Science of Facebook Marketing - Dan Zarrella

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Science of Facebook Marketing - Dan Zarrella

  1. 1. The Science of Facebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
  2. 2. vs
  3. 3. #FBSci #FBSci Be kind and share!
  4. 4. Unicorns and Rainbows
  5. 5. Ideas do not spread because they are “good.”
  6. 6. #FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
  7. 7. Gossip and grooming
  8. 8. #FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
  9. 9. Profiles
  10. 10. #FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella
  11. 11. Ambient Awareness
  12. 12. Performance
  13. 13. #FBSci Takeaway: Help your users look cool. Via @DanZarrella
  14. 14. Facebook Profile Activity by Age
  15. 15. Women Are Talked to More
  16. 16. More Men Say They’re Single
  17. 17. Women Describe Themselves More
  18. 18. #FBSci Takeaway: Know your audience. Via @DanZarrella
  19. 19. Pages
  20. 20. Exposure Awareness Motivation
  21. 21. Buzzwords in Facebook Pages
  22. 22. #FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella
  23. 23. Facebookers “Like” Food
  24. 24. Most “Liked” Page Types
  25. 25. Least “Liked” Page Types
  26. 26. Takeaway: Be entertaining. Via @DanZarrella
  27. 27. Social proof
  28. 28. #FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
  29. 29. Sharing
  30. 30. #FBSci Takeaway: Emphasize social proof. Via @DanZarrella
  31. 31. Video Sharing
  32. 32. #FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella
  33. 33. Digits
  34. 34. Linguistic Content
  35. 35. #FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella
  36. 36. Readability
  37. 37. Part of Speech
  38. 38. #FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella
  39. 39. Day of Week
  40. 40. #FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella
  41. 41. Most Shareable Words
  42. 42. #FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith
  43. 43. Least Shareable Words
  44. 44. Meta Mentions
  45. 45. #FBSci Takeaway: Think mainstream. Via @DanZarrella
  46. 46. http://www.hubspot.com/free-trial
  47. 47. Dan Zarrella @DanZarrella

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