We’ve asked four law firm competitive intelligence professionals to show how they solve competitive problems using the tools they use in their daily work! See different tools as real professionals use them. Hear clear explanations about what works and what doesn’t and how these experts fill in the gaps.
The workshop will address a number of competitive intelligence problems including researching business targets, preparing for a client interview, understanding the competitive landscape in a city, and building relationship maps. We will even source a problem from the workshop participants.
The panel will share the techniques they use and package and present information in ways used by attorneys and management.
Debra Baker, Principal, Legal Vertical Strategies
Ramona Whitley, Director of Client Services, Allen Matkins
Melissa Ertek, Director of Client Service Programs, Pillsbury Winthrop Shaw Pittman LLP
Robin Gerard, Business Development Director – Litigation, Manatt Phelps & Phillips LLP