Navigating the world of web analytics and search engine optimization (SEO) in the legal space can be overwhelming at best. What tools should be used, what’s their value and what benefits will all this provide my firm are common questions for most in-house marketers.
If you attend this workshop you will gain a better understanding of the following:
The basics of web analytics evaluating four tools:
•Steps that can be done in-house to start improving your SEO, now
•How best to evaluate 3rd party providers for SEO
•Advanced techniques to get the most value from web analytics data
Join us to start better understanding your digital presence based on good old fashioned data.
Burkey Belser, President and Creative Director, Greenfield/Belser Ltd.
Steve Hennigs, Senior Account Executive, Siteimprove, Inc.
Jeanette Nuzum, Director of Creative Services and Operations, Marketing and Business Development, Orrick, Herrington & Sutcliffe LLP