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2012 LMATECH - Adrian Dayton - Social Media, Blogging, and Online Marketing


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Social media and blogging have enabled individuals and small law firms compete effectively with more established brands. This panel of legal bloggers and small law firm marketers will share some of the techniques that have helped them get business.
Moderator: Adrian Dayton, Social Media Strategist
Panel: Jeena Cho, Partner, JC Law Group PC; Morgan Smith, President and Founder, Cogent Legal; Stacy Stern, President,

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2012 LMATECH - Adrian Dayton - Social Media, Blogging, and Online Marketing

  1. 1. Meet the Moderator
  2. 2. Meet our Panel@ stacystern@ jeena_cho@ cogentlegal
  3. 3. Social Media for Lawyers Stacy Stern, President Justia October 11, 2012
  4. 4. Social MediaContentConversationCommunity
  5. 5. Stacy SternPresident, Justiastacy@ justia.com
  6. 6. Blogging: Questions to Ask• Who is your audience?• What will you write about?• What is the strategy for reaching your audience?• Whats the objective for the blog?• Do you enjoy writing on a regular basis?
  7. 7. Traffic increase from September 2009 to today
  8. 8. How do people find the website?
  9. 9. Favorite Wordpress Plug-in• LinkWithin• PhotoDropper• WordPress SEO by Yoast• Optin Skin
  10. 10. Find your obsession.Everyday, explain it toone person you respect.Edit everything.Skip shortcuts.Get better.- M erlin Mann
  11. 11. Source: InvespMarketing
  12. 12. Source: InvespMarketing
  13. 13. Questions?@ stacystern@ jeena_cho@ cogentlegal