Mapping Part 1*
•Understand community assets before you build
Mapping Part 2
•Use systems thinking to build something new
Organizing
•Build trust and build power
Event design
•Convene your community through dialogue
Collaborative reporting
•Partner with your community for accountable reporting
*You are here
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
OUR CLINIC
Asset-Based Framework
Digital Ethnography
Geomapping Tools
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
INTRODUCTIONS
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
INTRODUCTIONS
YOUR PROJECT IN ONE SENTENCE
YOUR NAME
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
POSTURE TOWARD COMMUNITY
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
BEFORE YOU BUILD, ASK YOURSELF
What are you building on?
Who are you building with?
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
POSTURE TOWARD COMMUNITY,
ENGAGEMENT PRINCIPLES AT WORK
Three principles emerged in early Journalism That
Matters work around Experience Engagement and
Elevate Engagement:
1. Speak Truth to Empower
2. Listening is Our Superpower
3. Nothing About Us Without Us
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
P. 7
ENGAGEMENT
FRAMEWORK
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
ASSET-BASED COMMUNITY
DEVELOPMENT
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
ASSET-BASED APPROACH
• Asset-based community development (ABCD)
• Asset lens vs. deficit lens
• Building on capacity
• More sustainable
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
PRINCIPLES OF ASSET-BASED COMMUNITY DEVELOPMENT
• Everyone has gifts: Each person in a community has something to
contribute.
• Relationships build a community: People must be connected in order for
sustainable community development to take place.
• Citizens at the center: Citizens should be viewed as actors—not recipients—
in development.
• Leaders involve others: Community development is strongest when it
involves a broad base of community action.
Source: ABCD Institute, De Paul University
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
PRINCIPLES OF ASSET-BASED COMMUNITY DEVELOPMENT
• People care: Challenge notions of "apathy" by listening to people's interests.
• Listen: Decisions should come from conversations where people are heard.
• Ask: Asking for ideas is more sustainable than giving solutions.
• Inside-out organization: Local community members are in control.
• Institutions serve the community: Institutional leaders should create
opportunities for community-member involvement, then "step back
Source: ABCD Institute, De Paul University
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
TYPES OF COMMUNITY ASSETS
Individuals
Associations
Institutions
Physical Assets
Connections
Storytelling /Culture
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
DIGITAL ETHNOGRAPHY PRACTICES
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
WHAT IS A “MEDIA DESERT”?
• A media desert is a geographic area that is lacking access to
fresh, local news and information.
• This condition may be as a result of a lack of content, access,
language barriers and other issues.
• “News Deserts” as a term doesn’t account for all conditions,
such as the influences of code, conduits and content AND
geography.
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
MAKING THE
INVISIBLE
VISIBLE: WAYS OF
SEEING
How do you know what you
know about your
community? How are you
ensuring that you are
mapping the community
assets?.
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
WAYS OF SEEING: MAPPING TOOLS
• Honing digital ethnography
methods to provide deep
content analysis.
• Create community media
audit tools for public and
private use.
• Add additional data layers
such as community
weeklies, alternative
weeklies, hyperlocal online
news sites and other media
platforms.
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
CHESTERHILL, OHIO (MORGAN COUNTY)
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
TOOL: GOOGLE EARTH WALKAROUND
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
TOOL: GOOGLE EARTH WALKAROUND
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
BEYOND DEMOGRAPHICS: USER
PERSONAS, STAKEHOLDER MAPPING,
INCLUSION
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
SOCIAL MEDIA MONITORING
• WE USED GOOGLE ALERTS,
HOOTSUITE, BANJO, KRZANA AND
OTHER SOCIAL MEDIA
MONITORING TOOLS.
• WE MONITORED COUNTY
ACTIVITY FOR 10 WEEKS
• WE GENERATED WEEKLY REPORTS
OF ACTIVITY.
• SOCIAL INFLUENCERS WERE
ADDED TO COMMUNITY
DASHBOARD
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
COMMUNITY SOCIAL DASHBOARD
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
DIGITAL ETHNOGRAPHY REPORT:
ADAMS COUNTY
• Adams County, OHIO: http://zipit.staging.communityq.com/stories/adams-
count-
2,99?preview_key=2a8a21386e905569a627e270d3167139&ts=154223779
0
• Taking Stock: Community Information Toolkit:
https://www.knightfoundation.org/media/uploads/publication_pdfs/2011
_KF_Community_Information_Toolkit.pdf
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
STAKEHOLDER MAPPING: FLOW MAPS
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
USER PERSONAS
• A way of making visible different
user groups discovered through
digital ethnography work and
engagement in real life.
• We looked across 20+ counties in
SE Ohio and examined the types
of people that we saw online. We
dove into their profiles to come
up with user personas of their
needs, hopes, media literacy and
other needs.
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
USER PERSONAS
• We designed targeted
news/information and
health communication
strategies to reach each
user persona.
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
EVERY DOOR DIRECT: INCLUSIVE SURVEY
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
EVERY
DOOR
DIRECT
(EDDM)
SURVEY
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
TARGETED
CONTENT
MAILING/REPLY
CARD
Thank you for participating!
1. Name a few of your favorite
LOCAL NEWS or INFORMA-
TION sources?
_____________ _____________
_____________ _____________
2. Which range includes your
AGE?
[ ] 0-17 [ ] 30-39
[ ] 18-20 [ ] 40-49
[ ] 21-29 [ ] 50 or older
3. Of ALL the local news and
information sources you use,
how well do those sources give
you what you need?
[ ] ALL of the information matters
to you
[ ] SOME of the information
matters to you
[ ] NOT MUCH of the informa-
tion matters to you
[ ] NONE of the information
matters to you
4. List a few LOCAL SOURCES of
information or NEWS that you
might refer to DAILY.
_____________ _____________
_____________ _____________
5. What is your GENDER?
[ ] Female [ ] Male
[ ] Other (specify) ______________
6. Check LOCAL TOPICS you
might want to learn more about.
[ ] Local politics and elections
[ ] Other local government activity,
council meetings, or hearings
[ ] Local weather
[ ] Local arts and cultural events
[ ] Local breaking news
[ ] Local job openings
[ ] Local zoning and development
[ ] Local social services (housing,
food, health and/or child care).
[ ] Health care
[ ] Education/Job training
[ ] Environmental/Agriculture
[ ] Local people/neighbors
[ ] Other ___________________
Do you AGREE or DISAGREE
with the following statements.
Please use the scale below.
Strongly Strongly
Disagree Neutral Agree
1 2 3 4 5
7. When I make life decisions,
nformation is readily available,
within my communIty.
1 2 3 4 5
8. I have attended community
events in the past 6 months.
1 2 3 4 5
9. I am actively involved in local
organizations and/or clubs.
1 2 3 4 5
10. Most people can be trusted.
1 2 3 4 5
11. In my community people are
willing to help others in need.
1 2 3 4 5
12. I feel part of the community.
1 2 3 4 5
13. My community has a reputa-
tion for being safe.
1 2 3 4 5
What’s the 411? Whose got
what? Hello! We’re your friends,
business owners and people
in your neighborhood. And we
want to get to know you. How
can we connect better with
each other? How do we get
news and information? How do
we learn what’s new that’s hap-
pening right around us?
LOCALSURVEY
Howdoyoulearnabout what’shappeninginyour town?
Please help us by answering
a few questions about what
media sources you currently
use. The Media Seeds Project
is working with residents to
build inclusive information re-
sources in rural communities in
Southeast Ohio. Rural Action is
working to build entrepreneurial
communities through their Big
Bend Entrepreneur Support
Team (BBEST). BBEST works
with local businesses owners to
connect them with resources
that they need to grow and
thrive.
For more information on the
Media Seeds project:
www.mediaseeds.wikispaces.com
Please return by June 30, 2018
Thank you for helping usgrowour community connections!
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
TAKING THE TOOLS INTO COMMUNITIES
Now, what to build?
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
FOR MORE INFORMATION
DR. MICHELLE FERRIER
• Michelle.ferrier@famu.edu
• @mediaghosts
• www.mediadeserts.com
FIONA MORGAN
• Branchhead Consulting
• Branchhead.consulting@gmail.com
DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018

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Mapping Information Ecosystems to Serve Local News Needs

  • 1. FINDING WATER IN A MEDIA DESERT: MAPPING INFORMATION ECOSYSTEMS TO SERVE LOCAL NEWS NEEDS SYSTEM AND STAKEHOLDER MAPPING, PART 1 People-Powered Publishing Conference Dr. Michelle Ferrier and Fiona Morgan November 15, 2018
  • 2. PEOPLE- POWERED PUBLISHING CONFERENCE 2018 CLINIC TRACK Mapping Part 1* •Understand community assets before you build Mapping Part 2 •Use systems thinking to build something new Organizing •Build trust and build power Event design •Convene your community through dialogue Collaborative reporting •Partner with your community for accountable reporting *You are here DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 3. OUR CLINIC Asset-Based Framework Digital Ethnography Geomapping Tools DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 4. INTRODUCTIONS DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 5. INTRODUCTIONS YOUR PROJECT IN ONE SENTENCE YOUR NAME DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 6. POSTURE TOWARD COMMUNITY DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 7. BEFORE YOU BUILD, ASK YOURSELF What are you building on? Who are you building with? DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 8. POSTURE TOWARD COMMUNITY, ENGAGEMENT PRINCIPLES AT WORK Three principles emerged in early Journalism That Matters work around Experience Engagement and Elevate Engagement: 1. Speak Truth to Empower 2. Listening is Our Superpower 3. Nothing About Us Without Us DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 9. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 10. P. 7 ENGAGEMENT FRAMEWORK DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 11. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 12. ASSET-BASED COMMUNITY DEVELOPMENT DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 13. ASSET-BASED APPROACH • Asset-based community development (ABCD) • Asset lens vs. deficit lens • Building on capacity • More sustainable DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 14. PRINCIPLES OF ASSET-BASED COMMUNITY DEVELOPMENT • Everyone has gifts: Each person in a community has something to contribute. • Relationships build a community: People must be connected in order for sustainable community development to take place. • Citizens at the center: Citizens should be viewed as actors—not recipients— in development. • Leaders involve others: Community development is strongest when it involves a broad base of community action. Source: ABCD Institute, De Paul University DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 15. PRINCIPLES OF ASSET-BASED COMMUNITY DEVELOPMENT • People care: Challenge notions of "apathy" by listening to people's interests. • Listen: Decisions should come from conversations where people are heard. • Ask: Asking for ideas is more sustainable than giving solutions. • Inside-out organization: Local community members are in control. • Institutions serve the community: Institutional leaders should create opportunities for community-member involvement, then "step back Source: ABCD Institute, De Paul University DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 16. TYPES OF COMMUNITY ASSETS Individuals Associations Institutions Physical Assets Connections Storytelling /Culture DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 17. DIGITAL ETHNOGRAPHY PRACTICES DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 18. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 19. WHAT IS A “MEDIA DESERT”? • A media desert is a geographic area that is lacking access to fresh, local news and information. • This condition may be as a result of a lack of content, access, language barriers and other issues. • “News Deserts” as a term doesn’t account for all conditions, such as the influences of code, conduits and content AND geography. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 20. MAKING THE INVISIBLE VISIBLE: WAYS OF SEEING How do you know what you know about your community? How are you ensuring that you are mapping the community assets?. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 21. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 22. WAYS OF SEEING: MAPPING TOOLS • Honing digital ethnography methods to provide deep content analysis. • Create community media audit tools for public and private use. • Add additional data layers such as community weeklies, alternative weeklies, hyperlocal online news sites and other media platforms. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 23. CHESTERHILL, OHIO (MORGAN COUNTY) DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 24. TOOL: GOOGLE EARTH WALKAROUND DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 25. TOOL: GOOGLE EARTH WALKAROUND DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 26. BEYOND DEMOGRAPHICS: USER PERSONAS, STAKEHOLDER MAPPING, INCLUSION DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 27. SOCIAL MEDIA MONITORING • WE USED GOOGLE ALERTS, HOOTSUITE, BANJO, KRZANA AND OTHER SOCIAL MEDIA MONITORING TOOLS. • WE MONITORED COUNTY ACTIVITY FOR 10 WEEKS • WE GENERATED WEEKLY REPORTS OF ACTIVITY. • SOCIAL INFLUENCERS WERE ADDED TO COMMUNITY DASHBOARD DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 28. COMMUNITY SOCIAL DASHBOARD DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 29. DIGITAL ETHNOGRAPHY REPORT: ADAMS COUNTY • Adams County, OHIO: http://zipit.staging.communityq.com/stories/adams- count- 2,99?preview_key=2a8a21386e905569a627e270d3167139&ts=154223779 0 • Taking Stock: Community Information Toolkit: https://www.knightfoundation.org/media/uploads/publication_pdfs/2011 _KF_Community_Information_Toolkit.pdf DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 30. STAKEHOLDER MAPPING: FLOW MAPS DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 31. USER PERSONAS • A way of making visible different user groups discovered through digital ethnography work and engagement in real life. • We looked across 20+ counties in SE Ohio and examined the types of people that we saw online. We dove into their profiles to come up with user personas of their needs, hopes, media literacy and other needs. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 32. USER PERSONAS • We designed targeted news/information and health communication strategies to reach each user persona. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 33. EVERY DOOR DIRECT: INCLUSIVE SURVEY DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 34. EVERY DOOR DIRECT (EDDM) SURVEY DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 35. TARGETED CONTENT MAILING/REPLY CARD Thank you for participating! 1. Name a few of your favorite LOCAL NEWS or INFORMA- TION sources? _____________ _____________ _____________ _____________ 2. Which range includes your AGE? [ ] 0-17 [ ] 30-39 [ ] 18-20 [ ] 40-49 [ ] 21-29 [ ] 50 or older 3. Of ALL the local news and information sources you use, how well do those sources give you what you need? [ ] ALL of the information matters to you [ ] SOME of the information matters to you [ ] NOT MUCH of the informa- tion matters to you [ ] NONE of the information matters to you 4. List a few LOCAL SOURCES of information or NEWS that you might refer to DAILY. _____________ _____________ _____________ _____________ 5. What is your GENDER? [ ] Female [ ] Male [ ] Other (specify) ______________ 6. Check LOCAL TOPICS you might want to learn more about. [ ] Local politics and elections [ ] Other local government activity, council meetings, or hearings [ ] Local weather [ ] Local arts and cultural events [ ] Local breaking news [ ] Local job openings [ ] Local zoning and development [ ] Local social services (housing, food, health and/or child care). [ ] Health care [ ] Education/Job training [ ] Environmental/Agriculture [ ] Local people/neighbors [ ] Other ___________________ Do you AGREE or DISAGREE with the following statements. Please use the scale below. Strongly Strongly Disagree Neutral Agree 1 2 3 4 5 7. When I make life decisions, nformation is readily available, within my communIty. 1 2 3 4 5 8. I have attended community events in the past 6 months. 1 2 3 4 5 9. I am actively involved in local organizations and/or clubs. 1 2 3 4 5 10. Most people can be trusted. 1 2 3 4 5 11. In my community people are willing to help others in need. 1 2 3 4 5 12. I feel part of the community. 1 2 3 4 5 13. My community has a reputa- tion for being safe. 1 2 3 4 5 What’s the 411? Whose got what? Hello! We’re your friends, business owners and people in your neighborhood. And we want to get to know you. How can we connect better with each other? How do we get news and information? How do we learn what’s new that’s hap- pening right around us? LOCALSURVEY Howdoyoulearnabout what’shappeninginyour town? Please help us by answering a few questions about what media sources you currently use. The Media Seeds Project is working with residents to build inclusive information re- sources in rural communities in Southeast Ohio. Rural Action is working to build entrepreneurial communities through their Big Bend Entrepreneur Support Team (BBEST). BBEST works with local businesses owners to connect them with resources that they need to grow and thrive. For more information on the Media Seeds project: www.mediaseeds.wikispaces.com Please return by June 30, 2018 Thank you for helping usgrowour community connections! DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 36. DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 37. TAKING THE TOOLS INTO COMMUNITIES Now, what to build? DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018
  • 38. FOR MORE INFORMATION DR. MICHELLE FERRIER • Michelle.ferrier@famu.edu • @mediaghosts • www.mediadeserts.com FIONA MORGAN • Branchhead Consulting • Branchhead.consulting@gmail.com DR. MICHELLE FERRIER & FIONA MORGAN, PEOPLE-POWERED PUBLISHING CONFERENCE, NOVEMBER 15, 2018