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Marcus Evans Profile _ Liz Moench, CEO MediciGlobal

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Marcus Evans Profile _ Liz Moench, CEO MediciGlobal

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Liz Moench shares insights into the mutual benefit of Marcus Evans Event participation; how attendees benefit from niche consultants and in turn, how consultants benefit from dialogue and information exchange with executives from life science companies across the spectrum of therapeutic areas.

Liz Moench shares insights into the mutual benefit of Marcus Evans Event participation; how attendees benefit from niche consultants and in turn, how consultants benefit from dialogue and information exchange with executives from life science companies across the spectrum of therapeutic areas.

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Marcus Evans Profile _ Liz Moench, CEO MediciGlobal

  1. 1. Quality of the attendees, and whether they have a genuine interest to learn from us and welcome the opportunity to fully engage in the discussion about their needs and potential solutions. If the meetings are attended by those looking just to fill time is a waste of time, compared to those with a genuine interest. Secondly, if we fail to follow-up on the contacts we make the investment is lost. Listen. Understand the needs of the executive sitting in front of you. Make an assessment with very strategic questions and then narrowly focus the information you provide to meet their interests and needs. Hold their attention and show what value you offer. Prepare for the meetings. Read the profiles of the companies, have very good notes so that you are already up the learning curve on the company and their studies. It’s important not to waste time asking background questions. Over the 24-year history of our company, most of our business has been based on word of mouth. As a niche company focused on clinical trial efficiencies in patient recruitment and retention, the Summit provides an opportunity for us to step out of the word of mouth model and put ourselves out there as a company that can make a difference. We found the event useful for making others aware of our rich heritage and proven track record, identifying small-mid companies and giving us direct access to their decision-makers. pre-qualifies the people who need our services. Were we prepared enough for each company we were going to meet? Had we done our homework? Could we hone our complex messages into a 15-min conversation? After a few one-on-one meetings, we got into a rhythm, and refined our listening and questioning skills. We focused on the most important elements rather than our whole story. A few were already our clients, but we had been working with other divisions of the group, so it opened the door to new faces within the same company where we already had great relations. Large companies tend to operate in silos, so connecting with different teams was useful. It was also reassuring to them that our companies were already doing business together. The team has a very good insight into the needs of each attendee, and suggests who we should meet, matching them to our interests. ____________________________________ C O N T A C T : Sarin Kouyoumdjian-Gurunlian Press Manager, Summits Division marcus evans Tel: + 357 22 849 313 Email: contactus@marcusevansuk.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to contactus@marcusevansuk.com

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