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Are you getting payback on your CRM, email, social media and online advertising investments?
Often, firm technology initiatives are driven by faddish groupthink or top-down decisions, which can make it hard to justify the considerable expenditure of resources required to successfully implement and maintain technology solutions. Cleary, there has to be a better way…
The focus will be on how to apply software and solutions judiciously to extract real value from firm technology investments. This ultimately helps to put marketing professionals at the center of measuring success and driving results.
Moderator: Chris Fritsch, CEO, ClientsFirst Consulting, LLC
Speakers: Lydia Bednerik is Marketing Director for Wendel, Rosen, Black & Dean LLP; Rob Kahn, Chief Marketing Officer, Fenwick & West LLP; Jonathan R. Fitzgarrald, Chief Marketing Officer, Greenberg Gluskser