Laurence Vincent
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Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
occasionalstory.com
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Contact Details
Tags
branding brands brand dependence brand attachment consumer behavior research brand strategy mythology symbolism culture narrative storytelling positioning web 2.0 b2b automotive uta cars social media samsung apple google microsoft brand strategy identity document marketing
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Making Web 2.0 Work for B2B Brands
Laurence Vincent • 14 years ago