Learn how to harness the power of social media on sites such as Facebook, Twitter, and LinkedIn in order to help increase the attendance at your company's events. Be discovered by more potential attendees, cut marketing costs, develop meaningful relationships with others in your industry and at your events, drive more traffic to your company's website, and position your company's events as the must-be-at events in your industry. Join us for a discussion on these topics and additional web marketing tips.
14. Optimizing Your Facebook (Part 1)
• Make sure your information is up to date.
• Vanity URL
• Use keywords
• Transparency
15. Optimizing Your Facebook (Part 2)
• Incentive
• Engage in conversations
• Make your page into a mini website
(FBML)
• Update!
16.
17. Draw On Your Network
• Email your opt-in mailing list
• Include link in your email signature /
Include link on your business cards
• Blog about your social media sites
• Post a link/ fan badge/ fan box on your website
18. Analyze Your Facebook Fans
• Insights
• Examine when your activity is the greatest
• Demographic
• County breakdown, number of page views, unique views, etc…
