The International                   Shopping                   Traveler StudyExecutive Summary     Research Commissioned b...
Taubman Centers, Inc. (NYSE: TCO) is a real estate investment trust engaged in the developmentand management of regional a...
The International Shopping Traveler                                               Executive Summary                       ...
B A C K G R O U N DShopping, dining and cultural travel are among the top tourism activities in the United States (U.S.).T...
K E Y             F I N D I N G S• Shopping is a key travel motivator. For many International Shopping Travelers surveyeds...
K E Y                F I N D I N G S        • Online planning and purchase of travel is widely used by International Shopp...
K E Y                   F I N D I N G S                                                          Frequency       Number of...
D E M O G R A P H I C          O V E R V I E W              The International Shopping TravelerThe following charts and gr...
S H O P P I N G       I S           A             T R A V E L     M O T I V A T O R                                       ...
B E H A V I O R   O F                  I N T E R N A T I O N A L              S H O P P I N G   T R A V E L E R S      A. ...
B E H A V I O R   O F                             I N T E R N A T I O N A L                         S H O P P I N G   T R ...
T O P                  R A N K I N G   R E T A I L                                              B R A N D SThese Internati...
Market Snapshot:        T H E                   C A N A D I A N       S H O P P I N G                                     ...
Market Snapshot:                T H E             G E R M A N      S H O P P I N G                                     T R...
Market Snapshot:               T H E                        J A P A N E S E      S H O P P I N G                          ...
Market Snapshot:           T H E                M E X I C A N      S H O P P I N G                                    T R ...
Market Snapshot:                                            T H E   U K     S H O P P I N G                               ...
F I N A L                C O M M E N T S“Travel and Tourism is an important economic contributor to the retail sector, as ...
F O R           M O R E                I N F O R M A T I O NTAUBMAN CENTERSKaren Mac Donald, Director, Communications248.2...
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The International Shopping Traveler Exec Summary 2009

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Profile of travelers to the U.S. from the top 5 inbound markets - UK, Germay, Japan, Canada, Mexico

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The International Shopping Traveler Exec Summary 2009

  1. 1. The International Shopping Traveler StudyExecutive Summary Research Commissioned by Taubman Centers and Shop America Alliance LLC In partnership with U.S. Department of Commerce Office of Travel & Tourism Industries Research Conducted by Mandala Research & Consulting 2009
  2. 2. Taubman Centers, Inc. (NYSE: TCO) is a real estate investment trust engaged in the developmentand management of regional and super regional shopping centers. Taubman’s 24 U.S. ownedand/or managed properties, the most productive in the industry, serve major markets fromcoast to coast. Chairman, President and CEO Robert Taubman serves on the U.S. Travel &Tourism Advisory Board with the U.S. Department of Commerce. For more information visitTaubmanWorldClassShopping.com.Shop America Alliance LLC (SAA) represents 200 of the premier shopping tourism destinations,shopping centers, retailers and outlets in North America and 1600 museum stores. Founded in 1999,the organization serves as the travel and tourism industry’s exclusive resource for Shopping Tourisminformation and partnership opportunities. Rosemary McCormick, President of Shop AmericaAlliance, serves on the Board of Directors/Executive Committee of the U.S. Travel Association andis co-founder of the U.S. Cultural & Heritage Tourism Marketing Council LLC. For more informationabout Shop America Alliance, visit ShopAmericaTours.com.
  3. 3. The International Shopping Traveler Executive Summary C O N T E N T SBACKGROUND .....................................................................................................................................2KEY FINDINGS ..................................................................................................................................3-5DEMOGRAPHIC OVERVIEW ..............................................................................................................6SHOPPING IS A TRAVEL MOTIVATOR ................................................................................................7BEHAVIOR OF INTERNATIONAL SHOPPING TRAVELERS ............................................................8-9TOP 25 RANKED RETAIL BRANDS ...................................................................................................10TOP 25 U.S. SHOPPING CITIES ........................................................................................................10MARKET SNAPSHOTS:The CANADIAN SHOPPING TRAVELER ........................................................................................... 11The GERMAN SHOPPING TRAVELER ..............................................................................................12The JAPANESE SHOPPING TRAVELER ...........................................................................................13The MEXICAN SHOPPING TRAVELER .............................................................................................14The UK SHOPPING TRAVELER .........................................................................................................15FINAL COMMENTS ............................................................................................................................16FOR MORE INFORMATION ...............................................................................................................17
  4. 4. B A C K G R O U N DShopping, dining and cultural travel are among the top tourism activities in the United States (U.S.).These activities are especially important to international travelers and continue to be so even inthese challenging economic times.The International Shopping Traveler study was commissioned by Taubman Centers andShop America Alliance LLC in partnership with the U.S. Department of Commerce/Office of Travel& Tourism Industries (DOC/OTTI) and conducted by Mandala Research, to serve as a benchmarkof behaviors and psychographics among shopping travelers from the top five inbound tourism marketsto the United States.The International Shopping Traveler study was conducted among approximately 350 travelers ineach of the top 5 five inbound markets to the U.S. (Canada, Germany, Japan, Mexico and UK) for atotal of 1,760 completes1.These top five inbound markets surveyed are those tracked by the DOC/OTTI, as producing thelargest share of inbound U.S. travelers. These five markets together account for 75% of all U.S.international arrivals.Each respondent had visited the U.S. in the past 12 months, had spent a minimum of $250 U.S. onshopping and had a minimum household income of $75,000 U.S. Dollars (USD). • DOC/OTTI tracks shopping spending on gifts and souvenirs through its in-flight survey and reports average spend of approximately $250 per person per trip. The International Shopping Traveler study used this as the baseline spending and only surveyed visitors who had spent at least this amount on shopping per person. M E T H O DThe data was collected using an international online panel of respondents managed by Global Market Insite (GMI).The surveys were all translated into the appropriate languages. The Canadian survey was provided in English andFrench. The survey was administered between January 13 and January 27, 2009.GMI’s consumer panels are extensively profiled and their double opt-in screening process ensures high-quality sample.GMI recruits panelists worldwide from more than 500 unique sources, enabling them to provide their clients with arepresentative sample. GMI continually adheres to the highest standards of panel quality so they can offer pure samplefor their client’s research needs. Some of their diverse global panel recruitment methods include: Web advertising,permission-based databases, public relations, partner-recruited panels and alliances with heavily trafficked portals.During the recruitment process, GMI respondents are profiled on over 500 attributes to put their clients in touch withthe opinions of their target consumer, no matter how exacting their specifications may be. This allows clients to targetsample based on a number of behaviors and demographics including business travel, leisure travel, spending habits andhousehold income. GMI respondents are incentivized for their participation in surveys with MarketPoints which can beexchanged directly for cash. This incentive strategy encourages high survey response rates.Sampling error is +/- 2.34 percentage points for the total sample and +/- 5.24 percentage points for the sub samples.Statistically significant differences that are reported are significant at the 95% confidence interval.The International Shopping Traveler Study, Copyright 2009 Shop America Alliance LLC and Taubman Centers.All rights reserved.1 359 in Japan and 351 in the United Kingdom 2
  5. 5. K E Y F I N D I N G S• Shopping is a key travel motivator. For many International Shopping Travelers surveyedshopping opportunities are an important reason for choosing their destination in the U.S. 30%said it was a factor in their choice of destinations, while 23% said it was a key reason for the trip.• Plan to return and shop soon. Nearly 20% of these travelers say they have alreadybooked their next trip to the U.S. and an additional 50% are very likely to visit and shopin the next 12 months.• International Shopping Travelers surveyed allocate a sizeable portion of total trip spendto shopping activities. While spending varies by market, the percent of shopping spendreported in the total trip spend was an average of 29%, and as high as 40% with MexicanShopping Travelers. Shopping Spend Total Trip Spend Shopping % of Overall Average $1063 $3692 29% Canada $ 757 $2490 30% Germany $1085 $4127 26% Japan $1200 $4722 25% Mexico $1310 $3249 40% UK $ 968 $3845 25%• According to the DOC/OTTI, International Shopping Travelers contribute an estimated$38.6 Billion to the U.S. economy annually. The DOC/OTTI in-flight studies have historicallycaptured the amount that departing visitors report spending on “gifts and souvenirs” only,which is an average of $250. The International Shopping Traveler Study, by capturing allshopping spending including apparel, footwear, accessories and electronics as well as giftsand souvenirs, reveals that per person spending from those surveyed, is an average of $1063.The DOC/OTTI also reports that 87% of the 58 million international travelers to the U.S. reportshopping as their #1 activity. (2008 data.)• The most popular brands shopped for by International Shopping Travelers are leading U.S.apparel, footwear, accessory and electronics brands. Brand preferences vary by market.• Quality, brand selection and value are viewed as the primary points of positive differencein the U.S. shopping experience. 3
  6. 6. K E Y F I N D I N G S • Online planning and purchase of travel is widely used by International Shopping Travelers.How they booked Used %Booked directly on a travel provider website(s) (owned by airline, hotel, car-rental company, cruiseline, travelor accommodations provider) 25%Booked with an online travel website (e.g., Expedia, Orbitz, Travelocity) 22%Booked directly with the travel provider via the telephone or in person 18%Booked with a full-service travel agency via the telephone or in person 11%Booked directly with a tour operator 8%Did not book trip 8%Booked with a full-service travel agency via the Internet (e.g., American Express, Carlson Wagonlit) 7%Booked with an online corporate booking tool (e.g., Expedia Corporate Travel, GetThere, Orbitz for Business, etc) 7%Booked with a corporate travel department 6%Other 5%Other online sites (e.g., ShopAmericaTours.com, DiscoverAmerica.com) 2% • Purpose of travel: 88% of the total sample reported traveling to the U.S. for pleasure, holiday or personal trips in the past 12 months, while 25% reported travel to the U.S. for business in the past 12 months. The overlap accounts for travel combining both business and leisure. • Cultural and Heritage attractions are important. It is clear that International Shopping Travelers are also cultural travelers—visiting historic sites (48%), museums/art exhibits (39%), concerts/theatres (36%), national parks (48%) and 27% report also shopping at Museum Stores. • These International Shopping Travelers reported that they sought out unique dining experiences (42%) while visiting the U.S. • 44% of International Shopping Travelers surveyed said they would be very likely to attend a Shopping Festival and another 29% state they would be somewhat likely to attend, with their choice of destination influenced by a Shopping Festival. Note: International Shopping Festivals are currently very successful tourism and retail drivers in more than ten countries including Dubai, China, Japan, Thailand, India, Singapore and Hong Kong. These events are annual city wide celebrations highlighting culture and shopping. 4
  7. 7. K E Y F I N D I N G S Frequency Number of times visited destination Plan to visit destination again 11-15, Plan not 4% to return, 10, 16+, 4% Not 5% 6% sure, 9% Yes, 6-9 1, 2+ years 7% 33% from now, 14% Yes, 5, 6% within 1 year, 46% 4, 6% Yes, 1-2 years from now, 3, 14% 2, 22% 28% Note: Total is over 100% due to rounding.• The majority of International Shopping Travelers surveyed are repeat visitors toU.S. destinations. Transportation 32% 30% 22% 17% 16% 10% 9% 9% 7% 4% 4% RENTAL CAR TAXI WALK CITY BUS PRIVATE OR HOTEL SHUTTLE MALL SHUTTLE TRAIN OTHER PUBLIC MOTOR COACH OTHER COMPANY BUS BUS TRANSPORTATION (AS PART OF VEHICLE A TOUR)• After rental cars, taxis are the most frequent mode of transportation these travelers use toget to their shopping destinations. 5
  8. 8. D E M O G R A P H I C O V E R V I E W The International Shopping TravelerThe following charts and graphs provide a demographic overview of the 1760 survey participantsfrom Canada, Germany, Japan, Mexico and UK. Snapshot Age % Lodging Respondents with overnight stay % 18-30 27 Hotel/Motel/Resort 70 31-40 31 Family/Friends 16 41-50 25 Bed & Breakfast 10 51-65 17 Rental home/condo etc. 8 Owned home/condo etc. 5 Gender % Recreational Vehicle 1 Male 53 More than one response allowed. Female 47 Length of Stay % Marital Status % Day Trip 2 Married 53 ½ Days/1 overnight 6 Living with partner/sig other 24 3-4 days 22 Single, never married 19 5-6 days 24 Divorced/Separated 3 7-10 days 24 Rather not say 1 11-14 days 12 Widowed 0 15+ days 9 Living with friends 0 Median 5.5 Note: Total is under 100% due to rounding. Household Income 10% Canada 11% Livin$200,000+ 16% Germany 16% 7% Japan Mexico 16% 28% UK $125,000-$199,000 21% 28% 25% 24% 22% $100,000-$124,000 13% 21% 23% 46% 29% 32% $75,000-$99,000 25% 36% 4% 10% Not sure/ 4% rather not say 9% 26% 6 Minimum household income to participate in the survey was $75,000 USD.
  9. 9. S H O P P I N G I S A T R A V E L M O T I V A T O R They come to shopOver half of all International Shopping Travelers in the five top inbound markets surveyed say thatshopping was either a key reason for the trip or was a factor in their choice of destinations. % Who agree... % Shopping helped me choose between potential destinations 30 Shopping was the key reason I chose to take the trip 23 I sought out shopping opportunities, but they were not a factor in choosing between destinations 58 F R E Q U E N C Y A N D P U R P O S E O F T R A V E L Number of trips in the last 12 months Total Canada Germany Japan Mexico UK Base total response per sub-group n=1,760 n=347 n=349 n=356 n=348 n=350 Average # of international 2.6 3.1 1.7 1.7 4.4 2.3 trips in the past 12 months # For Pleasure 1.7 2.3 1.0 1.2 2.6 1.3 # For Business 0.5 0.6 0.4 0.4 0.7 0.5 # Combination 0.4 0.3 0.3 0.1 1.0 0.4 7
  10. 10. B E H A V I O R O F I N T E R N A T I O N A L S H O P P I N G T R A V E L E R S A. They make time to shop Shopping accounts for a third of these International Shopping Travelers’ time when in the U.S. and is nearly a third of their total trip expenditures. Time Spent Trip expenditures (mean) Dining 19% Shopping Shopping 33% 29% Other activities Other expenditures 48% 71% B. Use credit cards and cash While credit cards are the dominant form of payment for shopping, cash is also used by almost two-thirds of international shoppers surveyed. Form of payment used for shopping CREDIT CARD 83% CASH 61% Type of credit card used DEBIT CARDS 21% 71% 45%TRAVELER’S CHECKS 14% 27% GIFT CARDS 2% 3% 2% 1% VISA AMERICAN MASTER CARD JTB OTHER DISCOVER EXPRESS OTHER 0% 8
  11. 11. B E H A V I O R O F I N T E R N A T I O N A L S H O P P I N G T R A V E L E R S C. What they shop for • APPAREL LEADS. International Shopping Travelers surveyed most frequently purchased apparel. • OTHER POPULAR CATEGORIES. Footwear (47%), food/candy (47%) and souvenirs (47%), fashion accessories (39%) and cosmetics/beauty products (39%) were key categories purchased by the International Shopping Traveler. • SHOPPED FOR SELF AND FAMILY. 84% made purchases for themselves followed by spouse/significant other (68%) and children (44%). D. Motivators: value and selection Good value and a wide selection of brands are most often cited as important elements of the shopping experience. Good value for price paid 64% A wide selection of types of products 57%A wide selection of brands to choose from 56% Outlet mall 48% Helpful and friendly sales associates 41% Convenient transportation to and from the shopping area 35% Availability of luxury brands 35% Large variety of dining options 34% An upscale mall environment 30% Availability of fine dining restaurants 29% Sales associates/mall personnel able to communicate with me 28% Special discounts for travelers 26% Shopping environment that reflects the local culture 23% Have directions, maps, and signage available in my native language 22% Ability to check product availability 17% on store’s website before I shop Shopping tours that take me to the 13% best areas for shopping Shipping service 9% Availability of day spas and salons 8% Other 1% 9
  12. 12. T O P R A N K I N G R E T A I L B R A N D SThese International Shopping Travelers are brand savvy shoppers. Brand preferences vary byinbound market. This brand list was provided through respondent write-in, with strong and consistentresults, given the unaided recall. The top 25 brands* shopped for overall are: 1. Nike 6. Calvin Klein and Coach 2. Levi’s 7. Adidas, Chanel and Gucci 3. Gap 8. Armani, Banana Republic, Louis Vuitton and Sony 4. Polo Ralph Lauren and Tommy Hilfiger 9. Apple, Prada and Victoria’s Secret 5. Abercrombie & Fitch 10. American Eagle, Diesel, DKNY, Dolce & Gabbana, Hollister, Hugo Boss and Old Navy*Duplicate names on the same line indicate that the same percentage of International Shopping Travelers surveyed, selected those brands. T O P R A N K I N G C I T I E SDestination preferences vary by inbound market but the leading destinations for travel are well defined.The top 25 cities** visited and shopped by International Shopping Travelers surveyed overall in thelast 12 months were as follows. Multiple responses were allowed: 1. New York, NY 13. Atlanta, GA 2. Los Angeles, CA 14. Phoenix, AZ 3. Las Vegas, NV 15. Dallas-Fort Worth, TX and Seattle, WA 4. Orlando, FL 16. Tampa, FL 5. San Francisco, CA 17. Philadelphia, PA 6. Honolulu, HI 18. Detroit, MI 7. Miami-Fort Lauderdale, FL 19. Fort Myers-Naples, FL 8. Chicago, IL 20. West Palm Beach, FL 9. San Diego, CA and Washington, DC 21. Denver, CO 10. Houston, TX 22. Portland, OR 11. Boston, MA 23. Baltimore, MD 12. Buffalo, NY**Duplicate destinations on the same line indicate that the same percentage of International Shopping Travelers surveyed, selected those cities.The “Other” category was selected by 14.1% of respondents, indicating that the destination wherethey shopped in the United States was not in a major metropolitan area. Respondents listed morethan 175 other cities shopped. This finding highlights that international shoppers shop in areasoutside of major metropolitan areas, which can be economically beneficial to small and mid-size citiesand communities throughout the United States. 10
  13. 13. Market Snapshot: T H E C A N A D I A N S H O P P I N G T R A V E L E R • Nearly half of Canadian Travelers surveyed said that shopping was either a key reason for their trip to the U.S., or was a factor in their choice of destinations. • Las Vegas and New York are the top destinations for Canadian Shopping Travelers, both 19%, followed by Los Angeles (11%). • The average Canadian Shopping Traveler spent $2490 USD on their trip to the U.S., with nearly a third ($757) on shopping. • Apparel is the most frequently purchased item by Canadian Shopping Travelers. • Over 20% of Canadians say they have already booked their next trip to the U.S. and plan to do some shopping, and more than half say they are likely to visit in the next 12 months.Age % Household Income Length of Stay % %18-30 18 $75,000-$99,000 16 Day Trip 631-40 32 $100,000-$124,000 24 ½ Days/1 overnight 1141-50 26 $125, 000-$199,000 46 3-4 days 2951-65 24 $200,000+ 10 5-6 days 21 Not sure/rather not say 4 7-10 days 19Gender % 11-14 days 9 15+ days 5Male 39 Lodging Respondents with overnight stay % Median 6Female 61 Hotel/Motel/Resort 78 Family/Friends 14Marital Status % Bed & Breakfast 3Married 67 Rental home/condo etc. 7Living with partner/sig other 17 Owned home/condo etc. 6Single, never married 13 Recreational Vehicle 1Divorced/Separated 2 More than one response allowed.Rather not say 0Widowed 1Living with friends 0 11
  14. 14. Market Snapshot: T H E G E R M A N S H O P P I N G T R A V E L E R • Over 50% of all German Travelers surveyed say that shopping was either a key reason for the trip or a factor in their choice of destinations. • 88% of German Travelers predominately shopped for themselves. • German Travelers spent an average of $4127 per traveler on their trip, and $1085 of that was on shopping. • Levi’s and Nike were the top two most shopped brands by German Shopping Travelers. • Nearly 20% of German Travelers say they have already booked their next trip to the U.S. in the next year.Age % Household Income % Length of Stay %18-30 29 $75,000-$99,000 36 Day Trip 131-40 33 $100,000-$124,000 23 ½ Days/1 overnight 441-50 24 $125, 000-$199,000 25 3-4 days 1651-65 14 $200,000+ 7 5-6 days 19 Not sure/rather not say 9 7-10 days 29Gender % 11-14 days 16 15+ days 16Male than one response allowed. More 59 Lodging Respondents with overnight stay % Median 9Female 41 Hotel/Motel/Resort 71 Note: Total is over 100% due to rounding. Family/Friends 15Marital Status % Bed & Breakfast 14Married 45 Rental home/condo etc. 8Living with partner/sig other 33 Owned home/condo etc. 4Single, never married 16 Recreational Vehicle 0Divorced/Separated 3 More than one response allowed.Rather not say 1Widowed 1Living with friends 1 12
  15. 15. Market Snapshot: T H E J A P A N E S E S H O P P I N G T R A V E L E R • Over half of all Japanese Travelers surveyed say that shopping was either a key reason for the trip or a factor in their choice of destinations. • Honolulu is the top destination for Japanese Shopping Travelers (30%), followed by New York (29%) and Los Angeles (24%). • Japanese Shopping Travelers spent an average of $4722 per traveler on their trip, with $1200 of that total on shopping. • For Japanese Shopping Travelers, convenient transportation to the shopping area and wide selection of products are the most important elements of the shopping experience. • Top five brands shopped by Japanese Shopping Travelers include Coach, Louis Vuitton, Gucci, Chanel and Prada. Age % Household Income % Length of Stay % 18-30 16 $75,000-$99,000 32 Day Trip 1 31-40 32 $100,000-$124,000 21 ½ Days/1 overnight 7 41-50 34 $125, 000-$199,000 28 3-4 days 22 51-65 19 $200,000+ 16 5-6 days 35Note: Total is over 100% due to rounding. Not sure/rather not say 4 7-10 days 25 Gender % Note: Total is over 100% due to rounding. 11-14 days 6 Male 54 Lodging Respondents with overnight stay 15+ days 4 % Female 46 Median 6 Hotel/Motel/Resort 71 Marital Status Family/Friends 10 % Bed & Breakfast 21 Married 47 Rental home/condo etc. 9 Living with partner/sig other 29 Owned home/condo etc. 2 Single, never married 22 Recreational Vehicle 0 Divorced/Separated 2 More than one response allowed. Rather not say 0 Widowed 0 Living with friends 0 13
  16. 16. Market Snapshot: T H E M E X I C A N S H O P P I N G T R A V E L E R • Over 40% of Mexicans say that shopping was the key reason they chose to take the trip to the U.S. • Los Angeles and New York are the top destinations for Mexican Shopping Travelers, both 27%, followed by Houston at 23%. • 85% of Mexican Shopping Travelers shop for themselves. • The average Mexican Shopping Traveler spent $3249 USD on their trip to the U.S., and $1310 of that is on shopping. • 51% of Mexican travelers state that they used friends and family as a source of travel information.Age % Household Income Length of Stay % %18-30 45 $75,000-$99,000 25 Day Trip 231-40 24 $100,000-$124,000 13 ½ Days/1 overnight 641-50 18 $125, 000-$199,000 21 3-4 days 25 $200,000+ 16 5-6 days 2551-65 13 Not sure/rather not say 26 7-10 days 25Gender % Note: Total is over 100% due to rounding. 11-14 days 7Male 60 15+ days 11 Lodging Respondents with overnight stay %Female 40 Median 6 Hotel/Motel/Resort 66 Note: Total is over 100% due to rounding.Marital Status % Family/Friends 28Married 45 Bed & Breakfast 2Living with partner/sig other 17 Rental home/condo etc. 4Single, never married 30 Owned home/condo etc. 8Divorced/Separated 7 Recreational Vehicle 1 More than one response allowed.Rather not say 1Widowed 0Living with friends 0 14
  17. 17. Market Snapshot: T H E U K S H O P P I N G T R A V E L E R • Almost 50% of all British Shopping Travelers surveyed say that shopping was either the key reason for their most recent U.S. trip or was a factor in their choice of destinations. • New York City is the top destination for British Shopping Travelers (39%), followed by Orlando (20%) and Las Vegas (14%). • The majority of British Shopping Travelers are repeat visitors to U.S. destinations. • Good value and variety are most often cited as the important elements of their shopping experience. • British travelers use a diverse set of travel planning tools, with search engines used nearly as often as friends and family as a source of travel information. Household Income Length of Stay % Age % % 18-30 28 $75,000-$99,000 36 Day Trip 1 31-40 37 $100,000-$124,000 23 ½ Days/1 overnight 3 41-50 21 $125, 000-$199,000 25 3-4 days 15 $200,000+ 7 5-6 days 23 51-65 14 Not sure/rather not say 9 7-10 days 23 Gender % 11-14 days 25 Male 56 Lodging Respondents with overnight stay 15+ days 11 % Female 44 Median 9 Hotel/Motel/Resort 67 Note: Total is over 100% due to rounding. Marital Status Family/Friends 15 % Bed & Breakfast 8 Married 59 Rental home/condo etc. 12 Living with partner/sig other 25 Owned home/condo etc. 7 Single, never married 15 Recreational Vehicle 1 Divorced/Separated 1 More than one response allowed. Rather not say 0 Widowed 0 Living with friends 1Note: Total is over 100% due to rounding. 15
  18. 18. F I N A L C O M M E N T S“Travel and Tourism is an important economic contributor to the retail sector, as we see in our tourismshopping centers. The results from this study are positive for the U.S. travel and shopping industriesand for the country overall.” Robert S. Taubman Chairman, President and CEO, Taubman Centers Board Member, United States Travel and Tourism Advisory Board“The International Shopping Traveler study will help retailers, destinations and travel companiesbetter understand and attract the shopping traveler. This can go a long way in boosting tourism.Shopping certainly spurs visitation to and spending in destinations all across the United States,which, in turn, has a positive impact on the employment and economic health of those areas.” Helen Marano Director, Office of Travel and Tourism Industries U.S. Department of Commerce“Shop America Alliance is very excited to share the results of this study. This data supports theexcellent Shopping Tourism and Cultural Travel marketing that many of our successful members useto drive their sales, and pinpoints several new opportunities for partnerships and development.” Rosemary McCormick President, Shop America Alliance 16
  19. 19. F O R M O R E I N F O R M A T I O NTAUBMAN CENTERSKaren Mac Donald, Director, Communications248.258.7469KMacDonald@taubman.comwww.TaubmanWorldClassShopping.comSHOP AMERICA ALLIANCE LLCRosemary McCormick, President707.224.3795ShopAmericaTours@aol.comwww.ShopAmericaTours.comU.S. DEPARTMENT OF COMMERCEOffice of Travel and Tourism IndustriesHelen Marano, Director, Office of Travel and Tourism IndustriesU.S. Department of Commerce202.482.4752Helen.Marano@mail.doc.govwww.Tinet.ita.doc.govMANDALA RESEARCHLaura MandalaManaging DirectorMandala Research, LLC703.798.5452Laura@MandalaResearch.com 17

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