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Content Calendars and You: Creating Communications Harmony


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Calling all content creators, curators, wranglers, and stakeholders! Are you looking to enhance productivity, planning, and be more Zen about your process? Content marketing has become one of those “buzzwords” you actually should buy into, and a content calendar is considered a key tool. But:

How do you set up a content calendar that works for you and your team?
How do you ensure buy-in to your strategy from both communications and non-communications staff?
What should you reasonably expect to gain from having a content calendar?
Come to this highly interactive session where you can share what’s working and what’s not. We’ll trade tips, success stories, and strategies to best use content calendar tools and ensure successful adoption by your team.

Bring your questions, challenges, and pain points, and get ready to roll up your sleeves as we work together to uncover solutions to common problems. We will adapt to your needs as common themes emerge from group discussion.

Published in: Government & Nonprofit
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Content Calendars and You: Creating Communications Harmony

  1. 1. Content Calendars and YOU! Creating Communications Harmony Collaborative notes: flikr: enerva
  2. 2. Hashtag and Handles #16NTCcalendars •Laura Norvig, Digital Media Strategist, ETR @LNorvig •James Porter, Assoc. Dir. External Relations, The END Fund @PorterJamesE •Kivi Leroux Miller, Nonprofit Marketing @KiviLM Collab notes: #16NTCcalendars
  3. 3. Plan for Our Time Together • You: What’s Your Situation? • Kivi: Why Calendars? Cat. Herding. • You: Why You Came – your challenges? • James: Big to Small: Silos and Dogs • Laura: Choosing and Testing a New Tool • All of Us: Breakout Groups: Focus on a topic • All of Us: Report Back Collab notes: #16NTCcalendars
  4. 4. Be Here Now Collab notes: #16NTCcalendarsPhoto: flikr/sansara
  5. 5. What Type of Org Do You Work At? • Direct programs or services • Cause / advocacy / policy • Foundation / grant maker • Consultant / vendor • Other Collab notes: #16NTCcalendars
  6. 6. How Big is your Communications Team? •Solo just me •A few of us 2 – 4 •A lot of us Collab notes: #16NTCcalendars
  7. 7. Do You Already Use a Content Calendar? • Of course • Nah, I just wing it Collab notes: #16NTCcalendars
  8. 8. Kivi’s Overview (she wrote the book, BTW) Collab notes: #16NTCcalendars Part 3 really goes into depth about how a calendar can help you connect your big picture planning to your day-to-day work, and involve other departments in supporting and understanding your work. “Every nonprofit communications, marketing, and online engagement staffer should have this book!” -- Amy Sample Ward “Kivi did not know I was making this slide.” -- Laura Norvig
  9. 9. Communications Directors Herd Cats. All. Day. Long.
  10. 10. Your #1 Cat Herding Tool: An Editorial Calendar
  11. 11. Beware: Metaphor Shift Ahead
  12. 12. The editorial calendar is a communications director’s road map . . .
  13. 13. Problem: There is no Google Maps to your destination.
  14. 14. YOU are mapping out this road trip!
  15. 15. An editorial calendar can help solve a lot of problems...
  16. 16. It can eliminate battles over whose turn it is, and prevent staff from stepping all over each other.
  17. 17. It can provide a soothing calm and a sense of security.
  18. 18. It can open discussions about updating comm and mgmt tools.
  19. 19. It can help non-comm staff learn what it really takes to produce great communications.
  20. 20. It can prompt much needed discussions about messaging direction.
  21. 21. If nothing else, it can be a great personal productivity tool.
  22. 22. The trip might be bumpy, but it’s your job to drive, so grab the wheel!
  23. 23. 1. Take your Blue index card and write: What is your biggest pain point/challenge in managing your content and editorial process with a content calendar? 2. Please write legibly so Kivi can read these! Think and Write Collab notes: #16NTCcalendars
  24. 24. Share Pair Collab notes: #16NTCcalendars cc by –nc –nd 2.0 flikr/franie
  25. 25. Let’s hear a few stories from the road . . .
  26. 26. James Porter Big to Small – More Silos to Fewer
  27. 27. Big to small A Brief Organizational Overview
  28. 28. • Shared Google Calendar • Basecamp • Salesforce Content Calendar - Structure
  29. 29. • Shared Google Calendar • Shared Google Spreadsheet Content Calendar - Structure
  30. 30. • Are you “in the know?” • Messaging, messaging, messaging Working cross-functionally
  31. 31. • Integrated team members • Bi-directional information sharing Working cross-functionally
  32. 32. • What’s going on? • Too many systems • Separation Challenges
  33. 33. • Time • Ownership • Planning Challenges
  34. 34. • Basecamp • Structure What Worked?
  35. 35. • Structure • Reminders • Meetings??!!!??!! What Worked?
  36. 36. • Buy-in • Integrated systems • Evaluation • Trial and error What’s Next?
  37. 37. How Big is Your Org? •Small 1 - 50 •Medium 50 - 200 •Large 200+ Collab notes: #16NTCcalendars
  38. 38. Collab notes: #16NTCcalendars
  39. 39. Help! My Calendar is More Work than My Work • Don’t let this happen to you • Leverage the great things about using a calendar and toss the rest Collab notes: #16NTCcalendars Photo: flikr/alancleaver
  40. 40. Spreadsheet Brain – Keeping track of “Meet Us Monday” posts Collab notes: #16NTCcalendars
  41. 41. Oh, Sharepoint … Collab notes: #16NTCcalendars
  42. 42. Collab notes: #16NTCcalendars
  43. 43. Collab notes: #16NTCcalendars
  44. 44. Collab notes: #16NTCcalendars
  45. 45. Voila! Calendar Brain appeased Collab notes: #16NTCcalendars
  46. 46. Signifiers and Organization Schemes Different calendars, color codes, tags, or symbols could be used to organize/signify: •Channels (email/social/blog/enews/print) •Topics •Audiences (donors, volunteers, board, unique demographics) •Departments communicating (program services, board, volunteer mgr, CEO fundraising, etc.) Because there are so many different ways to organize, you may need to try some and pivot if they aren’t working. Which type of tracking matters, and to whom? Collab notes: #16NTCcalendars
  47. 47. Trello: Add a Checklist (useful if your social isn’t automated or duties are shared by a team) Collab notes: #16NTCcalendars
  48. 48. Copy a Checklist from one Card to Another Collab notes: #16NTCcalendars
  49. 49. Collab notes: #16NTCcalendars This represents how many items on checklist have been completed – 3 out of 6, 4 out of 6, etc.
  50. 50. Hmm, wouldn’t it be great if I could answer this question quickly by looking it up on a Calendar? Collab notes: #16NTCcalendars
  51. 51. Three types of tools to try if not already 1. Social posters (examples: Buffer, Hoot Suite, Co-Schedule) 2. Project management (examples: Asana, Trello, Sharepoint) 3. Automated connectors (examples: IFTTT, Zapier) Collab notes: #16NTCcalendars
  52. 52. Breakout Groups – Based on Your Challenges • No Time to Plan • Program Staff Won’t Help • No Real Strategy Behind the Content • No Buy-In from Management • Too Many “Priority” Messages • Trouble Creating Great Content Collab notes: #16NTCcalendars
  53. 53. Breakout Groups -- 20 minutes • Designate someone to report back (you get chocolate!) • Discuss approaches for overcoming the challenge • Brownie Points: Group reporter adds notes to Collaborative Notes during or after session Collab notes: #16NTCcalendars
  54. 54. Report Back Collab notes: #16NTCcalendars Graphic: flikr/Takumi Tsuksaya
  55. 55. Thank You!! Don’t forget to do evaluation: •Laura Norvig, Digital Media Strategist, ETR @LNorvig •James Porter, Assoc. Dir. External Relations, The END Fund @PorterJamesE •Kivi Leroux Miller, Nonprofit Marketing @KiviLM Collab notes: #16NTCcalendars