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LMAtech2013: Where the cool is. Insights into today’s interactive innovations

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Kalev Peekna, Managing Director of Strategy, One North Interactive
Nathan Denton, Managing Director of Creative Services, One North Interactive

Marketers, designers, and technologists don’t always agree, but all three value what could be called the “cool” factor. “Cool” attracts attention, encourages engagement and develops loyal users. Five years ago, designers used increasingly complex color treatments, media and illustrations to create a cool experience for a website’s users.

As websites become more dynamic and offer more information, however, the experience of “cool” has shifted. Instead of relying on graphical artifacts, marketers and designers are attending to transitions – how information appears, moves and shifts as a user explores your content. Horizontal and parallax scrolling, sophisticated transition design and cinegifs are some of the latest interactive trends that help add that extra “cool factor” to your site. This presentation will explore ways firms can improve the user experience on their sites by introducing movement and new dimensions to their web design.

You will learn:
•Why static, brochure-like web experiences just won’t cut it anymore
•How web design is evolving
•How to use different scrolling techniques, transition design and animated imagery to infuse movement into your site
•Examples of how these techniques have been used successfully to improve user experience

Published in: Education, Spiritual, Business
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LMAtech2013: Where the cool is. Insights into today’s interactive innovations

  1. 1. October 2013 Where is the Cool? LMA Tech 2013 – San Francisco, CA
  2. 2. THE WORLD IS FLAT
  3. 3. Why so flat? • • • • Clean is the new black Size matters Pixels are precious All the cool kids are doing it
  4. 4. THE PROBLEM IS FLAT CAN BE KIND OF… FLAT
  5. 5. WHAT ABOUT COOL?
  6. 6. WHAT ABOUT COOL?
  7. 7. TRANS ITIONS
  8. 8. “The connections, the connections, the connections. It will in the end be these details that give the product its life.” TRANS ITIONS - Charles Eames
  9. 9. “The connections, the connections, the connections. It will in the end be these details that give the product its life.” TRANS ITIONS - Charles Eames
  10. 10. WHAT DECIDES WHETHER A TRANSITION IS POOR GOOD VS
  11. 11. WHAT DECIDES WHETHER A TRANSITION IS POOR GOOD VS ( POOR
  12. 12. WHAT DECIDES WHETHER A TRANSITION IS POOR GOOD VS
  13. 13. POOR GOOD VS
  14. 14. POOR GOOD VS DOESN’T ADD VALUE ADDS VALUE CREATES AN OBSTACLE GUIDES THE USER NEGATIVELY IMPACTS PERFORMANCE POSITIVELY IMPACTS THE USER EXPERIENCE DISTRACTS FROM WHAT’S IMPORTANT REINFORCES WHAT’S IMPORTANT
  15. 15. QA

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