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A Digital Sales Force helps marketers create interest and leads without lawyer involvement. The Holy Grail, right? Gaining interest demands compelling content and a smart distribution strategy. The typical communication stream is just chatter. You will learn:
How brand strategy and expression form the foundation of the new marketing funnel
How compelling content drives interest and turns interest to leads
Why brand experience is a key component of the Digital Sales Force but is completely missing from the classic marketing funnel.
From real-life experience how a law firm drove leads from content and opened an industry for the firm
From real-life experience how a law firm drove leads by re-engineering the firm experience.