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Online Sein oder Nicht - Internet Business Mittelstand

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Online Sein oder Nicht - Internet Business Mittelstand, Wer nicht in Online Services und Strategie investiert verpasst Chancen und geht das Risiko ein, Kunden in Zukunft nicht mehr zu erreichen, sprich ein Offline Unternehmen zu werden!
Die Strategie hängt individuell vom Unternehmen ab, nicht alle Online Services passen, der richtige Mix und das Tempo machen den Erfolg aus.

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Online Sein oder Nicht - Internet Business Mittelstand

  1. 1. Webinar: Online Business Mittelstand OffensiveSEIN oder NICHTSEINOnline Marketing imMittelstand Sprache: Deutsch Präsentation: Maik Lange 1
  2. 2. Agenda:  Ziele & Erwartungen  Vorstellung, Wer bin Ich!  Pro & Contra: Online SEIN NICHTSEIN  Trend, aktuelle Situation für mittelständische Unternehmen  Vorstellung Online Marketing Konzept  Wie könnte ihr Start aussehen?  Tipps und Empfehlungen  Aufpassen und Bitte vermeiden  Von Theorie zur Praxis, Online Geschichten  Ausblick Schwerpunkte: Online Mittelstand Offensive  Der Online Business Plan: Strategie, Konzept & Ziele  Die Suchmaschinenfreundliche Website: Aufbau, Entwicklung & Start  Suchmaschinen Marketing (Google AdWords), mit der Website Erfolgsgeschichten schreiben 2Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  3. 3. Erwartungen & Ziele: Webinar  Keine Langeweile  Ideen  Motivation für die nächsten Schritte in der Online Welt 3Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  4. 4. Wer bin ich: Maik Lange  14 Jahre Erfahrungen Internet  Digital Native, Netzwerker  Familienunternehmer mittelständische Unternehmung  4 Jahre Erfahrungen Suchmaschinenoptimierung  Online Marketing Professional (Google, YouTube Werbung)  Online TrendScout Bayer Business Services  Entdecker von neuen Technologien  Vermittler von Informationen & Konzepte  Aktiver Gründer neuer Online Business Ideen 4Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  5. 5. Pro & Contra: Online SEIN NICHTSEINPro: Wachstum - Online Business in Deutschland2002:2 Mrd. EuroPrognose 2012:29 Mrd. Euro 5Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  6. 6. Pro & Contra: Online SEIN NICHTSEINPro: Das klassischeLadengeschäftim RückzugFast alles kannonline gekauft &geliefert werden 6Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  7. 7. Pro & Contra: Online SEIN NICHTSEINPro: Kundenbeziehungen aufbauen & haltenMit der richtigen Strategie können kleine Unternehmen sichtbarer werden 7Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  8. 8. Pro & Contra: Online SEIN NICHTSEINPro: Der richtige Online Marketing MixBudget richtiginvestieren undprofitieren,Anstieg derAusgaben fürOnline Werbung 8Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  9. 9. Pro & Contra: Online SEIN NICHTSEIN Contra:  Sicherheit der IT Systeme & Website Laut BSI nimmt die Anzahl der Schadprogramme und Angriffe zu 9Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  10. 10. Pro & Contra: Online SEIN NICHTSEIN Contra:  Neue Gefahr Identiätsdiebstahl Missbrauch von Email Daten & Illegaler Zugriff auf Profile von Sozialen Netzwerken 10Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  11. 11. Pro & Contra: Online SEIN NICHTSEIN Contra:  Spionage und Datenklau Daten und Informationen werden ohne es zu merken entwendet (kopiert) 11Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  12. 12. Pro & Contra: Online SEIN NICHTSEIN Contra:  Online Krankheiten nehmen zu Social Mobbing, Bewegungsmangel und psychologischer Streß 12Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  13. 13. Trends: Online Marketing für Mittelstand „unsichtbare Unternehmen müssen Netzwerken Online Werbung machen, für sichtbare Unternehmen machen die Kunden Online Werbung“ 1. Der Kampf um die besten Plätze hat begonnen (Google Suche) 2. Einfluß der Sozialen Netzwerke nimmt zu: Segen und Fluch 3. Wer beobachtet wird belohnt, ich weiß was meine Besucher wollen 4. Riskio & Sicherheitsmanagement, Gefahren erkennen & managen 5. Vertrauen & Begeisterung entfachen, Business Geschichten erzählen 6. Personal, guter Mitarbeiter sucht angenehmes Soziales Umfeld 7. Fokusierung auf Inhalte und Zielgruppen, effizient Budget einsetzen Erfolg = (Produkt + Online Business Service) x Social Community Zeit 13Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  14. 14. Vorstellung Online Marketing Konzept Wie starte ich eine erfolgreiche Website ? Start Analyse Website Updates WebAudit Strategie Empfehlungen WebPlan Statistik Auswertung WebAnalyse Umsetzung Management Ziele WebsiteProjekt & Besucher Verhalten Betrieb WebMaster 14Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  15. 15. Umsatz / Wie könnte Ihr Start aussehen? Wertsteigerung 7. ECommerce / Mobile Commerce 6. Online & Social Marketing 5. Website Statistik 4. Aufbau / Relaunch Website 3. Website Konzept 2. Website Audit 1. Beratung Die Roadmap 15Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  16. 16. Für Websitebetreiber: Tipps und Empfehlungen Aufbau von Online Marketing Grundwissen Online & Social Media Guideline Bewußtsein für Risiko Management schaffen Gute Inhalte schaffen, die eigene Geschichte erzählen Media Planung, Spannungsbogen aufbauen Innovation und Kreativität fördern Die Konkurrenz beobachten, Ergebnisse monitoren Gute Dinge übernehmen, Schlecht vermeiden Netzwerken und Kooperation aufbauen 16Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  17. 17. Für Websitebetreiber: Aufpassen und vermeiden  Nur auf externe Partner verlassen  Website überoptimieren, Täuschung von Suchmaschinen  Sicherheitsmängel auf der Website (Formulare)  Besucher ködern ohne Erwartung zu erfüllen  Inhalte sind nicht für iDevices (Smartphones od. Tablets) geeignet  Unübersichtliche Inhalte, Besucher Zeit stehlen  Keine Kapazität für Betreuung Website oder Online Channel geplant 17Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  18. 18. Von Theorie zur Praxis, Online Geschichten  Metallbau Firma (YouTube Marketing) Ergebnis: sehr gute Positionierung über die Keywords „Platz 1“ 18Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  19. 19. Von Theorie zur Praxis, Online Geschichten  Startup Beratung (Google Places) Ergebnis: Von der Idee bis zur gefunden Website in 4 Wochen 19Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  20. 20. Von Theorie zur Praxis, Online Geschichten  IT Service Dienstleister (Suchmaschinenmarketing) Ergebnis: Online Werbung rechnet sich als neuer Vertriebskanal, - es gab: 185 konkrete Service Anfragen & eine hohe Sichbarkeit (Markenpositionierung) als Service Anbieter bei Google Anzeigenschaltung Google AdWords: 1.02 – 17.09.2012 20Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  21. 21. Ausblicke: Online Marketing Offensive Termine werden auf roa.de veröffentlicht Online Business Plan: Strategie, Konzept & Ziele  Aufbau Media Planung Suchmaschinenfreundliche Website: Analyse, Entwicklung & Monitoring Suchmaschinen Marketing (Google AdWords), mit der Website Erfolgsgeschichten schreiben Social Marketing: Aufbau und Einbindung einer Community für das Produkt- & Service Marketing 21Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  22. 22. Infothek: Links zu Quellen und Netzwerken - BSI Studie 2011 PDF Download - Online Marketing Trends Blog - Online Business Beratung Mittelstand - Linkedin.com - Xing.de - Google+ - Facebook - YouTube Channel: Mittelstaendler - Twitter 22Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange
  23. 23. Vielen Dank für Ihre Aufmerksamkeit Und Feedbacks 23Webinar: Online Business Mittelstand Offensive - 19.09.2012 - Maik Lange

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