SNEAK PREVIEW:
2015 State of Digital & Content
Marketing Survey
October 16, 2015
2015 Survey At a Glance
In-House Counsel
• 5th generation of inaugural 2010 survey
• 167 in-house respondents (GCs, Deputy...
In-House Counsel Survey
Law Firm CMO/Marketer Survey
Four Points
1. Earned media, traditional forms of content
considered most valuable by in-house counsel.
2. Social media us...
For the complete survey results,
be sure to visit:
digitalandcontentsurvey.com
on Wednesday, November 18
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"
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LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"

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Building on Greentarget’s inaugural study in 2010, get the latest insights on how corporate general counsel – your clients – are engaging in social media and law firm-generated content, while learning how your legal marketing peers are evolving their own content and digital strategies to build relationships and fuel business development. Communications firm Greentarget, in partnership with Zeughauser Group, will preview the not-yet-released State of Digital and Content Marketing Survey.

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LMAtech 2015 - Preview: "2015 State of Digital and Content Marketing Survey"

  1. 1. SNEAK PREVIEW: 2015 State of Digital & Content Marketing Survey October 16, 2015
  2. 2. 2015 Survey At a Glance In-House Counsel • 5th generation of inaugural 2010 survey • 167 in-house respondents (GCs, Deputy GCs, etc.) • How are you using social? What content do you value most? Law Firm CMOs/Marketers • 2nd year of law firm CMO/Marketer survey • 81 law firm CMO/Marketer responses (top 200 firms) • How are you managing content at your firms?
  3. 3. In-House Counsel Survey
  4. 4. Law Firm CMO/Marketer Survey
  5. 5. Four Points 1. Earned media, traditional forms of content considered most valuable by in-house counsel. 2. Social media usage growing incrementally among IHC – it’s about the content, not the channel. 3. Firms producing more content in 2015 than 2014, but they aren't optimally staffed for professional storytelling – there’s an opportunity. 4. Content Strategy – write them down!
  6. 6. For the complete survey results, be sure to visit: digitalandcontentsurvey.com on Wednesday, November 18

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