Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Understanding the Osteoarthritis Consumer

453 views

Published on

Published in: Health & Medicine
  • Be the first to comment

Understanding the Osteoarthritis Consumer

  1. 1. Understanding the Osteoarthritis Consumer Marcy O’Koon Moss Arthritis Foundation March 26, 2011
  2. 2. Background <ul><li>Objective: Consumer-centric organization </li></ul><ul><li>Assess and monitor consumer needs through research </li></ul><ul><li>Products, programs and services that meet needs of people with arthritis </li></ul><ul><li>Future consumer research </li></ul>
  3. 3. When Diagnosed Source: 2010 Arthritis Foundation, Harris Interactive and Ad Council Survey
  4. 4. Loss of Joint Function: Frequency Source: 2010 Arthritis Foundation, Harris Interactive and Ad Council Survey
  5. 5. Arthritis Impacts Source: 2010 Arthritis Foundation Pain Survey
  6. 6. Arthritis Impacts: Social Activities <ul><li>“ I look for a chair the minute I get to a party, it’s embarrassing. I’m the only person sitting.” </li></ul><ul><li>“ I miss my social life. I used to be able to go out shopping with the girls, now I have a hard time keeping up.” </li></ul><ul><li>“ It’s like life on the sidelines.” </li></ul>Source: 2009 Arthritis Foundation, Kudzu and Ad Council Focus Group
  7. 7. Pain Contributors Source: 2010 Arthritis Foundation Pain Survey
  8. 8. Treatments Source: 2010 Arthritis Foundation Pain Survey
  9. 9. Treatments: Weight Loss & Arthritis Drugs <ul><li>“ When I did weigh 15 pounds less the knees did feel better.” </li></ul><ul><li>“ I don’t like taking all those drugs.” </li></ul><ul><li>“ There were too many side effects.” </li></ul><ul><li>“ I wish I had more choices.” </li></ul>Source: 2009 Arthritis Foundation, Kudzu and Ad Council Focus Group
  10. 10. Why Not Exercising? Source: 2010 Arthritis Foundation Pain Survey
  11. 11. Arthritis Limitations Source: 2010 Arthritis Foundation Pain Survey
  12. 12. Arthritis Impacts <ul><li>“ I’m envious of people who can go and do.” </li></ul><ul><li>“ It’s a really big bummer having to analyze where I’m going, and be so limited.” </li></ul><ul><li>“ I wish people could understand that it’s a disease.” </li></ul>Source: 2009 Arthritis Foundation, Kudzu and Ad Council Focus Group
  13. 13. Most Important Goal of Arthritis Treatment Source: 2010 Arthritis Foundation Pain Survey
  14. 14. Questions?

×