Thriving on change

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un-keynote for Rocky Mountain ProductCamp on 11/13/2010

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  • Once product concept has proven market potential, enters product lifecycle management processEstablish joint development partners and/or early adopters to test, refine productCustomer interaction and feedbackRigorous decision points for go/no goFull launch takes early successes and propels into marketplace with full marketing and sales support
  • Thriving on change

    1. 1. Thriving on Change John Oechsle Executive VP Strategy & Product
    2. 2. Thriving on Change • Adaptive industries, organizations, and individuals – People continuously adapt to new situations to prosper and thrive – Effective communication – Constant change keeps organizations agile – Continuous learning
    3. 3. First satellite image August 18, 1960 Corona Discoverer 14 mission Mid-air recovery of film buckets Black & white 25-foot resolution Mys Schmidta Airfield, Russia Changing Industry
    4. 4. WorldView-2 Electronic downlink Mt Merapi, Indonesia Natural color November 12, 2010 12-inch resolution
    5. 5. Organizational Change • Either fostered or hindered • Change is ongoing, not an event • Stable reference points help people cope with change • Leadership is critical
    6. 6. Individual Change • People don’t resist change, we resist being changed • Some thrive, others are hostile • Different approaches to coping
    7. 7. Adapting to Changing Markets • Multi-source product concepts – from customers, R+D, market analysis of domains • Research - market potential, compelling reasons to buy • Value proposition and business justification; prioritize, re-prioritize • Target Market Initiative (TMI) details Whole Product – deep understanding of specific customer problem Conceptualization Concepts Domains R&D Customer Projects Business Justification TMIs Product Lifecycle - Decision Points
    8. 8. Turning Around Product Joint Dev Projects Early Adopters Beta Launch Decision Points • Proven Market Potential – Establish joint development partners – Early adopters for test and feedback – Refine product – Rigorous decision points for go/no-go – Launch with full marketing & sales support
    9. 9. Take Aways • Industry, organizational, and personal transitions to change • Change can be enabled, but not managed • Knowledge and communication are essential • Rapid delivery provides important early experience and feedback • Keep learning…and have fun doing it
    10. 10. Questions & Interaction
    11. 11. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 1/29/2015 12

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