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Do this not that (online newspapers)

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Trends for high school online newspapers

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Do this not that (online newspapers)

  1. 1. DO THIS What to do and NOT to do on your online news site NOT THAT
  2. 2. DO POST DAILY This ain’t print anymore DON’T POST ISSUES
  3. 3. DO USE GOOGLE This ain’t 1985 DON’T USE CLIP BOARDS
  4. 4. DO WORK AHEAD Show your readers you know what’s going on DON’T WORK FROM BEHIND
  5. 5. DO GO TO THEM You ain’t a Newsie – You ain’t carrying the banner DON’T DEPEND ON THEM
  6. 6. DO WRITE ABOUT PEOPLE Always ask “Who Cares” DON’T WRITE ABOUT EVENTS
  7. 7. DO WORK WITH OTHERS The more the better. DON’T WORK ALONE
  8. 8. DO LINK IN STORIES You don’t know everything. DON’T BE THE ONLY SOURCE
  9. 9. DO USE ONE NAV BAR Don’t annoy your reader. Make it easy. They are online because they want quick info. DON’T OVER USE NAV BARS
  10. 10. DO LINK TO PRINT PUB They are online for a reason. They don’t like print. It turns their hands black. DON’T LINK ON HOME PAGE
  11. 11. DO USE SOCIAL MEDIA Social media is how they got to your home page. DON’T USE IT ON THE HOME PG
  12. 12. DO THINK WORLD WIDE It’s WWW for a reason. DON’T THINK SCHOOL WIDE
  13. 13. DO USE A STYLE SHEET Ask your yearbook friends about this one. DON’T OVER USE FONTS
  14. 14. DO WRITE HEADS FOR SEO Get in the know about SEO. DON’T WRITE NORMAL HEADS
  15. 15. DO USE A MIX OF MEDIA And use secondary coverage like your print publications. DON’T JUST WRITE OR VIDEO
  16. 16. DO UPDATE INSIDE PAGES One old page equals an older reader. He’s gone. DON’T LET PAGES GO OLD
  17. 17. DO USE GRAPHIC This ain’t elementary school. DON’T USE CLIPART
  18. 18. DO TELL ABOUT YOU Nobody but you on campus knows what a Pacemaker, Crown or Star is. No one cares. DON’T TELL YOUR AWARDS
  19. 19. DO LOOK AT OTHER SITESOk. There’s nothing new. DON’T STEAL EXACT IDEAS

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