Grow Your Business With Twitter


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Grow Your Business With Twitter

  1. 1. “ Growing Your Business With Twitter” <ul><li>Lyn Mettler—President </li></ul><ul><li>Simon Ashton—Vice President of Technology </li></ul>
  2. 2. <ul><li>Twitter grew 343% from Sept. 2007 to Sept. 2008, making it the fastest-growing US online social networking site in September -- Nielsen Online, Oct. 2008 </li></ul><ul><li>Twitter passed its one billionth Tweet last week </li></ul>
  3. 3. Twitter Basics <ul><li>What is Twitter? </li></ul><ul><li>Lyn’s definition </li></ul><ul><ul><li>Public instant messaging/conversation in 140 characters or less </li></ul></ul><ul><li>Chris Brogan’s definition </li></ul><ul><ul><li>Twitter, unfiltered, is like someone with mind reading powers walking down 38th Street in Manhattan </li></ul></ul><ul><li>The official Twitter definition </li></ul><ul><ul><li>Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?   </li></ul></ul>
  4. 4. Twitter Basics <ul><li>Going Viral </li></ul><ul><ul><li>Something goes viral when each person tells at least two other people about it. By the 20th telling, if each person tells exactly two others, more than half a million people will have heard the news. – Secrets of Social Media Marketing by Paul Gillin </li></ul></ul><ul><li>Setting up Twitter </li></ul><ul><ul><li>Your handle </li></ul></ul><ul><ul><li>Your profile </li></ul></ul><ul><ul><li>The ‘look’ </li></ul></ul><ul><ul><li>Who to follow </li></ul></ul>
  5. 5. Twitter Basics <ul><li>Twitter Lingo </li></ul><ul><ul><li>Twitterer - a person who uses Twitter </li></ul></ul><ul><ul><li>Tweet - the actual post </li></ul></ul><ul><ul><li>Twittering - posting a Tweet </li></ul></ul><ul><ul><li>DM - direct message </li></ul></ul><ul><ul><li>Retweet - sharing someone else's tweet with your followers </li></ul></ul><ul><ul><li>Twitterrhea - The act of sending too many Twitter messages. </li></ul></ul>
  6. 6. Twitter Basics <ul><li>Twitter Commands </li></ul><ul><ul><li>@reply </li></ul></ul><ul><ul><li>Direct message </li></ul></ul><ul><ul><li>#Hashtags </li></ul></ul><ul><ul><ul><li>#GYB for our seminar </li></ul></ul></ul><ul><li>Twitter Applications </li></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Twhirl </li></ul></ul>
  7. 7. Using Twitter for Business <ul><li>1. Chris Brogan’s Goals </li></ul><ul><ul><li>Be helpful, be informative, be human, and be as responsive as I can </li></ul></ul><ul><li>Ways you can use it for business </li></ul><ul><ul><li>Position yourself as an expert </li></ul></ul><ul><ul><li>Promote your company </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Generate new business </li></ul></ul><ul><ul><li>Provide useful information </li></ul></ul><ul><ul><li>Stay informed on industry topics </li></ul></ul><ul><ul><li>Media coverage </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Crisis communications </li></ul></ul>
  8. 8. Using Twitter for Business <ul><li>Tone </li></ul><ul><ul><li>Conversational </li></ul></ul><ul><ul><li>Transparent/open </li></ul></ul><ul><ul><li>Funny </li></ul></ul><ul><ul><li>Informative </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Friendly </li></ul></ul>
  9. 9. Using Twitter for Business <ul><li>What to post? </li></ul><ul><ul><li>Business vs. personal </li></ul></ul><ul><ul><li>Compliment others </li></ul></ul><ul><ul><li>Brag on yourself </li></ul></ul><ul><ul><li>Share interesting information from other sources </li></ul></ul><ul><ul><li>Share your news/videos/blog posts </li></ul></ul><ul><ul><li>Answer people </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Comment on topical news </li></ul></ul><ul><ul><li>Give the inside scoop </li></ul></ul><ul><ul><li>Respond to people who may need your services </li></ul></ul><ul><ul><li>Retweet </li></ul></ul><ul><ul><li>Don’t post “yes” “no” “I agree” “thanks” </li></ul></ul><ul><ul><li>Keep one-on-one personal conversations off Twitter </li></ul></ul><ul><ul><li>Spread out your tweets </li></ul></ul>
  10. 10. Monitoring <ul><li>Why Monitor Twitter? </li></ul><ul><ul><li>See what people are saying about you and your company </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>New business </li></ul></ul><ul><li>How to Monitor Twitter? </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul>
  11. 11. Maximizing Twitter <ul><ul><li>Link to social networks </li></ul></ul><ul><ul><li>Cross promote </li></ul></ul><ul><ul><li>Badge/feed on your Web site/blog </li></ul></ul><ul><ul><li>Add to your email signature or in any list of ways to contact you </li></ul></ul><ul><ul><li>Tweeple </li></ul></ul>
  12. 12. 5 Things You Can Do Immediately To Engage Twitter For Your Business <ul><ul><li>Start adding your blog posts or news releases to expand their reach/readership </li></ul></ul><ul><ul><li>Set up monitoring for mentions of your company or related phrases </li></ul></ul><ul><ul><li>Find 10 people a day for the next week to follow that relate to your business </li></ul></ul><ul><ul><li>Add Twitter to your email signature and contact us page </li></ul></ul><ul><ul><li>Use Twitter to seek media coverage by following @skydiver and @profnet </li></ul></ul>
  13. 13. <ul><li>Lyn Mettler, President </li></ul><ul><li>(843) 388-8376 </li></ul><ul><li>AIM: LynMettler </li></ul><ul><li>Twitter: @webprgirl </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>OR Check us out on MySpace or Facebook </li></ul><ul><li>Blog: </li></ul><ul><li>Simon Ashton, VP Technology </li></ul><ul><li>(843) 298-2116 </li></ul><ul><li>Twitter: @simonashton </li></ul><ul><li>[email_address] </li></ul>How to contact us: