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State of the Market: In House New Media Engagement Survey
In 2010, Greentarget’s In-House Counsel New Media Engagement Survey, the first research project of its type in the legal field, affirmed that client-side lawyers were beginning to dip their toes into the social media pool by using new media technologies for both personal and professional reasons. Greentarget founding partner John Corey will join us to unveil the findings of the firm’s second annual report. Developed in partnership with InsideCounsel magazine and the consultancy Zeughauser Group, this year’s study measures how perceptions and behaviors have changed over the past year while probing deeper into certain areas, including the impact of blogs on business development and overall use of Wikipedia as a research tool. Join us to hear the results of this year’s data and the implications for marketing and communications professionals moving forward.