An intro to Ethis Communications

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An intro to Ethis Communications

  1. 1. Ethis Communications Eyecare is our only focus
  2. 2. AT ETHIS… CUSTOMIZEDCOMMUNICATIONS CAMPAIGNS
  3. 3. ETHIS COMMUNICATIONS Print supplements Electronic Communities Our Work Multi-point message campaigns Live Events Interactive Learning Experiences Social Media Current, Clinical, and ComprehensiveRefractive Eyecare Complex clinical information simplified for immediate application Practial “how-to” information on growing an eyecare practice Clinical Education: MDs & ODs Education CME and CE accredited programs Live, print, online Established almost 20 years ago with the focus of bringing well written and well reasoned content to all corners of the eyecare industry. Over the years, Ethis Defined we have developed solid relationships with thought leaders, providing clear and well-considered communication across a variety of media.
  4. 4. AT ETHIS…WE PUBLISH AND CREATE CONTENT
  5. 5. REFRACTIVE EYECAREFIRST PUBLISHED 1993EDITOR-IN-CHIEF: ROBERT C. CAMPBELL, MDEDITORIAL DIRECTOR: DAVID KELLNERPRACTICAL JOURNAL FOCUSED ON:PROVIDING PREMIUM PATIENT CAREMAXIMIZING EFFICIENCY & PRACTICEREWARDS
  6. 6. REFRACTIVE EYECARE
  7. 7. www.RefractiveEyecare.com
  8. 8. www.RefractiveEyecare.com DIGITAL ADVERTISING
  9. 9. AWARENESS VEHICLES IO CME CO N Understanding and Enhancing Fluoroquinolone Potency Advances and New Findings WILLIAM B. TRATTLER, MD Faculty Advisor: Marguerite B. McDonald, MD, FACS A CME activity sponsored by The University of Florida and Candeo Clinical/Science Communications, LLC.ADVERTISINGOPHTHALMIC NEWSARTICLE DEVELOPMENTPEER-REVIEWED ABSTRACT SUBMISSIONSWRITING & SUBMISSION OF ORIGINAL MANUSCRIPTS
  10. 10. AWARENESS VEHICLESSubjects (N = 30): Hyperopes Myopes 9 21
  11. 11. DEMAND GENERATION VEHICLES Inflammation Control in LASIK PRK: and New Findings Eric D. Donnenfeld, MD Karl G. Stonecipher, MD Faculty Advisor : Sonia H. Yoo, MD A Continuing Medical Education Program Jointly sponsored by The University of Florida College of Medicine and Candeo Clinical/Science Communications, LLC. Supported by an unrestricted educational grant from Alcon Laboratories, Inc. DICAL EDU G ME CA UIN TIO TIN CON CME N See complete CME information on page 2. WHITE PAPERS NEWSLETTERS (PRINT & ONLINE) WEBINARS SUPPLEMENTS
  12. 12. LEAD GENERATION VEHICLES INTERACTIVE LEARNING SERIES “GRAND ROUNDS” STYLE PRESENTATION FROM A KOL’S PERSPECTIVE 3 WAVES MULTIFACETED RECRUITMENT LEAD CAPTURE AND CRM / SALESFORCE.COM INTEGRATION SAMPLING REQUESTS
  13. 13. LEAD GENERATION VEHICLESINTERACTIVE INDIVIDUAL SMS & EMAIL LEARNING ROI REMINDERS MODULES CALCULATIONS
  14. 14. LEAD GENERATION E-MAIL OPPORTUNITIES Have your message delivered to the Inbox of approximately 31,012 eye care professionals: 19,936 Optometrists and 11,076 Ophthalmologists Advertisements Newsletters Meeting announcements and podium line-ups Article with banner ad sponsorship eTOCs
  15. 15. LEAD GENERATION VEHICLES YOU ARE CORDIALLY INVITED to explore the diagnosis and treatment of herpetic keratitis. In this, the 1st of 3 interactive presentations, you will follow the clinical decisions of noted physician Marguerite B. McDonald, MD as she resolves challenging diagnostic and treatment issues in a case of herpes keratitis (dendritic ulcers). PRESENTED BY CLICK HERE TO REGISTER OR LOG IN Earn a $25 credit toward useful educational ophthalmic apps when you complete all three interactive case studies! SHARE THIS WITH A COLLEAGUE have trouble clicking? go to bausch-lomb.eyecarecasestudies.com PH3748-B 5/11VIRAL ANIMATIONSEMAIL BLASTS WITH VIRAL SHARING VIA SOCIAL MEDIADRIP EMAIL MARKETING WITH DEDICATED LANDING PAGESBEHAVIORAL TRACKING & STATISTICS FOR LEAD NURTURING
  16. 16. LEAD GENERATION – METRICS
  17. 17. ENGAGEMENT – SOCIAL MEDIATHE STEPS: Monitor   Re-­‐engage Plan  &  Build Message   Adjust   (Pro  &  Reac5ve) Engage
  18. 18. SOCIAL MEDIA ENGAGEMENT Ethis’ Capabilities Building relationships and Focused on: reputation, not only the messaging campaign #1 #2monitoring & analysis of Twittersphere, identification & segmentation of key Facebook, LinkedIn for insights and influencers planning #4 #3 proactive (outbound) editorial messaging influencer engagement via Twitter, Facebook, LinkedIn, etc. #6 #5 design and operation of customreactive discussion with influencers on Facebook pages and also private brand / campaign topics communities (a la LinkedIn)
  19. 19. COMMUNITY/ELECTRONIC AD BOARD TO “BUILD THE CLUB” AND “GO DEEP” WITH AN IDENTIFIED GROUP OF CLINICIANS ELECTRONIC AD BOARD TO ENGAGE AND BUILD ADVOCACY FOR CLINICALLY COMPLEX MESSAGES ALL DESIGNED TO BE PRIVATE, WITHIN A “WALLED GARDEN,” AND NOT OPEN TO TWITTERSPHERE, FACEBOOK, OR LINKEDIN
  20. 20. ENGAGEMENT – SOCIAL MEDIAThe Largest Social Network The Largest Social Network For Eyecare ProfessionalsFor Eyecare ProfessionalsWhere eyecare professionals meet online and Over 15,000 memberstalk shop in a closed, private environment. built over 10 years Our numbers speak for themselves.
  21. 21. The Largest Social Network The Largest Social Network ENGAGEMENTProfessionals For Eyecare – SOCIAL MEDIA For Eyecare Professionals Where eyecare professionals meet onlineand Where eyecare professionals meet online and talk shop in ain a closed, privateenvironment. talk shop closed, private environment. Our numbers speak for themselves. Our numbers speak for themselves. 17,979 17,979The Largest Social Network UNIQUE VISITORS to forums in January 2012 732,016For Eyecare Professionals UNIQUE VISITORS to forums in January 2012 732,016 ◾ Almost 15,000 registered ECPs ◾ Almost 15,000 registered ECPs ◾ Private Discussion ForumsWhere Private Discussion Forums eyecare professionals meet online and ◾ Product Reviews Human, real-person PAGE VIEWS in January 2012 15 ◾talk shop in a closed, private environment. ◾ Live Webinars ◾ Product Reviews Human, real-person PAGE VIEWS in January 2012 15 ◾ Over 200,000 Discussions ◾ Live Webinars 15,000 ECP where almost Our numbers speak for themselves. ◾ Over 200,000 discuss everything members Average MINUTES spent per site visit in January 2012 Discussions from practice management where to clinical issues to policies almost 15,000 ECP Mean graduation date 1995 members discuss everything affecting ECPs years in practice 16 MeanAverage MINUTES spent per site visit in January 2012 Student members graduating 2012 or later 615
  22. 22. Marketing OpportunitiesTarget your optometrist audience by being a part of ODwire.org, the largest ENGAGEMENT – SOCIAL MEDIAand longest-running social network for eyecare with almost 15,000 ECP members!Our team can help you create a marketing campaign that will maximize yourexposure while allowing you to stretch scarce marketing dollars. Our opportunities speak for themselves.◾ Banner Advertisements – Monthly ad impressions have Banner Ads The Largest Social Network reached over 1,000,000! eMail Newsletter◾ eMail Newsletter Ads – Click-through rates of up to 60%! ForWebinars Live Eyecare Professionals Ads◾ Live Webinars – You pick the topic and speaker, we’ll give you the audience! Surveys/pollsprofessionals meet online and Where eyecare◾ Surveys/polls Mobile ads◾ talk shop in a closed, private environment. Mobile ads on the ODwire.org Webcasts iPhone and Android apps.◾ eDetails Webcasts can be broadcast Our numbers speak for themselves. live from the trade show floor, or from your special event, directly into the ODwire.org community.
  23. 23. ETHIS CANDEO Clinical Education and Meetings DICAL EDU RETHINKING OCULAR ANTIINFECTIVES, EPARTAT3 NU ING M DICAL EDUC G ME TI IO CON CME UIN CA TIN TIO N CON CME N RETHINKING OCULAR ANTIINFECTIVES ADVANCES IN THE PART 3 MANAGEMENT OF Ocular Rethinking the Importance of Herpetic Intraocular Drug Disease Penetration PRACTICE PERSPECTIVE John Sheppard, MD, MMSc RESEARCH PERSPECTIVE PHARMACOLOGY PERSPECTIVE DEBORAH PAVAN-LANGSTON, MD, FACS Susanne Gardner, PharmD CLINICAL PERSPECTIVE TERRY KIM, MD, AND VICTOR CHANG, MD ▶ This enduring material uses pharmacokinetic principles HISTORICAL PERSPECTIVE to challenge some assumptions about the importance of HERBERT E. KAUFMAN, MD intraocular drug penetration for the prevention of FACULTY ADVISOR MICHAEL B. RAIZMAN, MD postsurgical ophthalmic infections. Course Director – Sonal Tuli, MD University of Florida, Gainesville, FL, USA A Continuing Medical Education Program Course Director – Sonal Tuli, MD Jointly sponsored by the University of Florida, Gainesville, FL, USA University of Florida College of Medicine and CAN D E O Candeo Clinical/Science Communications, LLC A Continuing Education Program Supported by an unrestricted educational grant Jointly sponsored by C/S C, ™ from Bausch + Lomb, Inc. the University of Florida College of Medicine and CAN D E O Keeping Medical Education in Sight sm ©2011 Candeo Clinical/Science Communications, LLC Candeo Clinical/Science Communications, LLC Supported by an unrestricted educational grant from C/S C, ™ Find complete Continuing Medical Education information on page 2 and the Examination on page 20. Bausch + Lomb, Inc. Keeping Medical Education in Sight sm ©2010 Candeo Clinical/Science Communications, LLC 1 To obtain CME credit for this activity, go to http://cme.ufl.edu/roa 1TURN-KEY CME AND CE PROGRAMSFULL ACCORDANCE WITH ACCME, PHRMA, ADVAMED, & COPEEDUCATION MODULES: PRINT, ONSITE AND ONLINEADVISORY BOARD MEETINGSEXPERT PANEL MEETINGSEDUCATIONAL ROAD SHOWS
  24. 24. Ethis Communications Eyecare is our only focus

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