Hello

@lmjabreu
Luis
@lmjabreu

@lmjabreu
Experience Designer
and developer

@lmjabreu
Beyond Emotion

@lmjabreu
Beyond Cognition

@lmjabreu
There

@lmjabreu
is

@lmjabreu
Empathy

@lmjabreu
Not Empathic Design

@lmjabreu
Responsibility

@lmjabreu
Help People

@lmjabreu
Design for People

@lmjabreu
Not Businesses

@lmjabreu
Because

@lmjabreu
Not Every Solution

@lmjabreu
Requires a Credit Card

@lmjabreu
The Cure for
Depression

@lmjabreu
Isn’t Always a Pill

@lmjabreu
The Cure for
Exhaustion

@lmjabreu
Isn’t a Coffee

@lmjabreu
We Need to Break
Our Mental Models

@lmjabreu
We Need to
Remember that

@lmjabreu
If You’re Paid	

to	

Create an App
@lmjabreu
You Will Create An App

@lmjabreu
Regardless of the Problem

@lmjabreu
Cultural Issues Exist
( money-based economy, fear of unemployment )

@lmjabreu
We Can Help

Destroy the World
I'll tell you how

@lmjabreu
Taylor & Bobbi
"The 22-year-old cried all
night on a friend's couch."
— WSJ

@lmjabreu
"I felt like someone had hit
me in the stomach with a bat"
— Bobbi

@lmjabreu
janedoe12
Catherine Janeway on Facebook
"I'm just glad I live in a state where it'd be illegal
to fire me, somehow I didn't think through the
potential consequence...
Design For Social
Responsibility
examples ahoy!

@lmjabreu
@lmjabreu
“Current Balance” doesn't tell the
whole story. Answer the question
'how much can I spend now?'
— Simple

@lmjabreu
(military agenda, world-improving)

wtfnasa.com

@lmjabreu
@lmjabreu
"Software developers hold an exceptionally
privileged place in society.


…we fervently believe to whom much has been
give...
Jawbone UP
offer insights

not pavlovian numbers

@lmjabreu
Insights
- The data belongs to the user. We … have an
obligation to protect it and use it responsibly.
!

- Data can only be collec...
Nike+ data helps athletes know more and do more.



The Nike+ platform gives select partners
access to the real activity d...
Understand People
for real

@lmjabreu
Give What They Need
but…

@lmjabreu
Not What They Want
status, competition, resource gathering

@lmjabreu
pause

@lmjabreu
So Why Does This Happen?

@lmjabreu
Animals
because we are

@lmjabreu
We're not rational

@lmjabreu
We're not emotional

@lmjabreu
We're a delicate mix
of both

@lmjabreu
We're Not Evil
or have are wolves to each other

@lmjabreu
Conditioning
culture, habitat, interactions

@lmjabreu
Cognitive Biases

@lmjabreu
94+ Decision Making
Biases

@lmjabreu
25 Social Biases

@lmjabreu
52 Memory Biases

@lmjabreu
And more ;(
like optical illusions, chatty body

@lmjabreu
But we're amazing
really

@lmjabreu
Because we're here.

@lmjabreu
We're also not here
spaaaaace!

@lmjabreu
And… we are not
or are we? But if nothing exists, then surely…

@lmjabreu
We're Smarter Than
Our (primal) selves
we can take control, be aware

@lmjabreu
To Sum It Up

@lmjabreu
Get Real
it's not just about idealism

@lmjabreu
We Need Money
and sometimes we have to compromise

@lmjabreu
Don't Manipulate People

@lmjabreu
Don’t.
Don’t.
COKE

@lmjabreu
or that.
@lmjabreu
Cognition and
Emotion
are great tools but…

@lmjabreu
Purpose is King
pretty please?

@lmjabreu
Cognitive Science
Backdoor
use it responsibly
( fast food restaurant exploit )

@lmjabreu
We're GateKeepers

@lmjabreu
Change doesn't happen
overnight

@lmjabreu
Boiling a frog
for good or for worse

@lmjabreu
Small innocent actions

@lmjabreu
Mess things up

@lmjabreu
Remember that.

@lmjabreu
We need critical mass

@lmjabreu
We need to remember
how people are impacted

@lmjabreu
Ethics are important to us
as a society

@lmjabreu
To cooperate and improve
the world

@lmjabreu
“[designer] will compromise up to a point but
he refuses to budge on design principles he
knows to be sound. Occasionally ...
Hope that doesn't come out
as too unattainable but as
something you can act upon.

@lmjabreu
Thanks
You Are Not So Smart
How Designers Destroyed The World
Click Here to Save Everything

@lmjabreu
Beyond Emotion and Cognition
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Beyond Emotion and Cognition

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A talk about ethics and the purpose of our work as creators, presented at UX Camp Brighton (&redux) on January 14th 2014.

Relevant Links:

UX Camp Brighton - http://www.uxcampbrighton.org
You Are Not So Smart - http://youarenotsosmart.com/the-book
How Designers Destroyed The World - https://vimeo.com/68470326
Click Here To Save Everything - http://www.amazon.com/Save-Everything-Click-Here-Technological/dp/1610391381
McGurk Effect - http://www.youtube.com/watch?v=G-lN8vWm3m0
Strip Search Prank Call Scam - http://en.wikipedia.org/wiki/Strip_search_prank_call_scam
Emotions in Decision-Making - http://en.wikipedia.org/wiki/Emotions_in_decision-making
Subliminal Stimuli - http://en.wikipedia.org/wiki/Subliminal_message

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Beyond Emotion and Cognition

  1. 1. Hello @lmjabreu
  2. 2. Luis @lmjabreu @lmjabreu
  3. 3. Experience Designer and developer @lmjabreu
  4. 4. Beyond Emotion @lmjabreu
  5. 5. Beyond Cognition @lmjabreu
  6. 6. There @lmjabreu
  7. 7. is @lmjabreu
  8. 8. Empathy @lmjabreu
  9. 9. Not Empathic Design @lmjabreu
  10. 10. Responsibility @lmjabreu
  11. 11. Help People @lmjabreu
  12. 12. Design for People @lmjabreu
  13. 13. Not Businesses @lmjabreu
  14. 14. Because @lmjabreu
  15. 15. Not Every Solution @lmjabreu
  16. 16. Requires a Credit Card @lmjabreu
  17. 17. The Cure for Depression @lmjabreu
  18. 18. Isn’t Always a Pill @lmjabreu
  19. 19. The Cure for Exhaustion @lmjabreu
  20. 20. Isn’t a Coffee @lmjabreu
  21. 21. We Need to Break Our Mental Models @lmjabreu
  22. 22. We Need to Remember that @lmjabreu
  23. 23. If You’re Paid to Create an App @lmjabreu
  24. 24. You Will Create An App @lmjabreu
  25. 25. Regardless of the Problem @lmjabreu
  26. 26. Cultural Issues Exist ( money-based economy, fear of unemployment ) @lmjabreu
  27. 27. We Can Help
 Destroy the World I'll tell you how @lmjabreu
  28. 28. Taylor & Bobbi
  29. 29. "The 22-year-old cried all night on a friend's couch." — WSJ @lmjabreu
  30. 30. "I felt like someone had hit me in the stomach with a bat" — Bobbi @lmjabreu
  31. 31. janedoe12
  32. 32. Catherine Janeway on Facebook
  33. 33. "I'm just glad I live in a state where it'd be illegal to fire me, somehow I didn't think through the potential consequences of G+ embedding itself ever deeper into stock Android stuff." — Jane Doe @lmjabreu
  34. 34. Design For Social Responsibility examples ahoy! @lmjabreu
  35. 35. @lmjabreu
  36. 36. “Current Balance” doesn't tell the whole story. Answer the question 'how much can I spend now?' — Simple @lmjabreu
  37. 37. (military agenda, world-improving)
 wtfnasa.com @lmjabreu
  38. 38. @lmjabreu
  39. 39. "Software developers hold an exceptionally privileged place in society. 
 …we fervently believe to whom much has been given, much is required." — &yet @lmjabreu
  40. 40. Jawbone UP offer insights
 not pavlovian numbers @lmjabreu
  41. 41. Insights
  42. 42. - The data belongs to the user. We … have an obligation to protect it and use it responsibly. ! - Data can only be collected with explicit user permission. … ! - User must have a mechanism to disable access and to request that any collected data be deleted. — UP API Documentation @lmjabreu
  43. 43. Nike+ data helps athletes know more and do more.
 
 The Nike+ platform gives select partners access to the real activity data captured by the Nike+ FuelBand and Nike+ Running devices, used by millions of Nike+ users. @lmjabreu
  44. 44. Understand People for real @lmjabreu
  45. 45. Give What They Need but… @lmjabreu
  46. 46. Not What They Want status, competition, resource gathering @lmjabreu
  47. 47. pause @lmjabreu
  48. 48. So Why Does This Happen? @lmjabreu
  49. 49. Animals because we are @lmjabreu
  50. 50. We're not rational @lmjabreu
  51. 51. We're not emotional @lmjabreu
  52. 52. We're a delicate mix of both @lmjabreu
  53. 53. We're Not Evil or have are wolves to each other @lmjabreu
  54. 54. Conditioning culture, habitat, interactions @lmjabreu
  55. 55. Cognitive Biases @lmjabreu
  56. 56. 94+ Decision Making Biases @lmjabreu
  57. 57. 25 Social Biases @lmjabreu
  58. 58. 52 Memory Biases @lmjabreu
  59. 59. And more ;( like optical illusions, chatty body @lmjabreu
  60. 60. But we're amazing really @lmjabreu
  61. 61. Because we're here. @lmjabreu
  62. 62. We're also not here spaaaaace! @lmjabreu
  63. 63. And… we are not or are we? But if nothing exists, then surely… @lmjabreu
  64. 64. We're Smarter Than Our (primal) selves we can take control, be aware @lmjabreu
  65. 65. To Sum It Up @lmjabreu
  66. 66. Get Real it's not just about idealism @lmjabreu
  67. 67. We Need Money and sometimes we have to compromise @lmjabreu
  68. 68. Don't Manipulate People @lmjabreu
  69. 69. Don’t.
  70. 70. Don’t.
  71. 71. COKE @lmjabreu
  72. 72. or that. @lmjabreu
  73. 73. Cognition and Emotion are great tools but… @lmjabreu
  74. 74. Purpose is King pretty please? @lmjabreu
  75. 75. Cognitive Science Backdoor use it responsibly ( fast food restaurant exploit ) @lmjabreu
  76. 76. We're GateKeepers @lmjabreu
  77. 77. Change doesn't happen overnight @lmjabreu
  78. 78. Boiling a frog for good or for worse @lmjabreu
  79. 79. Small innocent actions @lmjabreu
  80. 80. Mess things up @lmjabreu
  81. 81. Remember that. @lmjabreu
  82. 82. We need critical mass @lmjabreu
  83. 83. We need to remember how people are impacted @lmjabreu
  84. 84. Ethics are important to us as a society @lmjabreu
  85. 85. To cooperate and improve the world @lmjabreu
  86. 86. “[designer] will compromise up to a point but he refuses to budge on design principles he knows to be sound. Occasionally he may lose a client, but he rarely loses the client's respect”
 
 — Designing for People by Henry Dreyfuss @lmjabreu
  87. 87. Hope that doesn't come out as too unattainable but as something you can act upon. @lmjabreu
  88. 88. Thanks You Are Not So Smart How Designers Destroyed The World Click Here to Save Everything @lmjabreu

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