2012 LMATECH - Larry Bodine - Tech for E-Lawyering

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Virtual lawyering or lawyering in the Cloud: new technologies are making it easier to provide great legal services.
By eliminating wasteful real estate costs and investing in client-facing technologies, these lawyers and law firms are delivering excellent, efficient and innovative legal services to their clients. Technologies that have been locked down behind law firm firewalls are being moved into the cloud.
Learn about:
- The virtual practice mindset
- Communication tools
- Client collaboration tools
- Case management tools
Moderator: Larry Bodine, Editor-in-Chief, Lawyers.com
Speakers: David Goldenberg, Founding Partner, VLP Law Group, LLP; Yaacov Silberman, Partner and Chief Operating Officer, Rimon, PC

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  • Double-blind: neither the subjects of the experiment nor the persons administering the experiment know the critical aspects of the experiment The primary objective of this research was to understand how consumers use resources at any point to: Gather legal information, find a lawyer, validate credentials, and select representation. The survey was conducted by an established research firm – The Research Intelligence Group and was double-blind survey. 4,000 electronic surveys were collected from U.S. adult internet users with quotas to reflect the demographic proportion of Internet users in the US. According to recent Pew Research – Internet users comprise 78% of the US adult population which is factored into the data.
  • B ased on the research the majority (60%) of adult internet users in the US have sought an attorney at least once in their life time. This equates to nearly 110 million people . A third (32%) which represents 58 million people, sought an attorney within the past year. Think about that 58 million people in the past year sought an attorney. Real Estate, Personal Injury, Last Will & Testament, and Divorce are among the legal matters for which an attorney was most often sought. KEY POINT – 58 million folks a year are looking for an attorney, how do you get your share of this business. For speaker background only. There are 235 million adults in US at time of survey. 78% of US adult population are Internet users – Pew so that equals 183.3 million internet users. 60% of these of adult internet users in the US have sought an attorney at least once in their life. This equates to nearly 110 million people. 32% of these 110 million (58 million) sought an attorney in the past year.
  • ROCCO As you may suspect Larry, the survey found that a substantial number of respondents still look offline when searching for an attorney.   73% of adults who sought to hire an attorney in the past year cited using friends and family at some point during the process. Seeking the advice and recommendations of family and friends was a popular option at each phase of the process. Specifically: 45% used friends and family to find a lawyer, 36% asked friends and family for advice when validating a lawyer and selecting a lawyer. Consumers also frequently turned to attorneys they had used in the past. When gathering information and selecting a lawyer, thirty percent consulted or hired a lawyer that represented them before. Keep in mind RESPONDENTS WERE ABLE TO SELECT AS MANY METHODS AS THEY USED.
  • Consumers seeking information and referrals are increasingly looking on the web for answers and feedback. In fact more than they are turning to family and friends which is a dramatic shift in behavior. 76% or more than three-quarters of adults who have looked to hire an attorney in the past year used online resources at some point in the process to research a legal issue, find a lawyer, validate a lawyer and/or select a lawyer. So think about this, of the 58 million consumers who sought an attorney in the past year, 44 million consumers went online at some point in the process . While turning to the people around us during the search process is still an important component, the research bares out that the Internet is out pacing this as a resource. (THIS 76% IS A NET NUMBER ACROSS ALL STAGES OF THE PROCESS)
  • The survey sought to understand how the 76% of consumers who went online to search for an attorney in the past year utilized different resources throughout the attorney search process. Respondents were queried about four separate stages of the process: gather information about my legal issue/case, find a lawyer, validate a lawyer and select a lawyer. As you can see online resources were used most often when gathering information, then progressively less often during each subsequent stage. When gathering information, 65% of respondents visited the Internet; when finding a lawyer, 61% did; when validating a lawyer,53% did; and when selecting a lawyer, 44% did. Respondents relied more heavily on different specific online resources at different stages of the process. If you’re not online, your not found.
  • This may not surprise many but an important point is that at each stage, Google was by far the most frequently used search engine, followed by Yahoo! and Bing. AOL and MSN were used by an almost equal number of respondents when gathering information, and selecting a lawyer.
  • ROCCO When queried about which online legal resources respondent used, even more interesting to us at LexisNexis, Lawyers.com  is the top cited online legal resource mentioned by consumers who sought an attorney in the past year,  following  Google . Lawyers.com ranked as the second online legal resource and top online legal directory. All our efforts have been paying off for our clients. But I may be stealing Larry’s thunder since he will be telling us the role online directories play in the search process.
  • LARRY Wow, well speaking of directories it turns out YES they are still very relevant. Online directories were also a popular online resource for consumers looking for an attorney. Online directories were among the top four online resources used early in the process, along with search engines, legal websites and legal forums. Among respondents, 31% used online legal directories to gather information (equal number used law firm websites at this stage); 30% to find a lawyer;   Online directories were most commonly used to obtain basic contact information about a lawyer or firm such as address, phone or email. Nearly 23% relied on legal directories for this purpose. When checking and comparing ratings and reviews of lawyers and firms, 16% of respondents turned to online directories—equal to the number who used law firm websites. Among respondents, 14% used online directories to validate a personal referral. As Rocco mentioned, the LexisNexis legal sites Lawyers.com SM and martindale.com® were the top-used online directories at each phase of the attorney selection process, according to respondents. I guess that is not surprising given the history of LexisNexis Martindale-Hubbell. Rocco, what about Social Media? – it is relatively new on the scene but seems critical.
  • LARRY For those not familiar with the term - a legal advice forum is an interactive web page that consumers can visit to share legal insights on a range of legal topics and ask legal questions which are answered online by lawyers and other consumers. More than a third of respondents visited online legal advice forums at the beginning of their search process, making it the second most popular online option at this phase behind search engines. 22% used legal advice forums to find a lawyer. Respondents were most likely to turn to these types of online resources when deciding whether to pursue their legal issue. An equal number of respondents cited legal advice forums when finding more about their legal options and finding expert. 34% may surprise you but seeing the popularity of our own Ask A Lawyer legal forum on Lawyers.com I understand why it is such a great marketing tool. I am just surprised more attorneys don’t take advantage of this free forum to showcase their expertise.
  • ROCCO You’re right Larry, While some attorneys may be reluctant to try social media or may be unsure how to leverage it, the survey found that social media was a frequently used online resource for those searching for an attorney throughout the process. Facebook®, LinkedIn®, Twitter® and YouTube® were used by slightly more than one-quarter of respondents researching their legal issue. More than one in five, 22%, used these sites to look for an attorney which is amazing how relevant social media has become. At every phase of the search process, Facebook® was the most popular site among respondents. Respondents turned to LinkedIn® and YouTube® in equal numbers at each phase, followed closely by Twitter®. Add: It’s another step in the process – something they couldn’t do before but now are doing… in fairly significant numbers. Brand new way to find lawyers. This is huge.
  • LARRY In addition to demonstrating credibility thru legal advice forums, ratings are another cost-effective – free - way to showcase your capabilities. The majority (57%) of those searching for an attorney within the past year used an online resource to check and compare ratings/reviews of a lawyer or firm. Among those doing so, nearly two-thirds found the ratings/reviews to be extremely or moderately influential in their decision (28% and 37%, respectively). Consumers have come to expect ratings so they are not going away anytime soon. Legal ratings are one tactic that can influence prospects. They don’t guarantee clients but not displaying a rating can make it harder. Let’s face it – who hasn’t checked ratings and reviews when it comes to making an important purchase.
  • 2012 LMATECH - Larry Bodine - Tech for E-Lawyering

    1. 1. How Today’s ConsumersREALLY Search for an AttorneyOctober 11, 2012
    2. 2. The Research Intelligence Group: Methodology Information you can trust:Commissioned by LexisNexis® •Established research firm •Third-party firm4,000 adults 18 years and older •Double-blind survey •Large population •Representative sample of U.S. Internet users 2 LexisNexis® Martindale-Hubbell® October 10, 2012
    3. 3. Just How Many Consumers Are Looking for an Attorney? 110 million consumers in the United States sought an attorney at least once in their lives. 58 million consumers in the United States sought an attorney in the past year. Most sought-after practice areas: •Real Estate •Personal Injury •Last Will & Testament •Divorce 3 LexisNexis® Martindale-Hubbell® October 10, 2012
    4. 4. Friends and FamilyWhen it comes to finding an attorney, consumers often sought advice from familyand friends… of those seeking an attorney in the past year cited using advice from friends and family at some point in the process.…but the research also shows that the Internet plays an increasing role. 4 LexisNexis® Martindale-Hubbell® October 10, 2012
    5. 5. Where Are They Looking?76% ofthose seeking anattorney in thepast year citedusing onlineresources at somepoint in theprocess. 5 LexisNexis® Martindale-Hubbell® October 10, 2012
    6. 6. Consumers Turn to the Internet throughout the Search Process Online resources were used by those who sought an attorney in the past year to: Gather Find Validate Select 6 LexisNexis® Martindale-Hubbell® October 10, 2012
    7. 7. Search Engines39% of consumers turned to search engines when gathering information. re 7 LexisNexis® Martindale-Hubbell® October 10, 2012
    8. 8. Where Are They Looking? Lawyers.comSM is the top-cited online legal resource mentioned by consumers who sought an attorney in the past year, following Google. 8 LexisNexis® Martindale-Hubbell® October 10, 2012
    9. 9. Online Directories: Lawyers.comSM and martindale.com® Online directories were also a popular resource for consumers.used onlinedirectories to gatherinformation.used online directoriesto find a lawyer. Together, the LexisNexis® Martindale-Hubbell® legal sites Lawyers.com SM and martindale.com® were the top-used online directories at each phase of the attorney selection process, according to those who sought an attorney in the past year. 9 LexisNexis® Martindale-Hubbell® October 10, 2012
    10. 10. Legal Advice ForumsBehind search engines, legal advice forums were the second most popular onlineoption at the beginning of the search process. of respondents visited online legal advice forums at the beginning of the search process. of respondents used legal advice forums to find a lawyer. 10 LexisNexis® Martindale-Hubbell® October 10, 2012
    11. 11. Social Mediaused social mediasites to gatherinformation abouttheir legal issue.used social mediasites to find a lawyer. Facebook® was the most popular site among respondents at every phase in the search process. 11 LexisNexis® Martindale-Hubbell® October 10, 2012
    12. 12. Ratings and ReviewsRecommendations from personal acquaintances and opinionsposted by consumers online were important to consumers. of respondents used an online resource to check and compare ratings and reviews of a lawyer or firm. 12 LexisNexis® Martindale-Hubbell® October 10, 2012
    13. 13. LexisNexis, Martindale-Hubbell, martindale.com and the Knowledge Burst logo are registered trademarks, Martindale-Hubbell Peer Review Ratings is a trademark and Lawyers.com is a service mark of Reed Elsevier Properties Inc., used under license. Other products and services may be trademarks or registered trademarks of their respective companies. Copyright 2012 LexisNexis. All rights reserved.13 LexisNexis® Martindale-Hubbell® October 10, 2012

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