SEO Life Cycle

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This presentation should give all Website Owners, Brand Marketers an overview about long term SEO strategies and why is it important to think about SEO and a illustration in case of a Life Cycle to push the SEO Roadmap to know: what is to do whats coming next and have we all SEO actions addressed.

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SEO Life Cycle

  1. 1. SEO Life Cycle… and more written by maik lange thanks to all SEO authors & sources
  2. 2. all about SEO <ul><li>short intro about me </li></ul><ul><li>why is SEO important? </li></ul><ul><li>SEO Life Cycle from my point of view </li></ul><ul><li>my favorite SEO tools </li></ul><ul><li>SEO checklist 2010 </li></ul><ul><li>SEO KPIs / SEM guide </li></ul><ul><li>summary of SEO trends 2010/11 </li></ul><ul><li>feedback </li></ul>
  3. 3. about me <ul><li>a child of new media wave (35) </li></ul><ul><li>spend 40h / month with search engines </li></ul><ul><li>SERPS reduce time, you find in 2min the handbook of your dishwasher, thanx for that </li></ul><ul><li>i am designer of new „social“ media services </li></ul><ul><li>working in company > 5500 employees </li></ul><ul><li>i need teamwork as energy for motivation </li></ul><ul><li>i love to share my results & experiences </li></ul>
  4. 4. why is SEO important? <ul><li>for customers it is self-evident to find the right information in few seconds with their search keywords and behaviour </li></ul><ul><li>be on the top SERPs with the right content “If the news is important, it will find me” by Mathew on March 27, 2008 </li></ul><ul><li>your website is your Business channel, offer a good program & attractive show ! </li></ul><ul><li>social networks and mobile services play a key role for your SEO strategy & website ROI success </li></ul>
  5. 5. SEO Life Cycle integration setup SEO service website SEO analytics reporting SEO quality assurance test SEO tools & services Business conclusions target groups / regions trends & habits SEO integration services SEO managed service & support SEO monitoring SEO trend and metrics report Business SEO Life Cycle evaluation integration services Business SEO goals (KPIs) research & trends conclusions
  6. 6. evaluation evaluation Business SEO goals (KPIs) SEO tools & services workflow target groups / regions trends & habits as is SEO check for all website fulfill SEO basics & SEO KPIs defined trend insight reports available measures defined for SEO tools & content SEO competitor insights important SEO changes & trends evaluation of SEO services and partner available SEO service packages available agreements with brand manager Business goals & requirements available research & trends
  7. 7. integration integration setup SEO service website SEO quality assurance SEO collaboration services integration SEO community & collaboration SEO working procedures for tools and service integration QA of defined SEO standards communication platform is available ( FAQ, service BLOG, forum, calendar, status tracking) SEO tool and service kit ( SEO service workflow & analyzer, W3C validator, based on SEO checklist ) SEO approval check for GoLive of website & campaign
  8. 8. services SEO dashboard SEO managed service & support SEO monitoring services SEO alert services for pagerank, trustRank keywords ranking SEO managed services SEO service request handling, update SEO specific content implementations, SEO reporting of status and specific SEO KPIs metrics SEO dashboard
  9. 9. conclusions Business SEO strategy SEO trend and metrics report conclusions research & trends SEO trends coming years expertise SEO research reports SEO benchmark Business conclusions of SEO reports & metrics SEO strategy with goals and roadmap
  10. 10. my favorite free SEO tools <ul><li>www.woorank.com </li></ul><ul><li>www.google.com/insights/search/# </li></ul><ul><li>www.ranking-spy.com/ranking/ </li></ul><ul><li>www.linkvendor.com </li></ul><ul><li>www.iwebtool.com </li></ul><ul><li>www.google.com/webmasters/tools/ </li></ul>
  11. 11. SEO action checklist <ul><li>keywords </li></ul><ul><li>links, internal, inbound, outbound </li></ul><ul><li>metatags </li></ul><ul><li>content </li></ul><ul><li>domains, URLs, web mastery </li></ul><ul><li>off-site SEO </li></ul><ul><li>usability </li></ul><ul><li>link to complete check List </li></ul>
  12. 12. SEO / SEM KPIs <ul><li>collection of SEO KPI docs link: SEO KPI track with Google Analytics link: SEO benchmark and KPIs </li></ul><ul><li>collection of SEM KPI docs link: SEM guide for marketers </li></ul>
  13. 13. SEO trends 2010/11 <ul><li>the frequency is growing from trend to self-evident services </li></ul><ul><li>customer driving the speed from a nice trend to big mainstream </li></ul><ul><li>to ignore trends means to ignore your customer needs </li></ul><ul><li>link: SEO trend letter </li></ul>Tops Flops
  14. 14. feedback is welcome @webjets thanks for your attention ! [email_address]

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