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LMAtech2013: Raising the bar: Making the most of digital in today’s legal landscape

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John Ray, Industry Head – Legal, Google, Inc.

John Ray, Industry Head – Legal, of Google will present and an overview of the opportunity for legal professionals to utilize digital in acquiring new business and growing the current business that already exists.

He will provide an overview of industry trends/ stats on how we are becoming digital at a rapid pace utilizing several technologies at once. Each device is carving its own niche, leading to simultaneous use. ad spending in Legal is reflecting this and becoming just as complex
•How to Be Relevant. What the Google algorithm means in terms of reaching potential clients when they are asking for information.
•How to Be Accountable. Data is king. The importance of Analytics and how they provide insights for Search.
•How to Be Found. Digital is not just search. Online video and social offer a more engaged environment through YouTube, Google+, Facebook, etc. Let the user decide how to interact for higher levels of engagement.
•How to Be Ready. Mobile is the future. Mobile is the center of our lives and the share of Legal queries coming from mobile is growing . How mobile connects all media how TV + Mobile = a winning combination.

Published in: Education, Technology, Business
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LMAtech2013: Raising the bar: Making the most of digital in today’s legal landscape

  1. 1. Making the most of digital John Ray Legal Industry Head, Google UK Google Confidential and Proprietary 1
  2. 2. be found across all screens winning the moments that matter using data to succeed Google Confidential and Proprietary 2
  3. 3. be found Google Confidential and Proprietary 3
  4. 4. 375,000,000 legal-related queries every month in the USA Google Confidential and Proprietary 4
  5. 5. Their expectations are changing 1996 2013 Google Confidential and Proprietary 5
  6. 6. Their expectations are changing 2013 Google Confidential and Proprietary 6
  7. 7. Answer their need Google Confidential and Proprietary 7
  8. 8. across all screens Google Confidential and Proprietary 8
  9. 9. Means of interaction are increasing 2005 2013 Google Confidential and Proprietary 9
  10. 10. Consumers can reach you any time, any place
  11. 11. 98% of people use multiple screens sequentially throughout the day to accomplish a task Google Confidential and Proprietary 11
  12. 12. Make it easy for them, whatever device they use
  13. 13. winning the moments that matter Google Confidential and Proprietary 13
  14. 14. Consumer journey is much more complex today 2000 2013 FINISH START FINISH START Google Confidential and Proprietary 14
  15. 15. “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Author & Entrepreneur Google Confidential and Proprietary 15
  16. 16. This is true for you as much as for Nike Google Confidential and Proprietary 16
  17. 17. This is true for you as much as for Nike Google Confidential and Proprietary 17
  18. 18. using data to succeed Google Confidential and Proprietary 18
  19. 19. The amount of data is increasing exponentially 2020 2013 2bn online 5bn mobile 800 exabytes (x1018) 5bn online 10bn mobile 53 zettabytes (x1021) Google Confidential and Proprietary 19
  20. 20. ‘‘The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it: that’s going to be a hugely important skill in the next decades” Hal Varian, Google Chief Economist Google Confidential and Proprietary 20
  21. 21. Data helps you find the right people ADVERTISING DATA Who converted, when, where SITE DATA How long do they stay on site, what sites do they leave for OFFLINE DATA Called office, walked in to high street branch Google Confidential and Proprietary 21
  22. 22. Find the right data Google Confidential and Proprietary 22
  23. 23. Analyse, analyse, analyse Google Confidential and Proprietary 23
  24. 24. be found across all screens winning the moments that matter using data to succeed Google Confidential and Proprietary 24

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