Strategic Insight


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Strategic Insight

  1. 1. Strategic Insight
  2. 2. Strategic Insight <ul><li>We provide research and consultancy services designed to inform local analysis and strategy development. These include baseline and benchmarking studies through to futures and scenario planning exercises. </li></ul><ul><li>We help shape visions and strategies for the future, including Sustainable Community Strategies, Local Economic Assessments and local Regeneration Strategies. </li></ul><ul><li>We also work in the corporate sector, shaping local marketing strategies and informing relocation decisions. </li></ul>
  3. 3. Vision & strategy Monitoring/ evaluation Baseline current conditions Future prospects Vision & strategy Local Knowledge on-line SMART Observatories Local Area Analysis Future drivers of change Scenarios Local Futures Network Place Profiles
  4. 4. Our approach <ul><li>A common evidence base </li></ul><ul><ul><li>- ensuring a shared understanding of current conditions - economic, social, environmental </li></ul></ul><ul><li>Futures thinking </li></ul><ul><ul><li>- anticipating the future by considering the impacts and implications of future drivers of change </li></ul></ul><ul><li>A shared vision </li></ul><ul><ul><li>- creating a shared vision for the future, based on scenario planning and agreement on key elements of a vision </li></ul></ul><ul><li>An inclusive process </li></ul><ul><ul><li>- involving all key stakeholders in the process, ensuring shared ownership of visions and strategies </li></ul></ul><ul><li>Monitoring and review </li></ul><ul><ul><li>- frameworks and indicators for monitoring progress towards the vision </li></ul></ul>
  5. 5. Understanding Places <ul><li>Local Futures encourages a holistic approach to understanding places, assessing the relationship between economy, society and environment. </li></ul><ul><li>We recognise that ‘average’ scores for a large area frequently hide local/spatial inequalities. </li></ul><ul><li>We set places in context, identifying the interplay with neighbouring areas </li></ul><ul><li>We tell a ‘story of place’ using innovative ways of visualising and summarising performance - encouraging joined-up thinking and action. </li></ul>
  6. 6. Understanding People <ul><li>We provide access to the Output Area Classification (OAC), a geodemographic system developed by ONS, together with resources to help you exploit the classification. </li></ul><ul><li>We supply Local Data Estimates, modelled using OAC and based on national surveys. </li></ul><ul><li>We also build your capacity to model your own local data, using OAC. </li></ul><ul><li>We provide help and support in developing a common understanding of your citizens, customers and communities, that can be shared across organisations. </li></ul>
  7. 7. Understanding Local Economies <ul><li>Throughout the global economy, the critical structural trend is the growth of the knowledge economy. Local Futures assesses local economies from a knowledge economy perspective. </li></ul><ul><li>We set economic competitiveness within a social and environmental context, recognising that ‘quality of place’ can have a major impact on local economic performance. </li></ul><ul><li>We set local economies within a regional and national context - ideal for LEPs and Local Economic Assessments. </li></ul>
  8. 8. Future drivers of change <ul><li>Our 'drivers of change' resources provide analysis of 10 key forces that we believe will be influential in shaping the future of places. They provide analysis of underlying trends and forecasts, acting as a resource for anticipating future change at a regional and local level. Constantly updated, they combine powerful charts/graphics with supporting commentary. Outputs can be used to set a context for strategies or can be used in presentations about future change. </li></ul><ul><ul><li>- Globalisation </li></ul></ul><ul><ul><li>- Science and technology </li></ul></ul><ul><ul><li>- Industrial structure </li></ul></ul><ul><ul><li>- Labour market </li></ul></ul><ul><ul><li>- Organisational change </li></ul></ul><ul><ul><li>- Demographics </li></ul></ul><ul><ul><li>- Inequality and social cohesion </li></ul></ul><ul><ul><li>- Values and attitudes </li></ul></ul><ul><ul><li>- Leisure and tourism </li></ul></ul><ul><ul><li>- Environment </li></ul></ul><ul><li>We work with clients to assess the importance and uncertainty of the individual drivers and help them to identify future opportunities and threats. </li></ul>
  9. 9. Scenario planning <ul><li>We have developed a unique methodology for creating future scenarios. In part it draws on our profiling and benchmarking tools, ensuring scenarios are based on a clear understanding of current conditions. </li></ul><ul><li>However, it also shows how 'drivers of change' can be used to create future scenarios and how these can be incorporated within a strategy-build process. </li></ul>
  10. 10. Visions for the future <ul><li>We work with regional and local organisations across Britain. We help them to understand current conditions, anticipate future change, and work with them to develop long-term visions and strategies. These range from economic development and regeneration strategies, through to skills and sustainable community strategies. </li></ul><ul><li>We have developed a range of techniques for engaging stakeholders and working with them to develop visions that are vivid and compelling. They are designed to reflect consensus amongst partners and to summarise desired outcomes. </li></ul><ul><li>While our approach is flexible, it ideally involves several interrelated stages of work: </li></ul>
  11. 11. Strategic Insight Programme <ul><li>Local authorities need to find radical new ways of achieving value for money and delivering services more tailored to local needs. Crucial to achieving both of these objectives is a more comprehensive understanding of their whole area – economic, social, environmental. </li></ul><ul><li>Our Strategic Insight Programme is designed to help organisations and partnerships achieve a better understanding of their ‘Total Place’, helping them identify key challenges and opportunities and target resources better. </li></ul><ul><li>The Programme brings together a range of our products and services. It provides an integrated and cost effective solution to local research and intelligence needs. </li></ul>
  12. 12. Strategic Insight Programme <ul><li>Our Strategic Insight Programme brings together a combination of services and support , to inform a range of different policy and research needs. Available on annual subscription, the programme comprises: </li></ul><ul><li>Online services </li></ul><ul><ul><li>Place Profiles: computer generated reports that provide a high level analysis of an area, telling a ‘story of place’ </li></ul></ul><ul><ul><li>Local Knowledge: research and analysis service, designed to help users achieve a better understanding of places </li></ul></ul><ul><ul><li>Customer Knowledge: access to OAC, together with resources to help users develop a better understanding of citizens, customers and communities </li></ul></ul><ul><li>Support services </li></ul><ul><ul><li>Training and capacity building, ensuring you get the most out of our services </li></ul></ul><ul><ul><li>Advice and support, working with in-house teams to deliver high quality research and analysis </li></ul></ul><ul><ul><li>Highly skilled staff to deliver specific projects or policy reviews </li></ul></ul>