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Central bedfordshire council


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Central bedfordshire council

  1. 1. Central Bedfordshire Council Helen Shore – Head of Business Investment & Marketing
  2. 2. The Issues <ul><li>New authority, new culture, new team </li></ul><ul><li>27,000 net jobs growth by 2026 </li></ul><ul><li>47% of businesses cited ‘Red Tape’ as a barrier to growth </li></ul><ul><li>In 2010, 61% of businesses rated CBC to be poor in terms of engagement </li></ul><ul><li>Only 20% of businesses engage with the public sector for business support </li></ul>
  3. 3. The Questions <ul><li>How do we as a Council save money by making engagement more efficient? </li></ul><ul><li>How can we make it easier and more efficient for businesses to engage with us (our products & services), saving them time and money? </li></ul><ul><li>Why don’t businesses SELF SELECT business support products and why don’t they talk to us? </li></ul>
  4. 4. The Approach <ul><li>Help! </li></ul><ul><li>LIVEWORK – research, service design, marketing </li></ul><ul><li>Research - Customer Journey Mapping, Touch Point Analysis, 1-1 research with intermediaries, businesses, Service Managers & Officers </li></ul>
  5. 5. The Solutions we are still finding them! <ul><li>Internally </li></ul><ul><li>Multiskilling Teams </li></ul><ul><li>Enforcement to Enabling </li></ul><ul><li>Information sharing & Account Management Approach </li></ul><ul><li>Externally </li></ul><ul><li>Intermediaries are key, find the TRUST </li></ul><ul><li>Streamlined solutions </li></ul>